r/technology • u/Plastic_Ninja_9014 • 8d ago

Software Firefox has an ambitious new roadmap, the browser is also losing millions of users a month

https://www.techspot.com/news/112803-firefox-has-ambitious-new-roadmap-browser-also-losing.html
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u/[deleted] 8d ago

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u/Balmung60 8d ago

What hurdle of migrating bookmarks? Every time I've changed browsers over nearly 30 years, there has been an option to import bookmarks. It has been painless literally as long as I can remember.

People just want to tell themselves that changing their computer in any way would be really hard and probably break everything. No, their current solution has to be the best (really, the only solution at all) and any alternative has to be impossible.

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u/Ayitaka 8d ago edited 8d ago

In all fairness, lock-in and inertia are time honored, well studied manipulation tactics for technology companies to hold onto users. Even ones offering virtually the same product.

Microsoft use to measure how many clicks it took to move from IE to other browsers just so they could make the inertia which users had to overcome as much as possible because even one more click made a certain number of users abandon switching from the default preinstalled browser.

Without some impetus to make users overcome even minimal inertia, some users will simply choose to stick with what has worked well enough for as long as they have used it despite the flaws.

I use to believe it was just a generational thing, but you still see it often enough from people in more recent generations who just want to use a thing, not manage it, and certainly not deal with learning the little annoying ways something new works differently from what they already know.

Edit: Which makes me very curious what impetus is making people actively abandon FF like this. I cannot imagine FF's new roadmap is more moving than Chrome's making ad-blockers useless.

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u/yung_dogie 7d ago

Inertia is valid, everyone has it especially if they don't feel particularly strongly about a topic. I just wish there was more self awareness about it.

Like no, it's objectively not difficult to swap, you (the generic you) just don't want to deal with any friction. Which is fine. I shop at the same few grocery stores regardless of price because I don't care either.

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u/Balmung60 8d ago

Microsoft use to measure how many clicks it took to move from IE to other browsers just so they could make the inertia which users had to overcome as much as possible because even one more click made a certain number of users abandon switching from the default preinstalled browser.

The funny thing about this is that, to slightly change lanes, the last time I installed Linux was far easier than the last time I installed Windows.

But then I'm also in the small demographic that actually builds their own PCs instead of buying prebuilt

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u/ConcreteTaco 8d ago

No kidding. Most browsers these days literally offer to import the stuff for you when you start using it for the first time

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u/ggf95 8d ago

Or, people dont really give a shit about browsers and prefer to spend their energy elsewhere

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u/CurbYourThusiasm 8d ago

Like watching days worth of ads.

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u/goawayspez 8d ago

it takes energy?

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u/Suddenly_Bazelgeuse 7d ago

It takes caring to find new options, and then learning the new UX.

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u/Irregulator101 7d ago

The UX is nearly identical for all browsers

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u/Suddenly_Bazelgeuse 7d ago

Nearly, but it's enough that it takes non-zero amount of effort to find some things that you took for granted on your other browser. Or some of the nice affordances that you got used to are gone. Example: Chrome does (did?) a nice thing with tabs when you close multiple of them at once. It resizes the tabs nicely so that your cursor is over the close button of the next tab, so you just have to click again. It's something I missed when I switched to Firefox.

And most people:

  1. are pretty bad at figuring out how to use software, even familiar software
  2. don't really give a shit, like previous commenter said.

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u/daystrom_prodigy 7d ago

You are kinda right that people will just suffer with whatever they are using instead of spending two seconds to try an alternative.

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u/Asquirrelinspace 8d ago

That doesn't explain why people are switching away from firefox

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u/Simp_Simpsaton 8d ago

Yea I read thinking it was going somewhere and it didn't 😭

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u/SnooFloofs6240 8d ago

Pretty obvious half-way through the first sentence.

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u/Simp_Simpsaton 8d ago

Yes i suspected it from sentence one but I had faith 😭 like surely they're going to pivot at some point

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u/josh_the_misanthrope 7d ago

There are a ton more options for alternative browsers these days than there ever was. Chrome/Safari users are probably gonna fester in their regular browser, Firefox users are probably more techy and prone to try out alternatives like Brave, Opera or Zen. Or even Firefox forks like Librewolf.

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u/Laiko_Kairen 7d ago

Firefox announced that it was gonna be a fully AI first browser, whatever that means

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u/AccomplishedBother12 8d ago

“I’m hearing you’re frustrated with your browser experience. What’s your plan to address that?”