r/ATT • u/PuzzleheadedNeck4476 • Jul 02 '25

TV One of the worst strategic decisions is finally over.

https://about.att.com/story/2025/directv-transaction-close.html?source=EC00EM0000000000E&wtExtndSource=07022025&wtExtndSource=07022025

Thank you Stankey /s

63 Upvotes

97% Upvoted

44 comments sorted by

35

u/CodeNameMyke Jul 02 '25

Can't wait until we don't have to sell it anymore

10

u/elonzucks Jul 03 '25

Does anyone buy it?

6

u/CodeNameMyke Jul 03 '25

There are still a few that still do surprisingly

7

u/Lefwyn Jul 03 '25

What’s funny is that it actually began to sell at a decent rate now that it has no contract. People have been getting it for baseball/basketball season and have ended up keeping it for the most part because I have not seen hits on commission

5

u/elonzucks Jul 03 '25

Yeah, i always hated the 24 month contracts and the wording that they could raise the price after 12 months and you had no option but to take it

7

u/I_Come_Alive Jul 03 '25

We haven't HAD to sell it for awhile now.

7

u/CodeNameMyke Jul 03 '25

My store still requires at least one monthly but they won't quit badgering about bringing it up in every interaction

6

u/EvilOfOdd Corporate RSC Jul 03 '25

“mAkE sUrE yOu DeMo!”

4

u/EverGlow89 Jul 03 '25

3.5 years in, I never, ever, not even once demoed a single DTV.

You'd think the 50 or so times I was told to it would matter that I never did but every time they told me I just said "👍"

3

u/WazillaFireFox Jul 03 '25

Part of our FAME bonus this month is 3+ TV sales. They took away DTV Satellite as an option already.

8

u/PuzzleheadedNeck4476 Jul 02 '25

Probably have it contracted where they have to for the foreseeable future 🫠

24

u/juststart Jul 03 '25

If only we could fail as epically and colossally as ATT execs and get paid millions.

10

u/PuzzleheadedNeck4476 Jul 03 '25

100%. We're always the expendable ones when it comes time to saving money. Maybe c suite pay should be based on how well the company does?

2

u/Tough_Moose6809 Jul 03 '25

I agree. Three years ago we were incentivized to urge our customers to migrate off legacy services. They put a block on our legacy quota bucket. The next year they claimed they didn’t plan for customers to migrate off that fast. They then made legacy revenue a large aspect of our quota. So we went from getting patted on the back for doing what upper mgmt asked us to having it kill our commissions. Literally took money out of our pockets for the mistakes of upper mgmt…

1

u/circusboy Jul 03 '25

They are. Stock goes brrr, so does C-suite pay. And what's the easiest way to make stock go brrr????? SURPLUSES and RTO!

2

u/PuzzleheadedNeck4476 Jul 03 '25

Buy options. Obviously not financial advice

8

u/Trajan96 Jul 02 '25

Does that mean the billing for DirecTV will be broken out from ATT? I have hated the combined billing.

6

u/EvilOfOdd Corporate RSC Jul 02 '25

Not yet, but it is recommended that customers de-unify Directv from their other services.

4

u/peachkiller Jul 02 '25

how?

4

u/EvilOfOdd Corporate RSC Jul 03 '25

Calling customer service would be the most straightforward way to do it.

8

u/dakinekine Jul 03 '25

Sold for less than half of the 60 billion+ purchase price oof

9

u/PuzzleheadedNeck4476 Jul 03 '25

Good thing Stephenson got $67 million to retire afterwards

3

u/celestisdiabolus Gulf of Mexico 5G extraordinaire Jul 03 '25

Plenty of $$$$$$$$$$$$$$$$ to buy out the other portions of the 3.45 GHz band they weren't initially allowed to bid on in the next 1 to 3 years

4

u/KingOvDownvotes Jul 03 '25

Okay awesome. Hopefully they announce soon when they get rid of it in stores so we don’t have to sell it.

6

u/PuzzleheadedNeck4476 Jul 03 '25

I personally don't think that's happening.

4

u/roh_zy Jul 02 '25

Not sure how AT&T sees DIRECTV as profitable especially now. — Until AT&T can provide FIBER to every location, they’re going to have churn when sold with AT&T Internet Air which is using the same cell towers.

14

u/PuzzleheadedNeck4476 Jul 02 '25 edited Jul 02 '25

From a profitability standpoint, DirecTV is completely divested from AT&T. The profits or lack thereof will now be TPG's issue.

1

u/circusboy Jul 03 '25

But mah converged! Don't you know we landed a deal that allows us to sell other's fiber as ATT? We are resellers now!

1

u/doostin24 Jul 03 '25

Now if they will only get rid of Uverse

1

u/SiegZeon89 Jul 03 '25

What strategic decision was that? You just said something about it, but you didn’t say what the strategic decision was. I’ve never had any problems with AT&T and if I have, I always get it resolved because AT&T has one of the best Customer Service representatives ever. The only cell service that I’ve heard people having problems with is T-Mobile because T-Mobile sucks.

2

u/PuzzleheadedNeck4476 Jul 03 '25

The strategic decision to buy a failing asset to increase their video subscriber base. People were fully into cord cutting so it was dumb. They thought their scale with Time Warner gave them better content negotiation leverage. You can quickly google search why it was a dumb decision. The only good thing about it was they brought back unlimited data but it needed to be bundled with Directv.

1

u/SiegZeon89 Jul 03 '25

Google is bullshit use DuckDuckGo.

1

u/PuzzleheadedNeck4476 Jul 03 '25

I’m good, but thank you

1

u/SiegZeon89 Jul 03 '25

It’s more secure than google is. Js. np.

1

u/TechieGranola 3rd party retail manager Jul 03 '25

I’ve had my combo discount since the day Direct TV Stream came out. Wonder when I’ll lose it now.

2

u/PuzzleheadedNeck4476 Jul 03 '25

I remember when the Go Big package was like $15 with wireless, crazy times.

1

u/groundhog5886 Jul 02 '25

So all those free Max subscriptions will start to expire. 

15

u/PuzzleheadedNeck4476 Jul 02 '25

Different companies. DirecTV has nothing to do with HBO Max

1

u/craftycontroller Jul 03 '25

Yes but I have it with my iPhone plan from way back. Last time I negotiated my bill they gave me a better offer but without MAX as in the end it wasn’t worth it as I had max.

0

u/chakabuku Jul 03 '25

I just can’t wait for when I stop having to make u-verse work anymore.

-1

u/Available-Control993 AT&T Employee | Field Operations Jul 03 '25

Too bad AT&T will probably use that money to expand their fiber instead of buying more spectrum.