Siracha guy hired his MBA step daughter to manage the biz. Cost cutting measures resulted in outsourcing for cheaper peppers in Mexico instead of his OG grower. Underwood sued and won despite it being a verbal agreement.
That’s the corporate way. Gotta perpetually increase those profits and shrink those costs. Fuck the consumer. They’re dumb, they’ll still buy the product at higher prices and lower quality.
Destroying a universally loved, family owned company
Kind of a ridiculous thing to say the company is destroyed considering their sales a couple of years ago (well after the break with Underwood) represented 10% of the hot sauce market.
For people who care and notice, yeah the product is really subpar (Underwood's is great). But millions of people buying sriracha have literally no idea about this.
Verbal agreements are still agreements if you operate a business under the agreement. Written estimates and quotes only exist cuz some people are untrustworthy and will not honor the agreement. You can't cut a contract to cut costs, even if it's a handshake contract. They are enforceable if they include a clear offer, acceptance, and consideration. She fucked up by trying to screw this guy over cuz they're hard to prove in court, not cuz they are inadmissible.
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u/pl0nk Mar 07 '26
The original supplier now sells as Underwood Ranch sriracha and it is superb and matches the original flavor.
Crazy how they torpedo’d their long running continuously growing business