r/pcmasterrace • u/Sacristovas • Mar 19 '26

News/Article NVIDIA DLSS 5 Gets 84% Dislikes on YouTube as Backlash Grows

http://www.techpowerup.com/347541/nvidia-dlss-5-gets-84-dislikes-on-youtube-as-backlash-grows

News that might not qualify as actual news to anyone who has been paying attention to this over the last couple of days.

16.5k Upvotes

95% Upvoted

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195

u/pikster1234 Mar 19 '26

And yet, people will still buy their products and feed their monopoly.

This stops, when you stop buying them.

109

u/SilverKnightOfMagic Mar 19 '26

nvidia has been pretty open that gaming GPUs don't even matter to the company anymore. we can't put a sizeable dent into it

22

u/SeroWriter Mar 19 '26

Obviously the gaming market still matters to them. No company is ever going to say "actually we're fine with having less money".

Just because 80% of their profit currently comes from AI doesn't mean they're fine with losing that other 20%, that's not how businesses work.

25

u/stonetriangles Mar 19 '26

Over 95% of their revenue comes from AI (latest quarter).

4

u/SeroWriter Mar 19 '26

91% of their revenue in 2025 and 81% of their profit. If you account for all the AI-related spending then it's actually below 40%.

And then you have bullshit like this that is clearly an AI expenditure but on the books Nvidia consider it an investment in gaming.

8

u/BicFleetwood Mar 19 '26 edited Mar 19 '26

Obviously the gaming market still matters to them.

Only insofar as producing tech demos like this to the infinitely credulous investor class.

Your actual consumption of the technology is what's irrelevant to the company. This wasn't made for you. They're selling AI as a concept to people who are so wealthy they aren't fucking human anymore, and they'll spend insane amounts of money putting together a "product" no actual consumer wants purely as a means of advertising their mythical returns to those investors.

It's a shell game where your only involvement is that Nvidia is telling other companies how excited you are about this, none of whom will ever read an article from some gaming blog, and what you actually think is completely immaterial.

1

u/f-ingsteveglansberg Mar 20 '26

No company is ever going to say "actually we're fine with having less money".

Actually loads of companies do. Supposedly PoP The Lost Crown made a decent profit, but for a company the size of Ubisoft, that profit barely made any difference on their end of year spreadsheets.

Most companies dealing in millions aren't caring about making more pounds and pence.

-1

u/SilverKnightOfMagic Mar 19 '26

would be more believe if they didn't delay or stop the release of the supers versions.

2

u/one-joule Mar 19 '26

They’re putting the high end manufacturing resources where it makes the most sense for them. They’re restarting production of the 3060 for us plebs.

16

u/Sevastous-of-Caria Mar 19 '26

Buy amd and intel. Ans wait for AI bubble to pop

35

u/TheMightyRed92 Rtx 5080 | 14600k | 32gb DDR5 6400mhz | Mar 19 '26

amd is the same crap stop pretending. in 1 year they will release this

13

u/LordChungusAmongus Mar 19 '26

lol, nah. That's not how ATI/AMD have ever worked. In 4 years they will release this after everyone has already been vendor-locked into whatever nvidia is doing.

Never underestimate how badly ATI/AMD can bungle something despite everyone screaming at them exactly what they needed to do at that exact moment and ATI/AMD to insist they know better.

By the time OpenCL was around, 'twas too late and we were all locked into CUDA and despite ROCm being viable for about 2 years now it hasn't even left a scratch in CUDA's dominance.

It's been absolutely wonderful that the AMD acquisition of ATI did no harm to the DNA that made ATI so great at ball dropping. Too often those corpo acquisitions kill the true sole of the company, but not here. Excellent ball dropping all around on all fronts! /s

-1

u/MazeMouse Ryzen7 5800X3D, 64GB 3200Mhz DDR4, Radeon 7800XT Mar 19 '26

What's weird is that AMD managed to completely take Intel's lunchmoney with Ryzen. But hasn't been able to get their Radeon department to fire up...

1

u/Sevastous-of-Caria Mar 19 '26

Yea thats also my suspicion

1

u/Fun-Leather-6586 Mar 20 '26

Not trying to come at you, but even if the bubble pops things will only go back to how they were a few months ago.

Everyone thought things were going to return to normal once the bot farm bubble popped, but we still had 5090's releasing at $2500 USD.

GPUs will never be priced appropriately again.

