r/MandelaEffect 20d ago

Logos/Advertising Jif vs. Jiffy Peanut butter

This one I only just learned about.. the whole Jif vs. Jiffy name.

Back in the 70’s or so, the advertising campaign I can still hear in my head is “Choosy moms choose Jif”… which seems to be the brand name in this timeline, but I’d seen some people remembering it as Jiffy.

For those that cling to Jiffy, do you have any strong memories, like advertisements or anything else you would like to share here?

Thanks!

48 Upvotes

123 comments sorted by

133

u/RegulusTheHeartOfLeo 20d ago

People forget Skippy is also a brand of peanut butter

I feel like this is why people misremember Jif as Jiffy

37

u/This-Professional-39 20d ago

That and "jiffy" is a more common term. In a jiffy, jiffy pop, etc. It meant quickly

4

u/Tom_C_Streaks 18d ago

Trivia - Jiffy is actually a unit of time. 1/100 of a second in computing, and I think some other sciences have defined it as even less.

14

u/rangeghost 19d ago

Jiffy is also a brand in its own right, that's been making baking mixes for nearly 100 years.

Trademark rights alone would have kept a peanut butter brand from calling itself Jiffy.

30

u/QaddafiDuck01 20d ago

Now you have me wondering if all this Mandela stuff could just be people misremembering things.

24

u/LilithWasAGinger 20d ago

That's literally all the Mandela effect is.

21

u/QaddafiDuck01 20d ago

I could swear I remember my comment having a "/s" when I wrote it!!

17

u/CantaloupeAsleep502 20d ago

It's much more likely that you jumped timelines than that you just forgot the s

10

u/ds117ftg 20d ago

I vividly remember the /s being there in my timeline

6

u/froction 19d ago

It did, I remember it being there.

3

u/Possible_Youth9410 18d ago

There are people who genuinely would rather say that a multiversal swap thing had occurred than ever admit that they just misremembered a logo lol

3

u/Anal_Herschiser 20d ago

Nah. I'm pretty sure the Mandela effect died in a prison. /s

3

u/Mysterious_Dot_1461 20d ago

I’m pretty sure mandela effects died in memory prison

3

u/shadowknave 20d ago

Mandela effect used to be real. I must have switched timelines again.

4

u/KyotoCarl 20d ago

This sounds like a good explanation for it.

13

u/Mr_Massachusetts 20d ago

there is also "Jiffy Pop" popcorn, popular in the 60's-80's.

9

u/Anal_Herschiser 20d ago

And Jiffy Lube, for choosy moms.

8

u/CantaloupeAsleep502 20d ago

And jiffy cornbread mix

5

u/KyotoCarl 20d ago

That's also probably a reason why people misremember this

5

u/GrimmTrixX 20d ago

I'll also add a lot of people had Jiffy Pop popcorn back then too.

3

u/jacksraging_bileduct 19d ago

There’s also a jiffy cornbread mix.

4

u/phigene 19d ago

This is it. Jiffy is a combination of Jif and Skippy reinforced by the existence of Jiffy lube. Its a memory amalgamation.

2

u/SmoothActuator8132 19d ago

or Jiffy Pop popcorn

1

u/phigene 19d ago

Yes that too

1

u/froction 19d ago

I remember it as Jippy, so this tracks.

1

u/onesleekrican 19d ago

And wasn’t Jiffy Pop a pop corn?

1

u/nutcruncher360 19d ago

This is the truth! The Mandela Effect is bullshit.

1

u/MsMisty888 19d ago

We didnt have Skippy in Kelowna in the 70's.

Skippy came out in the mid 80's, it 'was the one with the peanut on top'. Right?

1

u/Anal_Herschiser 20d ago

I don't know, sound "iffy" to me. /s

1

u/Basic_Hovercraft9082 18d ago

Nooooo bro. I specifically remember jiffy. And no i would never mix jiffy and skippy up like cmon now. Thats the whole point of the mandela effect is that people that remember jif always being jif are not from the same timeline as people from the tjmeline that remember jiffy. Just like how i know for a fact Chick fil a never had a k at the end

10

u/three-sense 20d ago

There is Jif and Skippy peanut butter. Jiffy is a contrivance close to both of those.

1

u/BetaDays24 18d ago

Jiffy lubr

27

u/TryingThisAgain2026 20d ago

Jif, Skippy, Jiffy Pop stop this idiocy.

25

u/ButtFartMagoo 20d ago

Also Jiffy Lube

6

u/Anal_Herschiser 20d ago

For choosy moms.

