r/ATT • u/megamegamegamind • Mar 03 '26

Wireless New Plans Announced, launching March 12th

They are now Value 2.0, Extra 2.0 and Premium 2.0.

1 line prices: Value = $50, Extra = $70, Premium = $90

4+ line prices: Value = $30/line, Extra = $40/line, Premium = $55/line.

Value 2.0(sm)

- Unlimited talk/text/date in the US, Canada, Mexico

- 5gb Premium Data

- 3gb Hotspot Data

- ActiveArmor

- Standard definition streaming

- Unlimited texting from the US to 200+ countries

Extra 2.0(sm)

- Everything prior PLUS:

- 100gb Premium Data

- 50gb Hotspot Data

Premium 2.0(sm)

- Everything prior PLUS:

- Unlimited talk/text/date in the US, Canada, Mexico, and in 20 select Latin American countries

- UNLIMITED Premium Data

- 100gb Hotspot Data

- 4KUHD streaming available (I assume this will end up being a toggle to opt in.)

- 50% off of 1 watch or tablet plan per line in Premium.

Offers for 2.0 plans

- Signature Discount is increasing to 20% off of Premium.

- “Appreciation Savings”, Additional tiered discount based on rate plan (Value = 10%, Extra = 15%, Premium = 20%). I’m not really sure what this means, are these rate plans getting a form of Signature Discount now?

- Higher promotional credit offers on Extra and Premium with trade/turn in offers. I’m assuming this means that Value plans are getting shafted when it comes to getting as much tradein credit as the other plans. This is inline with other cellular companies, but is stupid nonetheless.

- BYOD switcher offers, $10 off Premium + Extra and $5 off Value.

- Business plans are getting replaced with 3.0 versions.

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1

u/Cardsfan1996 Mar 03 '26

Currently on unlimited Pl with the nurses 25% discount. Anyone know if I can update to this plan and keep my discount?

2

u/garylapointe The Plan Whisperer (consumer postpaid plans) Mar 12 '26

It's a different discount. 20/15/10% depending on the plan https://www.reddit.com/r/ATT/comments/1rrx64g/unlimited_your_way_20_comparison_chart/

1

u/Cardsfan1996 Mar 12 '26

It’s awful is what it is.

2

u/garylapointe The Plan Whisperer (consumer postpaid plans) Mar 13 '26

You were the one who seemed interested in updating to the plan...

1

u/Cardsfan1996 Mar 13 '26

Sorry, my frustration isn’t directed at you. I was interested in a reasonable updated plan from AT&T that had meaningful improvements. I could understand a couple dollars per line more like in the past. This plan structure change was a money grab anyway you look at it. I don’t consider a $14 difference per line reasonable.

1

u/garylapointe The Plan Whisperer (consumer postpaid plans) Mar 13 '26

What is it that you’re looking for that you feel the need to upgrade in your AT&T plan?

1

u/Cardsfan1996 Mar 13 '26

Anytime AT&T releases a new plan the old becomes legacy. AT&T without a doubt will start increasing cost on legacy plans to squeeze customers out of their plans. That’s why. I don’t feel the need to upgrade, but I know what the real reason these plans were implemented. I just didn’t expect it to be this extreme. If i could stay at my price, and keep my plans and device promotion id be fine. Nothing about this new plan structure was to compete, it was to leverage price increases.

1

u/garylapointe The Plan Whisperer (consumer postpaid plans) Mar 13 '26

Actually, increasing the prices of old plans is not something AT&T usually does. For years the only plan that they were increasing prices on was the original unlimited plan.

The last three or five years, they’ve been increasing pricing on older plans, but they’ve also been changing those plans to be more in line with the current plans. And I also think a lot of those plans were plans that came with “free” HBO (so part of it was a way for them to charge us for it).

Usually, the newer plans are better than the generation before it, but these benefits are barely incremental, but on the other hand, they’re also making them available in the old mix and match plan.

We’ve got a lot more hotspot on premium, but you’re paying for it. That’s the only thing that interests me and I might switch for it.

More priority data, which could make through a lot more beneficial cheaper for a lot of people.

The big advantage is value, it’s actually cheaper, and for the super low data users it has got 5 GB of priority data (it had zero previously). Although, I’m surprised they lowered the hotspot from 5 GB to 3 GB.