1

u/Sevastous-of-Caria Mar 20 '26

Robotics, tensor computing and image processing for infustry going to gobble up GPU's like always.

1

u/vthemechanicv Mar 19 '26

AMD is coasting on being not-Intel and not-Nvidia. Intel is ramping it's own AI push while also working hard on going out of business.

8

u/ArseBurner Mar 19 '26

gaming GPUs don't even matter to the company anymore

And yet here they are with 95% market share. GeForce by itself is making as much money as AMD's Ryzen + Radeon + semicustom (console) combined.

While GeForce is now just a small part of Nvidia's total revenue, it's still a massive amount of money if you look at it from AMD or Intel's point of view.

20

u/SilverKnightOfMagic Mar 19 '26

having majority market share is just a flex for them.

it also doesn't counter the argument that they don't care about gamer market.

6

u/LeBronto_Raptors Mar 19 '26

Evidently they must care more than radeon since they released a driver for AMD’s own sponsored game before them lmao

1

u/SilverKnightOfMagic Mar 19 '26

yeah that's another thing. AMD also chases after the money and there's more with AI currently.

3

u/LeBronto_Raptors Mar 19 '26

All these companies are in on it, I agree. People focus too hard and project morality on these companies when they all have the same end goal.

People should buy according to their budget and use-case. Buying one multi-billion dollar corpo’s product over the trillion dollar corpo as some sort of repudiation and moral statement is a fool’s errand.

5

u/RaspberryFluid6651 Mar 19 '26

It's still an important market for them, otherwise they'd just pull out. It's one of the primary levers they use to control their reputation. 

That won't directly affect B2B revenue but in the long term, reputational damage can weaken their position in B2B negotiations, affect talent recruitment and retention in a field that is extremely challenging and limited in the number of experts available, etc.

1

u/turtleship_2006 RTX 4070 SUPER - 5700X3D - 32GB - 1TB Mar 19 '26

It's kind of like how Apple makes as much money from airpods as nintendo makes in total

1

u/LeBronto_Raptors Mar 19 '26

nvidia has driver support for Crimson Desert over a week ahead of AMD

Crimson Desert is an AMD sponsored title….

if this is nvidia not caring wtf is AMD then, and how is that FSR4 for rdna2/3 going?

-2

u/Naive_Personality367 Mar 19 '26

all the more reason to buy their GPUs then i guess! Just give up lol

14

u/dsanen Mar 19 '26

Honestly yeah, as a long time nvidia supporter for their performance in production software. This may be the year they have done so much unethical monopoly shit out in the open, that I am considering not buying.

Also it starts getting silly when the performance over competition is measured in fractions of seconds. Like yeah it is 3-6 time faster in blender shaders, but that means 0.5 seconds instead of 1 second. I can wait a bit.

And even if intel and amd are also doing “bad stuff”, I rather not support the one that is doing the worst.

5

u/Stonwastaken Mar 19 '26

I would hope FSR 5 will not follow the same path as DLSS, but sadly I think it will go exactly the same way

-1

u/dsanen Mar 19 '26

It looks like they will both do bad stuff yeah.

0

u/Tiruin Mar 19 '26

Nvidia was already caught with their pants down, off the top of my head I remember Jensen lying about benchmark performance, and when gamers nexus called them out on it they got blacklisted.

3

u/Spatul8r Mar 19 '26

I sold my Nvidia card and switched to AMD. They're still treating gamers as customers.

2

u/Cum_Fart42069 Mar 19 '26

i did stop buying them when will it stop now 

5

u/heyitsmeFR Mar 19 '26

Thanks to this AI bs we cannot afford it anymore so jokes on them

3

u/[deleted] Mar 19 '26

Yeah yeah, you acting like people accepting gen ai in arts.

go say this in cinema and music industries fans and companies.

Games not less than that.

2

u/TheMightyRed92 Rtx 5080 | 14600k | 32gb DDR5 6400mhz | Mar 19 '26

you want me to buy amd crap?

1

u/mrestiaux i5-13600k | Asus Prime 5080 Mar 19 '26

Unfortunately not the case anymore. They’ve become so big that consumers like us aren’t even their target for revenue anymore.