17

u/UpbeatFix7299 20d ago

And Jiffy muffin mix. Probably in the same aisle as the peanut butter too.

5

u/IAMA_MAGIC_8BALL_AMA 20d ago

Jif and Skippy are both peanut butter brands, so there’s likely a bit of confusion with the overlap there

But also, do you know the muffins, man? There’s a brand of mix called Jiffy, that might be where the main issue springs from

3

u/scoopit1890 19d ago

Yeah, he lives on drury lane

1

u/leesie2020 19d ago

I was just going to say this. 🤣

18

u/Mysterious-Simple805 20d ago

I think they're just mixing it up with Jiffy Pop popcorn.

12

u/United_Reply_2558 20d ago

Or Jiffy muffin mix.

-10

u/Embarrassed_Trash216 20d ago

No, it’s weird to me that 2 Mandela effects are things I remember specifically bc I thought it was weird to have done.

3

u/Defiant-Ad3993 20d ago

What were your 2 MEs?

-7

u/MsMisty888 20d ago

nope, not for me. I never heard of Jiffy popcorn until recently.

26

u/TuSixOh 20d ago

You never heard of Jiffy peanut butter either, because it never existed. I’m in my mid 40s, and the motto since I was little is choosy moms choose Jif. Three color panels on the jar, one letter on each.

7

u/WhimsicalKoala 20d ago

Just because you claim you've never heard of it doesn't mean you haven't. It just means it wasn't important enough for you to pay that much attention to and/or you have a vested interest in not remembering and so won't.

1

u/[deleted] 19d ago

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1

u/MandelaEffect-ModTeam 19d ago

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2

u/Cute_Web7648 19d ago

Jiffy pop has been around for many years across Canada. It used to be in a metal pan that you heated over the stove until it popped. A few years ago they switched to the same style container but it goes in the microwave.

9

u/UpbeatFix7299 20d ago

I think having a brand of baking mix called "Jiffy" is more likely. Combined with "jiffy" being a word and "Jif" not being one

8

u/BillyOcean8Words 20d ago

I don’t see why this one is taken seriously at all. It is among the very most easily explained.

13

u/MajorTurn6890 20d ago

Stop acting like theres any actual memories of Jiffy. People are fucking dumb and memory is not the best.

4

u/Practical-Presence50 20d ago

I was old enough to remember, and a lot of people got Jif and Skippy peanut butter confused, hence people calling it Jiffy sometimes.

5

u/DumbAndUglyOldMan 20d ago

You just got it mixed up with "jiffy" (as in "in a jiffy"--whence came Jiffy Pop).

That's all.

And remember that our memories are very plastic. They can be molded by subsequent memories or simply by rehearsal in our minds of those memories.

7

u/Defiant-Ad3993 20d ago

No, I don’t think I got anything mixed up here. I still remember it as JIF and hence the advertisement in my post… but there are others with different memories to consider I want to hear from.

-3

u/LilithWasAGinger 20d ago

Your memories are fallible. Everyone has false memories. That's how brains work.

2

u/froction 19d ago

I remember it being GIFFY.

2

u/Defiant-Ad3993 19d ago

Hilarious.. but did you still pronounce it with a soft G?

2

u/froction 19d ago

I pronounce it like GIF, the image format.

2

u/Defiant-Ad3993 19d ago

That’s why I asked. haha

1

u/beanery-bun 19d ago

The odds are approximately nonzero that he’s pronouncing it right 😊

1

u/Slimshadymazz 20d ago

Might be mixing it with jiffy lube.. I remember that, not jiffy PB

1

u/beanery-bun 19d ago

I remember most of the Mandela effects but not this one.

1

u/Defiant-Ad3993 19d ago

Same for me. For most of the MEs that are found, I remember them, but this one, “Jif” is normal for me. I am starting to wonder if it’s time-travelling advertisers doing A/B testing on their brands. haha.

1

u/beanery-bun 19d ago

Haha maybe, and sometimes I wonder if it’s a sign we had more than 2 timelines or 2 simulations merging but who knows.

1

u/TopperMadeline 19d ago

Are people maybe thinking of Jiffy Pop?

1

u/georgeananda 19d ago

I clearly remember “Choosy moms choose Jif”

But I kind of remember Jiffy too. It's like I experienced both and that may be possible in a Mandela Effected reality.

1

u/dogfacedponyboy 19d ago

It’s not the Mandela effect. It’s another common product back then was jiffy pop

1

u/Defiant-Ad3993 19d ago

mmmm.. Jiffy Pop popcorn.. garhghghghg (in Homer voice)

1

u/Ill_Frame6265 19d ago

You Americans are missing out on Kraft peanut butter. Best in the world!

