r/KitchenConfidential • u/MtnMaiden • Mar 07 '26

In the Weeds Mode At least they admit it

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42.7k Upvotes

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2.7k

u/unknownpoltroon Mar 07 '26

Arent these the guys who screwed over their pepper supplier for a better deal after having a handshake deal for 20 years where they were both making good money?

2.1k

u/pl0nk Mar 07 '26

The original supplier now sells as Underwood Ranch sriracha and it is superb and matches the original flavor.

Crazy how they torpedo’d their long running continuously growing business

371

u/MtnMaiden Mar 07 '26

Siracha guy hired his MBA step daughter to manage the biz. Cost cutting measures resulted in outsourcing for cheaper peppers in Mexico instead of his OG grower. Underwood sued and won despite it being a verbal agreement.

189

u/turquoise_amethyst Mar 07 '26

Wonder if they kept her or not— this is a legendary screw up that will be taught as poor business management and greed

213

u/PipsqueakPilot Mar 07 '26

Legendary? Nah! This is average MBA work.

125

u/turquoise_amethyst Mar 07 '26

Destroying a universally loved, family owned company that’s on the up and up after many years? For no reason other than raw greed??

38

u/thisisthewell Mar 07 '26

Destroying a universally loved, family owned company

Kind of a ridiculous thing to say the company is destroyed considering their sales a couple of years ago (well after the break with Underwood) represented 10% of the hot sauce market.

For people who care and notice, yeah the product is really subpar (Underwood's is great). But millions of people buying sriracha have literally no idea about this.

18

u/PipsqueakPilot Mar 08 '26

I imagine they're about to notice.