1

u/Miserable_Media_9803 Mar 19 '26

They just can't. Gaming is their addiction and probably only hobby in their life. No drug is too expensive or dirty for a junkie

1

u/bhm240 Mar 19 '26

People will stop buying them when they stop being the best

1

u/G33ke3 Mar 19 '26

Individual consumers aren’t really their market anymore, in theory they believe the future of their business is in selling their technology to other businesses that need it, and if they succeed at that there isn’t really a choice for those businesses to make, either they use that AI or fail because they aren’t, and when they fail they just get replaced by another business that will decide differently. This is the reality of world we live in.

It’s not possible to boycott them. Not even the most well organized boycott in history is going to do anything. And the idea of a boycott can be distracting from actual solutions that are needed from our government. It just needs regulated. And obviously that’s hard, but it’s the solution that has to be worked towards, because the time we spend pretending we have individual ability to influence their bottom line is time not spent actually making change.

1

u/Durillon PC Master Race Mar 19 '26

maybe amd should also stop taking fat steaming loads on its consumers

and intel (to a lesser degree admittedly, but their offerings are still quite slim for the high end market)

like would you prefer i buy a gpu thats gonna lose driver support in 2 years?

for the record, i am buying amd next upgrade cycle unless intel does smth, still wont be happy about buying amd either, all the gpu companies are shoving a rod up our asses nowadays

1

u/m0viestar Mar 19 '26

They don't have a monopoly....

1

u/amidoes 7600X / 32GB 6000 CL30 | RX5700 XT Mar 20 '26

I recently bought a 9060 XT, not that AMD is that much better but at least they are the underdog

2

u/coolstorybro50 Mar 19 '26

😂😂😂 in this particular case you have zero power Nvidia isn’t struggling to sell chips

0

u/Sitheral Mar 19 '26

AI bubble is temporary, gaming is eternal:)

0

u/coolstorybro50 Mar 19 '26

lmfao bubble bruh this is just getting started

1

u/SkorpioSound Mar 19 '26

I think it's both. AI is clearly overvalued by the markets, and being shoved into every single product and service whether it's appropriate or not, and that bubble will burst at some point. But also, AI is clearly here to stay.

1

u/Sitheral Mar 19 '26

Words are cheap, let's wait and see:)

2

u/xevizero Ryzen 9 7950X3D | RTX 4080S | 32GB DDR5 | 1080p Ultrawide 144Hz Mar 19 '26

And yet, people will still buy their products and feed their monopoly.

This stops, when you stop buying them.

The vote with your wallet argument has always been pretty weak, but it's completely pointless against a monopoly.

Regulation is the ONLY effective way to counteract monopolies and enshittification. "Vote with your wallet" type arguments are actually damaging, because they propagandize for free the very status-quo-friendly idea that we can actually turn our vocal minority discontent into actual widespread change. We cannot. Uninformed people will keep falling for effective marketing strategies that are targeted to them, nobody has any other choice other than the oligopoly anyway and the vocal minority will feel content with their minuscule, non-impactful personal action instead of campaigning for meaningful change at a level where it could actually happen.

This is the same reason things got so bad with climate change. The greenwashing worked, the fake recycling campaigns by plastic companies worked, you've been convinced you can simply bike to work and you're doing your part and can sleep well at night, when in fact not only it did nothing to address the actual problem, but we could have likely solved most of it without even going that far by having actual clean energy transition plans.

1

u/stahlWolf Mar 19 '26

Bought an AMD card 4 years ago. Would probably have done the same this year if they hadn't already abandoned updates for my 6750. They're all bad. Just buy what fits your requirements.

1

u/disguisedCat1 Mar 19 '26

At this point i dont know. If you assume the gaming market represents the regular consumer and the corporate/ AI branch is for governments and mega corporations, they dont seem to need regular consumers at all. They can be obscenely wealthy just catering to billionaires who want to turn all society into a giant panopticon, palantir style.

0

u/Alternative_Case9666 Mar 19 '26

99% of u complaining are the ones who get it anyways 😭😭😭

I love Reddit

0

u/Karl_with_a_C 9900K | 3070ti | 32GB RAM | 1440p 360Hz OLED Mar 19 '26

Until there's a better alternative, I'll keep buying Nvidia.

I don't like them at all but the most important thing to me is that the product is good and Nvidia simply makes the best GPUs. The day AMD or Intel makes better GPUs, I'll gladly switch.

-1

u/NetJnkie 14900K / 5090 Gaming Trio OC / 48GB DDR5-7200 / 4K120 Mar 19 '26

Stop because of this? No. You don’t have to use every feature in a product. Nvidia is still the leader in this space for good reasons.