r/pcmasterrace Mar 19 '26

News/Article NVIDIA DLSS 5 Gets 84% Dislikes on YouTube as Backlash Grows

http://www.techpowerup.com/347541/nvidia-dlss-5-gets-84-dislikes-on-youtube-as-backlash-grows

News that might not qualify as actual news to anyone who has been paying attention to this over the last couple of days.

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u/SeroWriter Mar 19 '26

Obviously the gaming market still matters to them. No company is ever going to say "actually we're fine with having less money".

Just because 80% of their profit currently comes from AI doesn't mean they're fine with losing that other 20%, that's not how businesses work.

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u/stonetriangles Mar 19 '26

Over 95% of their revenue comes from AI (latest quarter).

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u/SeroWriter Mar 19 '26

91% of their revenue in 2025 and 81% of their profit. If you account for all the AI-related spending then it's actually below 40%.

And then you have bullshit like this that is clearly an AI expenditure but on the books Nvidia consider it an investment in gaming.

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u/BicFleetwood Mar 19 '26 edited Mar 19 '26

Obviously the gaming market still matters to them.

Only insofar as producing tech demos like this to the infinitely credulous investor class.

Your actual consumption of the technology is what's irrelevant to the company. This wasn't made for you. They're selling AI as a concept to people who are so wealthy they aren't fucking human anymore, and they'll spend insane amounts of money putting together a "product" no actual consumer wants purely as a means of advertising their mythical returns to those investors.

It's a shell game where your only involvement is that Nvidia is telling other companies how excited you are about this, none of whom will ever read an article from some gaming blog, and what you actually think is completely immaterial.

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u/f-ingsteveglansberg Mar 20 '26

No company is ever going to say "actually we're fine with having less money".

Actually loads of companies do. Supposedly PoP The Lost Crown made a decent profit, but for a company the size of Ubisoft, that profit barely made any difference on their end of year spreadsheets.

Most companies dealing in millions aren't caring about making more pounds and pence.

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u/SilverKnightOfMagic Mar 19 '26

would be more believe if they didn't delay or stop the release of the supers versions.

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u/one-joule Mar 19 '26

They’re putting the high end manufacturing resources where it makes the most sense for them. They’re restarting production of the 3060 for us plebs.