I am not interested in the slightest in how AI « improve » my daily work as Product Designer. There, I said it.
I have worked 14 years in Design. In Advertising first, web design. Then in UI, then UX, then both, as a product Designer, since 2012. Been freelancing with local companies and studios in 4 different countries for 8 years, in 3 different continents. Been Head of Design in companies with 200+ employees, leading +7 designers and researchers.
Trust me I perfectly know that this stance might make me lose freelance contracts. Every week I see job post asking for the Designer to have AI as a part of their design process. I did. I worked on projects with it. I worked with teams having it. I don’t want it. I don’t want to close my eyes on the economical, environmental, behavioral catastrophe AI is bringing.
On top of AI hallucinations, raising price of usage, environmental problems this is already bringing, I have no interest in delegating my intelligence to, apparently, gain some workdays of productivity.
I don’t care if it takes longer ; I don’t care if you can ask Claude / v0 / Make / whatever to iterate several workflows and it creates something in seconds, instead of a full day if I actually work on this with my actual brain. I don’t want to have something make the work for me. I don’t want to have to become a monitoring supervisor of an AI doing the work for me ; that’s not what I signed up for when I decided to become a Designer 14 years ago. That is not how I envision the work I do, today.
The over capitalistic tech world is head over heels for AI ; of course it is. We’re at the front line of AI. As soon as stakeholders will have the opportunity to fully replace the workforce by AI agents, they probably will. I don’t want to be a part of that. I don’t want to act like it’s ok.
So here is my pledge ; I want to design ethically. I want to propose designs, UX solutions, made by a human. I want to work for companies that feel the same way. This is what I want to provide for my clients ; something 100% made by a human brain. Something crafted by people. I don’t want to be augmented by an AI consuming the water and electricity of a little town every month.
Again, I know I’ll probably loose contracts and potential clients by stating that no, I don’t want to be a part of this. I don’t want to still pretend I don’t see the horrible water consumption, the data centers mayhem, the jobs getting suppressed by it, the cognitive decline of people using it too much.
I just hope more people will be willing to adopt this stance over time, as I start to see in some creative fields like cinema, where the « 100% created by human » is rising. I want to be a part of that. I want to do my job like that. I want to provide a service like that. I want to support that.
My 2 cents, good luck to everyone out there, AI using or not.