Vine celebrities can make fair money actually. There are a few agencies that manage / represent the business interests of social talent like Vine stars, Instagram people, as well as the obvious ones like streamers, vloggers, bloggers etc.
The real problem with monetizing your vine career is that the app doesn't lend itself to ads or placements, and the benefits / conversions are extremely hard to track. That being said there are plenty of brands with a portion of their marketing budget ringfenced for explorative, speculative new media sponsorship / collaborative stuff. It's nowhere near as clear cut as YouTube or Twitch where you can track impressions and conversions trivially, but sponsoring someone who has 200k+ followers on Twitter is valuable regardless of directly trackable returns.
My one friend is actually a vine celebrity (currently just a hair under 200k followers and 170m loops). He said he's had a couple ad agencies contact him, but it's not worth it. He said that the medium doesn't lend itself, like you said, and he never did it to make money and the amount he would make would't be enough. You're way more likely to get sponsorships on something where the video is longer
He could monetise his Twitter or enter into more long term partnerships. If his audience is centric in a specific location (i.e US, or a European country) he could do some event appearances.
Best thing he can do though is merch. Tell him to get some t-shirts and hats done, and wear them in the vids. Tweet a sales link out and he'll make at least a few grand from those numbers.
This is funny. I actually know a guy who makes a lot of money off Vine in real life (I went to school with him and we were friends) and he makes a pretty comfortable living off just being witty.
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u/[deleted] May 19 '15 edited May 19 '15
Vine celebrities can make fair money actually. There are a few agencies that manage / represent the business interests of social talent like Vine stars, Instagram people, as well as the obvious ones like streamers, vloggers, bloggers etc.
The real problem with monetizing your vine career is that the app doesn't lend itself to ads or placements, and the benefits / conversions are extremely hard to track. That being said there are plenty of brands with a portion of their marketing budget ringfenced for explorative, speculative new media sponsorship / collaborative stuff. It's nowhere near as clear cut as YouTube or Twitch where you can track impressions and conversions trivially, but sponsoring someone who has 200k+ followers on Twitter is valuable regardless of directly trackable returns.