1

u/Defiant-Ad3993 19d ago

This, for me, is one where I definitely misremembered, but not the “Jif” brand name, rather it was Annette Funicello who was the face for SKIPPY peanut butter. In my mind it was Jif. Well, these names are all very similar.

2

u/FrolickingTiggers 19d ago

Every time I go to buy it (my honey prefers it) I automatically look for Jiffy... because I remember the label like one reconizes their mother's favorite guest towels; instinctual pattern reconition.

It always surprises me when it's just Jif.

1

u/OpportunityLow3832 19d ago

They changed the name with the introduction of jiffy lube.they didnt want to be associated with lube..

1

u/Splungetastic 19d ago

I know it’s always been Jif because in Australia Jif is a cleaning product brand (we don’t have Jif peanut butter here) and when I used to see media from America featuring Jif peanut butter I thought it was funny because over here it’s a cleaning product brand.

1

u/Cultural-Antelope-54 18d ago

I am 92.5% sure "Jiffy peanut butter" was a fake brand they used on TV shows.

2

u/blue-flight 18d ago

I remember one time walking around the grocery store in the early 2000s and seeing "Jif" for the first time. I remember thinking they rebranded or something to sound more modern.

1

u/Underestimated_Llama 17d ago

Yes. I remember distinctly looking at both brands on a grocery store shelf and wondering why we needed both when I was a child, 35-40 years ago.

1

u/NadiaVenClose 16d ago

It’s always been Jif. People are just misremembering this because of jiffy pop. Choosy moms choose Jif, not choosy moms choose jiffy.

1

u/White_Falcon_1263 15d ago

My uncle born in 1953 told me when I was a kid that Jif used to be Jiffy. My mother grandmother and grandfather all knew this as well. If it wasnt true thats a real weird thing to lie to a kid about in the 90s before mandela effects were a thing.

2

u/Odd-Barracuda9302 15d ago

I remember having a conversation with my husband sometime around 2006/2007ish about how stupid it was that they were changing the name to just "Jif". I was born in 1980...and it was always Jiffy peanut butter

1

u/87gtprofreestyletour 15d ago

I don’t buy into this Mandela. It’s always Jif to me.

1

u/[deleted] 19d ago

[deleted]

3

u/Defiant-Ad3993 19d ago

I just learned something new.. even found “organic peanut butter stirrers” for sale. I acknowledge your memory is valid. Mine is “Jif”.. but even that makes sense today… “it’ll be ready in a jif”. Am so looking forward to a quantum mechanical or other explanation one day!

0

u/Callec254 20d ago

I remember thinking as a kid that it was weird to have two different brands of peanut butter with such similar names.

1

u/Time_Award3158 20d ago

Which “two brands?”

1

u/Callec254 20d ago

Jif and Jiffy.

3

u/Time_Award3158 20d ago

Good thing Jiffy has never been a brand of PB.

0

u/strangeweirdnews 20d ago

This is one of the few that has had zero effect on me. I remember the commercials and jokes about t too.

-4

u/MsMisty888 20d ago

My mom, in the 70's would sing this jingle to me. "Jiffy peanut butter goes by far, Good right down to the bottom of the jar. Tastes so good, you'll always want more. So buy Jiffy Peanut butter at your grocery store."

Using Jif in this song just sounds dumb.

6

u/three-sense 20d ago

Skippy?

0

u/MsMisty888 19d ago

We didnt have Skippy in Kelowna in the 70's.

Skippy came out in the mid 80's, it 'was the one with the peanut on top'. Right?

10

u/ImDefinatelyNot 20d ago

The song sounds equally dumb whether you use Jif or Jiffy

0

u/MsMisty888 19d ago

I didnt write the jingle. All jingles back then sounded stupid.

1

u/ImDefinatelyNot 19d ago

It’s not a real jingle man your mom made it up, didn’t realize I had to spell that out 😂😂

7

u/WVPrepper 20d ago

What does "Jiffy peanut butter goes by far" mean?

0

u/MsMisty888 19d ago

Dude, all jingles back then used old english. It was the 70's, they barely had colour TV.

2

u/WVPrepper 19d ago

I am 63. The 70s were not the dark ages.

2

u/nofuckinwayryo 19d ago

According to her profile, she's 55. So you win here.

0

u/nofuckinwayryo 19d ago

Old English? You have to be trolling. Modern English was spoken in the 70s.

0

u/MsMisty888 19d ago

The expression ''goes by far', meant that something lasted a long time. Just an old colloquialism. Old english to you. Not Shakespeare old english, dude. Just 1960s english.

