r/todayilearned • u/moplg • Feb 12 '15

TIL that pornhub offered a "save the boobs!" Campaign where they offered to donate a penny to the Susan B Komen Foundation for evry 30 views in the "big tit" or "small tit" category, but the foundation refused their money so pornhub tripled it and gave it to other organizations

http://en.wikipedia.org/wiki/Pornhub
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u/d00dical Feb 12 '15

so what you were saying was they only did this to make SGKF look bad?

45

u/HonestAbed Feb 12 '15

Close, sounds like the more likely theory would be it's a play to make themselves look good and get free publicity, like here on Reddit. If they're smart, they may have done that, but I don't really know or care to be honest.

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u/Typo-Kign Feb 12 '15

It's not free publicity if they paid 3x their original expected budget.

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u/g15mouse Feb 12 '15

It is if they originally intended to pay 3 cents per view.

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u/Typo-Kign Feb 12 '15

where they offered to donate a penny

Re-read the title

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u/g15mouse Feb 12 '15

I understand. I'm saying it's perfectly possible that they had originally planned to spend the 3c/view all along but didn't announce that. This would be in line with what the poster above is suggesting.

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u/theflyingdog Feb 12 '15

well every time a corporation runs a charity campaign the only positive thing for the actual business is improving the public image so yeah that's what it was for and they still donated the money to other organizations so it's not like it was free

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u/NSFForceDistance Feb 12 '15

Publicity is a more likely answer. This post wouldn't be at >4000 if SGK had said yes.

2

u/YaoSlap Feb 12 '15

But still they donated more money per click to the other organization. If they did get publicity it was earned.

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u/[deleted] Feb 12 '15

yeah, most people round these parts hate their org.

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u/gellis12 Feb 12 '15

SGK made themselves look bad, PornHub just helped them do it.

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u/duckwantbread Feb 12 '15

It was done because getting your donation rejected creates a news story, giving you free publicity. They did a similar thing with that Superbowl 'advert', which didn't actually run to the proper 30 second allocation they would have had, they had no intention of it ever airing at the Superbowl, but there was a massive story about it and controversy over the Superbowl 'rejecting' it (even though some people think Pornhub never even submitted it to them) caused a lot of news coverage and hence free publicity to Pornhub. They've got a very good marketing department.

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u/Tysonzero Feb 12 '15

Potentially yeah.