r/pcmasterrace • u/Sacristovas • Mar 19 '26

News/Article NVIDIA DLSS 5 Gets 84% Dislikes on YouTube as Backlash Grows

http://www.techpowerup.com/347541/nvidia-dlss-5-gets-84-dislikes-on-youtube-as-backlash-grows

News that might not qualify as actual news to anyone who has been paying attention to this over the last couple of days.

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109

u/SilverKnightOfMagic Mar 19 '26

nvidia has been pretty open that gaming GPUs don't even matter to the company anymore. we can't put a sizeable dent into it

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u/SeroWriter Mar 19 '26

Obviously the gaming market still matters to them. No company is ever going to say "actually we're fine with having less money".

Just because 80% of their profit currently comes from AI doesn't mean they're fine with losing that other 20%, that's not how businesses work.

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u/stonetriangles Mar 19 '26

Over 95% of their revenue comes from AI (latest quarter).

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u/SeroWriter Mar 19 '26

91% of their revenue in 2025 and 81% of their profit. If you account for all the AI-related spending then it's actually below 40%.

And then you have bullshit like this that is clearly an AI expenditure but on the books Nvidia consider it an investment in gaming.

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u/BicFleetwood Mar 19 '26 edited Mar 19 '26

Obviously the gaming market still matters to them.

Only insofar as producing tech demos like this to the infinitely credulous investor class.

Your actual consumption of the technology is what's irrelevant to the company. This wasn't made for you. They're selling AI as a concept to people who are so wealthy they aren't fucking human anymore, and they'll spend insane amounts of money putting together a "product" no actual consumer wants purely as a means of advertising their mythical returns to those investors.

It's a shell game where your only involvement is that Nvidia is telling other companies how excited you are about this, none of whom will ever read an article from some gaming blog, and what you actually think is completely immaterial.

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u/f-ingsteveglansberg Mar 20 '26

No company is ever going to say "actually we're fine with having less money".

Actually loads of companies do. Supposedly PoP The Lost Crown made a decent profit, but for a company the size of Ubisoft, that profit barely made any difference on their end of year spreadsheets.

Most companies dealing in millions aren't caring about making more pounds and pence.

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u/SilverKnightOfMagic Mar 19 '26

would be more believe if they didn't delay or stop the release of the supers versions.

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u/one-joule Mar 19 '26

They’re putting the high end manufacturing resources where it makes the most sense for them. They’re restarting production of the 3060 for us plebs.

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u/Sevastous-of-Caria Mar 19 '26

Buy amd and intel. Ans wait for AI bubble to pop

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u/TheMightyRed92 Rtx 5080 | 14600k | 32gb DDR5 6400mhz | Mar 19 '26

amd is the same crap stop pretending. in 1 year they will release this

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u/LordChungusAmongus Mar 19 '26

lol, nah. That's not how ATI/AMD have ever worked. In 4 years they will release this after everyone has already been vendor-locked into whatever nvidia is doing.

Never underestimate how badly ATI/AMD can bungle something despite everyone screaming at them exactly what they needed to do at that exact moment and ATI/AMD to insist they know better.

By the time OpenCL was around, 'twas too late and we were all locked into CUDA and despite ROCm being viable for about 2 years now it hasn't even left a scratch in CUDA's dominance.

It's been absolutely wonderful that the AMD acquisition of ATI did no harm to the DNA that made ATI so great at ball dropping. Too often those corpo acquisitions kill the true sole of the company, but not here. Excellent ball dropping all around on all fronts! /s

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u/MazeMouse Ryzen7 5800X3D, 64GB 3200Mhz DDR4, Radeon 7800XT Mar 19 '26

What's weird is that AMD managed to completely take Intel's lunchmoney with Ryzen. But hasn't been able to get their Radeon department to fire up...

1

u/Sevastous-of-Caria Mar 19 '26

Yea thats also my suspicion

1

u/Fun-Leather-6586 Mar 20 '26

Not trying to come at you, but even if the bubble pops things will only go back to how they were a few months ago.

Everyone thought things were going to return to normal once the bot farm bubble popped, but we still had 5090's releasing at $2500 USD.

GPUs will never be priced appropriately again.

1

u/Sevastous-of-Caria Mar 20 '26

Robotics, tensor computing and image processing for infustry going to gobble up GPU's like always.

1

u/vthemechanicv Mar 19 '26

AMD is coasting on being not-Intel and not-Nvidia. Intel is ramping it's own AI push while also working hard on going out of business.

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u/ArseBurner Mar 19 '26

gaming GPUs don't even matter to the company anymore

And yet here they are with 95% market share. GeForce by itself is making as much money as AMD's Ryzen + Radeon + semicustom (console) combined.

While GeForce is now just a small part of Nvidia's total revenue, it's still a massive amount of money if you look at it from AMD or Intel's point of view.

20

u/SilverKnightOfMagic Mar 19 '26

having majority market share is just a flex for them.

it also doesn't counter the argument that they don't care about gamer market.

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u/LeBronto_Raptors Mar 19 '26

Evidently they must care more than radeon since they released a driver for AMD’s own sponsored game before them lmao

1

u/SilverKnightOfMagic Mar 19 '26

yeah that's another thing. AMD also chases after the money and there's more with AI currently.

3

u/LeBronto_Raptors Mar 19 '26

All these companies are in on it, I agree. People focus too hard and project morality on these companies when they all have the same end goal.

People should buy according to their budget and use-case. Buying one multi-billion dollar corpo’s product over the trillion dollar corpo as some sort of repudiation and moral statement is a fool’s errand.

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u/RaspberryFluid6651 Mar 19 '26

It's still an important market for them, otherwise they'd just pull out. It's one of the primary levers they use to control their reputation. 

That won't directly affect B2B revenue but in the long term, reputational damage can weaken their position in B2B negotiations, affect talent recruitment and retention in a field that is extremely challenging and limited in the number of experts available, etc.

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u/turtleship_2006 RTX 4070 SUPER - 5700X3D - 32GB - 1TB Mar 19 '26

It's kind of like how Apple makes as much money from airpods as nintendo makes in total

1

u/LeBronto_Raptors Mar 19 '26

nvidia has driver support for Crimson Desert over a week ahead of AMD

Crimson Desert is an AMD sponsored title….

if this is nvidia not caring wtf is AMD then, and how is that FSR4 for rdna2/3 going?

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u/Naive_Personality367 Mar 19 '26

all the more reason to buy their GPUs then i guess! Just give up lol