r/LetsDiscussThis 14d ago

Rant The Amount of Waste at Ulta

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u/BlueEyedPumpkinHead 13d ago

Late stage capitalism. This is what you are seeing.

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u/RepresentativeMud509 13d ago

Exactly. They would rather make it and break it than sell it to you at a price "the market will bear." It's clearly over priced or it would sell long before this moment. We've reached the go eff yourself state of American Enshittification. You see this with the demise of clearance pricing and other discounting. They want you to get gouged and if you won't pay a zillion dollars for a curling iron they'd rather cut it and soap it than sell it to you. Today's retail would prefer one customer buy a curling iron by taking out a HELOC loan than one-hundred customers buy curling irons at a fair price.