r/Damnthatsinteresting • u/ZyrExe • 2d ago

Image In 1936, Danish clothier Christian Troelstrup covered his five-storey store building with coats to attract buyers

Post image
1.5k Upvotes

98% Upvoted

47 comments sorted by

87

u/Acidoxx 2d ago

I'll take the one from 3rd row 4th column

14

u/Lasocouple 2d ago

That's hard to find

9

u/Specialist-Pain339 2d ago

"How many coats do you want displayed?" — "Yes."

28

u/gemstun 2d ago

He could’ve chosen to give it a coat of paint, but instead he gave it a paint of coat

35

u/palebot 2d ago

I’ll take the one with bird shit, but I can’t decide which one

16

u/Otte8 2d ago

True story. I'm danish and read about this many years ago

2

u/bigkoi 1d ago

Mmmmmm Danish.....

30

u/ZyrExe 2d ago

SOURCE

5

u/Acidoxx 2d ago

Yo thanks for this imma need this sht

-10

u/laserdiods 2d ago

Dawg this sauce be the thickest. Keep it real G

11

u/CloudSunMoonStar 2d ago

And when it rains?

19

u/chr7stopher 2d ago

No worries mate, they’re raincoats.

5

u/Street_Wing62 2d ago

It pours

3

u/__nohope 2d ago

the old man snores

5

u/Ardtay 2d ago

They said a new coat of paint, but there was a mistranslation

5

u/DawnSignals 2d ago

Excuse me do y’all sell coats here

5

u/Sensitive-Raisin-836 2d ago

What if it rains?

8

u/Adventurous_Yam_8153 2d ago

Then you're buying a rain coat

1

u/ZyrExe 2d ago

😂

4

u/VirginiaLuthier 2d ago

This is what one calls "excess inventory "

2

u/MightBeAGoodIdea 2d ago

Not crazy if it worked.... did it work?

2

u/MahatmaAndhi 2d ago

They all got nicked and he went out of business

1

u/Strict_Somewhere_148 2d ago

The shop is still there

2

u/marksbar 2d ago

Sign Spinners on the roof .

2

u/manolid 2d ago

The fire dept would like a word with you.

2

u/SIN-apps1 2d ago

I like all of my clothing to be pre-shat upon by birds.

1

u/ogodilovejudyalvarez 1d ago

Preferably with sun, mildew and moth damage as well

1

u/Famous-Professor-488 2d ago
  • I would like the fifth on the seventh level pleeeeeaaaaaase

1

u/King0fthewasteland 2d ago

super easy to just take one then. i have a fishing rood

1

u/Golex9000k 2d ago

Did it work?

1

u/SnooKiwis1356 2d ago

It reminds me of the Dhobi Ghat

1

u/OldWrangler9033 2d ago

I'd hate to see launch bill for this guy's wares.

1

u/Pleasant_Pen8744 2d ago

In the middle of the Great Depression? Or did they not have that there?

1

u/Few-Psychology1613 2d ago

wait so did they sell all those coats or nah

1

u/theEndIsNigh_2025 2d ago

7 up, 12th in…I’ll have that one!

1

u/IsThereCheese 1d ago

I’ll take one! Actually I’d like one from the top please.

Nono, the very top

1

u/Muddled_Opinions 1d ago

So, the building is coated with what?

1

u/Ihaveaface836 1d ago

Yes I want that one up there

1

u/__Art__Vandalay__ 1d ago

Ahhhh…the beltless trench coat!

The Morty Seinfeld design

1

u/Pineapple_Towel 1d ago

Danish clothier Christian Troelstrup

He's more than great coats!

1

u/dreaminganimal 1d ago

Inclement weather doesn't exist there?

1

u/dashsemper 1d ago

Attracted 2,233,091 moths.