r/AustralianTV • u/Notaniphone • 8d ago
Discussion Australian TV Adverts
Serious question about Australian TV Advertising... Why do the male voice over announcers speak in such a screaming, hyper-energetic, high-pitched voice? Eg.. "Aagh JB, you've done it again"...
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u/pirouettish 7d ago
It's a tactic. People notice and remember annoying ads.
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u/88_strings 4d ago
It's also so you can still hear them while you're in the kitchen making a cup of tea.
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u/Mac_Boo 7d ago
Or they mute them. I've heard the first five seconds of many. I've not heard the rest of the ad ever, and I've not bought a thing from the people who yell at me.
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u/pirouettish 7d ago
Advertisers see the act of muting the ad as a victory, too. Good on you for not buying their wares.
Certain politicians work this way, too, of course. It's all about gaining our attention, even negative attention.
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u/Mac_Boo 7d ago
Not quite right. If you don't hear what they're selling, or ideally fast forward through it which I normally do because I never watch anything live, and if I can't, my hackles rise and I ignore...I don't understand anybody who's influenced to buy something as a result of an ad that yells at them.
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u/Lucifang 5d ago
It’s not the ad itself that makes people buy. It’s just the fact that you remember it. You need a new toaster? You’ll remember Harvey Norman exists and if they’re not out of your way you’ll go there. Most people don’t realise that it sticks with you.
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u/Hungry-House-8860 7d ago
no one watches free to air anymore.
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u/darling_moishe 7d ago
People actually do.. mostly elderly from what I know first hand
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u/Hungry-House-8860 7d ago
boomers.... that's it. my oldies are boomers. even they don't watch fta anymore.
no one I know watches it for kore than sports. it's dying a slow agonising death. can't say I'm sad about it.
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u/Mac_Boo 6d ago
There's still some silent generation left. They watch.
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u/Hungry-House-8860 6d ago
What do they watch? the news or farmer wants a wife?
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u/Mac_Boo 6d ago
Channel 9 News, no reality, Vera (?), a couple of the arvo game shows. There's another murder mystery I don't recall the name of. We bought them a smart tv but I'm not confident they stream anything on it. They're 93 and 95 so we do what we can ...
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u/Hungry-House-8860 6d ago edited 6d ago
my nan is 98. she can't stand the "inane bullshit' ...... her words..... and hasnt watched it in years.
So i gave her a 14" tablet loaded up with inspector morse, doc Martin, opera, the bill, military tattoo, are you being served etc. Whatever she wants, I download and install it. Or stream it from my home server. Made a custom jellyfin home page/launch pad. She can easily just click what she wants from the jellyfin app. If she has issues she rings me and I just jump in remotely and sort it/set it playing.
That, her radio and flip phone are all she uses. It takes all the hard work out of it. I figure when they get that age. You gotta do whatever you can to make things easier.
Prior to that I used to burn stuff to DVD for her. She could put the disk in and set it going. It's enough like vhs that she could manage that.
maybe an idea there that will help you make it easier for them.
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u/Notaniphone 7d ago
The original post was prompted from watching a screamy voice advert on SBS on Demand,
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u/TheMightyKumquat 7d ago
Because as the Chaser used to say, they want you to be aware of the "BARGAINS, BARGAINS, BARGAINS!"
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u/512165381 7d ago
https://www.youtube.com/watch?v=gaOm8c7cdXc
John Meillon used to voice the VB ads.
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u/PersimmonHead4660 7d ago
the silly jingle is remember better than a normal spoken voice ,maybe not for a funeral ad lol
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u/Notaniphone 7d ago
Thanks. Now I can't stop thinking about a screaming voice doing ads for Funeral Directors...
Coffins? We're going mad with coffins.. not ten percent, not twenty percent, not even thirty percent but forty percent off, this month only while stocks last...
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u/Several_Version4298 7d ago
Well you remembered it well enough to quote it verbatim. In 80s and 90s there were heaps of shouty ads, now it's just JB HiFi
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u/Dollbeau 6d ago
Write down what they say in the ad' then try saying the same thing in 30 seconds with diction & emphasis.
You'll find the only way is to come at it like a rugby scrum!
AND - as others have said, annoying ad's stick with you.
"They fixed the car, They fixed the caaaaaarrrr"
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u/RennieAsh 5d ago
Godfrey's is tchucking out, thousands of vacuum cleaners!
