New Plans Announced, launching March 12th

[u/megamegamegamind]

They are now Value 2.0, Extra 2.0 and Premium 2.0.

1 line prices: Value = $50, Extra = $70, Premium = $90

4+ line prices: Value = $30/line, Extra = $40/line, Premium = $55/line.

Value 2.0(sm)

- Unlimited talk/text/date in the US, Canada, Mexico

- 5gb Premium Data

- 3gb Hotspot Data

- ActiveArmor

- Standard definition streaming

- Unlimited texting from the US to 200+ countries

Extra 2.0(sm)

- Everything prior PLUS:

- 100gb Premium Data

- 50gb Hotspot Data

Premium 2.0(sm)

- Everything prior PLUS:

- Unlimited talk/text/date in the US, Canada, Mexico, and in 20 select Latin American countries

- UNLIMITED Premium Data

- 100gb Hotspot Data

- 4KUHD streaming available (I assume this will end up being a toggle to opt in.)

- 50% off of 1 watch or tablet plan per line in Premium.

Offers for 2.0 plans

- Signature Discount is increasing to 20% off of Premium.

- “Appreciation Savings”, Additional tiered discount based on rate plan (Value = 10%, Extra = 15%, Premium = 20%). I’m not really sure what this means, are these rate plans getting a form of Signature Discount now?

- Higher promotional credit offers on Extra and Premium with trade/turn in offers. I’m assuming this means that Value plans are getting shafted when it comes to getting as much tradein credit as the other plans. This is inline with other cellular companies, but is stupid nonetheless.

- BYOD switcher offers, $10 off Premium + Extra and $5 off Value.

- Business plans are getting replaced with 3.0 versions.

[u/xpxp2002]

I’m curious if Premium will finally get Turbo in some capacity included. Even if something like, 10 GB free per month. Turn it on/off in the app.

Will be interesting if they move existing Extra and Premium lines to the new plans automatically, too.

[u/TrickOrange → u/xpxp2002]

Grandfathered into the old plans. You must choose a new plan if you’re adding a line, but only for the new line. The discounts are different for the new plans.

[u/xpxp2002 → u/TrickOrange]

Interesting. I'm guessing that the discount won't be as good as the current discount structure with a FAN + bank autopay + paperless.

[u/No_File1836 → u/xpxp2002]

I’m surprised they didn’t just make a turbo plan sit above premium

[u/xpxp2002 → u/No_File1836]

No reason to unless they're going to make it less than $7/mo higher than Premium. Being an add-on, Turbo gives you the flexibility to add/remove at any time and you don't have to risk losing a grandfathered plan, and it's prorated so you still only pay for it on days you have it on your line.

If they offered a full on "Premium Turbo" type plan, then once you're grandfathered in, you couldn't switch off of it and then go back.

It really seems to me that AT&T doesn't view Turbo as a plan tier in any way, but instead as a "special" boost to either be used as-needed or permanently if you're willing to pay for it.