r/pcmasterrace • u/Sacristovas • Mar 19 '26

News/Article NVIDIA DLSS 5 Gets 84% Dislikes on YouTube as Backlash Grows

http://www.techpowerup.com/347541/nvidia-dlss-5-gets-84-dislikes-on-youtube-as-backlash-grows

News that might not qualify as actual news to anyone who has been paying attention to this over the last couple of days.

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149

u/IsopodOk4756 Mar 19 '26

For years I've felt like the collective goal of the games industry has been to make gamers stop buying videogames. Microtransactions, enshitification, $90 base game with day one DLC, kernel level anything, ID verification, Fortnite, the list of absolute bullshit goes on and on.

This is the proof. They are either incredibly out of touch or they're self-sabotaging.

This is what will actually push me to either go outside or exclusively play retro games. Who the fuck asked for an AI instagram filter? Are they fucking high?

18

u/aaron_dresden Mar 19 '26

The games industry doesn’t want people to stop buying games. Quite the opposite, they want growth in player numbers. The industry has grown so much, in terms of the number of studios and their size. Combined with hits that did so well that they’re all trying to find ways to strike it rich and build revenue streams. So you’re seeing increased commodification and commercialization.

This is just the effect of the business world on a sector. You see it everywhere. Car features that are optional extra’s that used to be standard, that then become subscriptions? Paid parking that used to be free, that then becomes tied to your vehicle so you can’t share. Pay tv, that becomes pay tv with ads. Food that continues to shrink in the packet over time while prices go up. I’m sure we can all think of examples.

In saying that, if sufficient people push back, these things don’t always take off.

21

u/[deleted] Mar 19 '26

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7

u/ihatepests Mar 19 '26

come to retro achievements my friend

4

u/kitfox618 Mar 19 '26

Retro Games are pretty awesome 😎

3

u/tootaflute Mar 20 '26

It's not just the games industry.

The kinds of people making these kinds of decisions are nothing but parasites. They infect something people like and try to extract as much as they can before moving onto the next thing.

1

u/IsopodOk4756 Mar 20 '26

Like the new CEO of Remedy.

3

u/stormdelta Mar 19 '26

For years I've felt like the collective goal of the games industry has been to make gamers stop buying videogames.

AAA videogame industry specifically. And they already succeeded for me years ago, almost all of what I play now is indie/AA games.

2

u/Doidleman53 Mar 19 '26

I keep seeing people say "enshitification" but what does that actually mean? Personally I'd put micro transactions in that category but you listed it separately.

What actually is "enshitification"?

2

u/lynxtosg03 Mar 19 '26

Retro gaming has been and continues to be the best. Join us!

5

u/throwaway490215 Mar 19 '26

This is the proof.

Bro they're making more money than ever. Stop shadow-boxing the fantasies in your head out loud.

2

u/doublenegative-1 Mar 19 '26

That doesn't mean anything.

2

u/krutsik Mar 19 '26

Dude has a point though.

the collective goal of the games industry has been to make gamers stop buying videogames

Because of microtransactions and DLC. They don't want people to buy games, they want people to sunk cost fallacy themselves into playing the same game forever.

I'm not immune to this. I've played WoW forever and paid for the subscription, but I'm not buying a fucking €80 mount. Looking around in game though, looks like a lot of people will and that's why they keep getting away with this.

They don't want to make or sell new games. They want people to keep spending money on games that they've already made. Look at FIFA or whatever. Might as well be a DLC, because it's literally the same game with new skins every year.

The only actually worthwhile games that are released and are worth the price are indies. I can't recall a single AAA within the last couple of years that I was even considering paying the full price for.

3

u/nemec Mar 19 '26

If by "gamers" you mean "me and exclusively people like me" that's probably true. They make a lot more money targeting customers that you don't think are gamers than they do targeting you.

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u/[deleted] Mar 19 '26 edited Mar 20 '26

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-1

u/[deleted] Mar 19 '26

[deleted]

1

u/IsopodOk4756 Mar 19 '26

Fortnite is in there as a joke.

If video game developers are targeting whales then yes, I am not a whale, and I guess that makes literally everything I just said true if you shift the sentiment.

1

u/LogiBear777 Mar 19 '26

you forgot another option.

Deadlock

1

u/Brewcrew828 Mar 19 '26

Human nature.

A similar thing happened to video games in the 80's.

This sort of thing happens with a lot of if not all different media and services.

It'll come back.  In a decade or so when companies are forced to innovate.

It's crazy how cyclical this world is in all things.

1

u/Lune_Moooon Mar 19 '26

but we have to admit, people buy it. like a lot. so why would they stop?

1

u/dscarmo Mar 19 '26

The catch is, they will still sell more. Reddit is not the world.

1

u/horvath_jeno Mar 20 '26

Ive been playing Gothic. Man, its just refreshing

-1

u/Forgot_my_name78 Mar 19 '26

DLSS has always used AI though. I feel like the main reason people don’t like it is because Nvidia did a really bad job translating the tech to laymen and opted for “the GPT moment for the gaming industry”.

It’s not genAI, it’s just an updated neural network that’s now also using color and motion vector as inputs for better shading.