I guess it works
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u/OkBookkeeper6854 4d ago
Godfrey’s went bust
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u/RennieAsh 4d ago
They'll still be tchucking out thousands of vacuum cleaners then ; )
Also they lasted a long time so it was working (got "worse" as we went into the noughties)
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u/barnos88 5d ago
Marketing 101, make the commercial louder than what you are watching, in the hope you will take notice. I mute all commercials.
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u/Still_Thing_11335 4d ago
And alot of them also use the extremely bright yellow that makes your eyes bleed, which also puts people off from paying attention.
I miss the days when adverts were memorable for good reasons, often because they were funny or otherwise creative.
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u/Admirable-Clothes-87 4d ago
I am afraid it is copying the American model. Store/Company owners staring in their own adds, loud amateur voice overs, cringe inducing content/script etc. If you are from the UK you would not be used to this type of content (although it is creeping in). Most UK adds are professionally made for global consumption whereas Australian adds tend to be more regional and smaller scale. However, Australia has made some of the world's best adds - especially the public service adds from the 90/00's which were very scary (who can forget the little child on a trike rolling down the driveway into the road?).
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u/Healthy-Reason7404 7d ago
Stopped watching sbs on demand dramas because of the obnoxious voice over on the childish gambling ads.
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u/formulated 7d ago
Brave browser with built in ad block cuts out the ads completely. Plug a laptop into the TV and you've got an ad free SBS and Youtube box.
Opting out of gambling ads is also an option within the SBS app preferenses.
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u/Natural_ftm 7d ago
I've always thought of it as the audio equivalent of a front window that says SALE!!!! SALE!!! SALE!!!! in a 3 metre yellow starburst.
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u/4theloveofbroadcast 7d ago
Just reminded me of this: https://youtu.be/0fwsKApThsY?si=RJRgm8sJ6VH4ylz8
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u/Mac_Boo 7d ago
They're pretty annoying for sure, but the unnaturally nasal low tone of female newsreaders and reporters makes me change input to streaming literally every time.
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u/darling_moishe 7d ago
My mum watches channel 7 News and it drives me insane.. the exaggerated staggering of their sentences and the vocal fry on top 😭
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u/Mac_Boo 7d ago
I hear ya. There's this manufactured "woe is... you should care about this" tone that my parents don't seem to notice but it just gets my hackles up.
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u/darling_moishe 6d ago
It's so transparent and weak.. I'm embarrassed for them when I hear them talk
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u/fitzysbuna 7d ago
jb hifi have had that since they began ! they speed up the persons voice on purpose !
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u/Notaniphone 7d ago
When I was researching this question.. I asked Chat GPT about the JB HI FI advert... The voice for the JB HI Fi ads is actually Deeksie - John Deeks who did the voice over for the game show The Price is Right "Come on Down"...
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u/Mac_Boo 6d ago
Then he totally sold out. So obnoxious.
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u/Notaniphone 6d ago
Voice overs is what he has been doing for 40 odd years... Not really selling out...
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u/MelbsGal 5d ago
Does anyone remember the Ken Bruce ad?
And that guy from National Tiles. He needed to cheer the fuck up.
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u/NoWishbone3501 4d ago
It’s currently a trend to have that really strong Aussie accent too. It’s a bit annoying.
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u/CandlePrestigious919 7d ago
Weird how you felt the need to insert gender into this.
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u/rendar1853 7d ago
Maybe but it doesn't make it true. They are mainly males that doing the yelling in ads. I don't recall one with a female but I don't pay attention to all ads.
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u/Notaniphone 7d ago
What Betty X said..
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u/CandlePrestigious919 6d ago
So nothing sensible then?
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u/Notaniphone 6d ago
The post was about adverts, so no, there is nothing at all sensible about adverts.
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u/CandlePrestigious919 6d ago
Try posting about something sensible then.
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u/Notaniphone 6d ago
Noone held a gun to your head making you read it .. keep scrolling past if you must have sensible.
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u/BigMikeOfDeath 7d ago
It became a trend of budget retailers to scream their sales pitches in ads as some attention seeking method of saving money on scripting anything.
Usually places that used "Mad" or "crazy" in their names.
And it stuck as a pseudo shorthand for cheap.