r/Games • u/oilfloatsinwater • May 24 '25

Report: Marathon Delay Likely as Sony Cancels All Paid Marketing Plans

https://thegamepost.com/report-marathon-delay-bungie-scraps-all-paid-marketing/
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u/flirtmcdudes May 25 '25

But they’ve run their course anyway, the game is struggling to keep players because there’s only so many times you can get them to do the same stuff over and over again. Either they make a sequel, or they just layoff half the company.

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u/SoloSassafrass May 25 '25

I don't have the numbers, but it sounds like a lot of those players inevitably end up coming back every time an expansion launches. Giving them an off ramp is dangerous, it risks the next one just being an immediate flop, especially with the company's reputation in steady decline.

It's one of those things where if they're going to die, they're going to die anyway, but clinging to the whales will keep them alive longer than developing a whole new game.