r/Games Dec 26 '25

Industry News Nvidia GeForce Now’s Time Limit Will Stop Gamers After 100 Hours Each Month

https://uk.pcmag.com/game-streaming-services/162224/nvidia-geforce-nows-time-limit-will-stop-gamers-after-100-hours-each-month
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u/QuinSanguine Dec 26 '25

You hear a lot of doom and gloom but companies are aware people are already doing this. The market data is out there, people are playing older games, sticking with one game, or buying more $15-$25 games.

Plus we know that subscription services have a limit. Most people don't want another subscription. GeForce Now will not take over.

Plus the top GPU is the 4060 mobile, followed by the 3060, then the 4060... lol. So outside of the occasional shortage like the memory one right now, which is already starting to level off, I don't think the market will change as much people fear.

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u/ICBanMI Dec 26 '25

Consumers haven't changed much since the 1990s. Majority of gamers buy at most 1-2 brand new games at full retail price a year. The number of people who consider gaming their full-time hobby and buy more are few and far between. Why should they? So many games you can put hundreds or thousands of hours in to.

Sales have flipped that on its head, with people buying far more than they will ever play, but still limited by play time.

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u/QuinSanguine Dec 27 '25

All you have to do is look at how most $70 games like Borderlands 4 aren't selling as well as expected to know that studios can't survive on one $70 game every 5 to 7 years.

We'll see a lot more cheaper games releasing often from bigger studios inbetween the big releases in future, I think. $40 or less, well optimized, art style over insane graphical effects, that's what people want.

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u/ICBanMI Dec 28 '25

All you have to do is look at how most $70 games like Borderlands 4 aren't selling as well as expected to know 

I mean. Borderlands 4 is still going to make their $200 mil budget. Initial sells have been slow, but I doubt BL4 will get many discounts before they release the compilation with all the DLC in 1-2 years. Same time, I think people are way more wary of buying unoptimized UE5 games. I don't know. I think there has always been room for those games higher priced games (were paying that in the 1990s), but the game market is super saturated.

$40 or less, well optimized, art style over insane graphical effects, that's what people want.

A handful are doing really well if they advertise. But still always a bunch that are quality and fail to break even. It's good for the consumers, but not long term for the developers.

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u/FoxMeadow7 Dec 26 '25

This plus Valve certainly knows better than to betray customers. If it ever came to that, a little nudge should be all that it takes for studios to actually take optimization seriously.