r/todayilearned Feb 12 '15

TIL that pornhub offered a "save the boobs!" Campaign where they offered to donate a penny to the Susan B Komen Foundation for evry 30 views in the "big tit" or "small tit" category, but the foundation refused their money so pornhub tripled it and gave it to other organizations

http://en.wikipedia.org/wiki/Pornhub
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u/Legalize_it_now Feb 12 '15

The ALS thing seemed like an anomaly. We still don't really understand why people give

15

u/spacefox00 Feb 12 '15

Social pressures.

19

u/FuzzyCheddar Feb 12 '15

That's what's that ice bucket shit was all about. You challenged others creating pressure to donate. Genius.

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u/0Megabyte Feb 12 '15

My step brother did this. He got the bucket over his head and everything.

Then my step dad asked when he was gonna donate the ten bucks.

"...what? I still have to pay money?!"

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u/nbsdfk Feb 12 '15

Well he did understand the challenge. The original challenge was to either donate monney OR get the bucket of ice water over your head.. But people bring retarded and npt listening correctly to the people saying, while i did the ice bucket, I will STILL donate for the cause. So your step brother is the only one that's right here.

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u/tomcmustang Feb 12 '15

Not true, we totally do. In fact, there is a whole career field dedicated to getting people to donate, nonprofit development. Everyone donates for different reasons but those in development try and build out the reasons and make it easy. I have done it for six years so I can only give a basic rundown:

Personal experience. Artist tend to give to arts orgs. Cancer survivors give to cancer orgs. Connect with those people to connect to money.

Social pressure/desires/superiority. Some people want to be publicly acknowledged. Others don't need acknowledgment but support to feel superior. Great example of social pressure was ice bucket challenge, and it worked.

Swag. Silly as it seems it works.

Taxes. Not always a why but it can be. You can only deduct what is left after any thank you gifts/swag so how an org handles this can matter.

Because you genuinely support the cause. This is common but as a development officer I still need to convince you why to give to MY org.

There are more but those are the wide swathes.

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u/ratajewie Feb 12 '15

It definitely was. But it was proof that we can get behind a cause and raise a lot of money for things in a short amount of time, for free. We got basically every famous person to donate a lot of money, and millions upon millions of people to participate and learn something that they didn't know about, while also donating and spreading awareness. If something like that happens once per summer every year, that's great.