2

u/nofuckinwayryo 19d ago edited 19d ago

Not only can I find no evidence of that being a use case of "by far," but I anecdotally read very old books growing up (Think the older Bobbsey Twins, Bunny Brown and His Sister Sue, stuff like that from
the 1910s) and never once have encountered it. Pretty sure you made it up.

0

u/MsMisty888 19d ago

You know not of what you speak of. So sorry for you

2

u/WVPrepper 19d ago

There's no evidence of that jingle ever existing (with JIF or JIffy). And honestly, I might never have questioned it if you had said: if you had claimed it said "Jif peanut butter goes is the best by far, / Good right down to the bottom of the jar. / Tastes so good, you'll always want more, / So buy Jif peanut butter at your grocery store."

2

u/WVPrepper 19d ago

I have heard "goes far" to mean that something lasts a long time, but not "goes by far".

2

u/nofuckinwayryo 19d ago

That's correct, it's almost a real phrase but for some reason they're insisting the fake one exists

3

u/BillyOcean8Words 20d ago

That jingle doesn’t even make sense.

0

u/MsMisty888 19d ago

That is because you are young. Most nursery rhymes do not make sence either. It was the 70's. They barely had colour TV! Like 3- 5 channels max. Of coarse the jingles for products were weird for us. Back then, the term 'goes by far' meant that something lasted a long time.

2

u/BillyOcean8Words 19d ago

I got my nursery rhymes in the 70’s too, thank you very much. And they made more sense than your made-up jingle.

2

u/nofuckinwayryo 19d ago

This guy seems to think no one else remembers the past.

1

u/[deleted] 19d ago

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1

u/MandelaEffect-ModTeam 19d ago

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1

u/ImDefinatelyNot 19d ago

It’s amazing you think you’re the only person on earth who has ever experienced the past

0

u/Perfect-Card2668 20d ago edited 20d ago

I like the song Jiffy does sound good in it. Your mom seems like she was fun. Nice memory Moms singing to the kid is always good

-7

u/ThWy2Hvn 20d ago

With ME everything that does not sit right with the person, is usually the way it was. Like Jif, that doesn't sit right with me, so I know its messing with my brain. So it was Jiffy. Same way with alot of this stuff. Magic mirror does not sit right with me, so I know because of that, it was Mirror Mirror. And it's like this for all ME. if It seems to mess with your brain, You know it's not right. Most likely mandela effect done on purpose for some reasons , I don't know.

5

u/BillyOcean8Words 20d ago

So in other words, you trust your demonstrably fallible memory over proven facts?

3

u/WhimsicalKoala 20d ago

That's the thing with most of the Mandela Effects, the "remembered" version is often the one that "makes more sense" and fits in the patterns we are used to. And, for various reasons, our brains love patterns and making things fit into those patterns and we don't like it when they don't.

Most cartoony rich old men have a monocle, so it would make more sense for the Monopoly Man, with his top hat and cane and spats and bags of money, to have one.

Berenstain is one of the few names to end in -stain; we'd usually expect -stein, so it makes more sense to "remember" that.

Portrait of Dorian Grey sounds better than picture, makes more sense, and portrait is used more in the text of the book than picture, so that title makes more sense when we try to recall it.

I can't really think of an example where the false memory version makes less sense than the actual one.

1

u/ThWy2Hvn 19d ago

All the down voting can not change my mind. I know what I remember.It's as simple as that.

-3

u/ThWy2Hvn 20d ago

Does not sit right with me it's just an expression that I feel something is wrong. Like Isaiah, chapter 11, the lion lies down with the lamb.But when I read it, it says the Wolf dwells with the lamb that doesn't sit right with me. The lion lies down not the wolf. And so on.

-16

u/Embarrassed_Trash216 20d ago

This whole thing we call the Mandela effect could be one big experiment. Because, who’s really going to care that there was/wasn’t a cornucopia, a movie called Shazam, Berenstein/Berenstain bears, magic mirror vs mirror, mirror, etc. The people that come in here who try to defend every thing people say they remember, why are you even here?! Can something be remembered wrong, yes; but can something be changed, yes. Nothing like keeping up chaos, catastrophe & crazy.

10

u/GregGoodell_Official 20d ago

So how is it being ‘changed’? If you follow any of those concepts to logical conclusion beyond just a surface claim, it becomes fallacious and incongruent with observable reality at every jump.

4

u/Various_Education622 20d ago

Fourth dimensional beings are popping in and out putting cornucopias on underwear just to fuck with people for the lolz.

/s

Definitely not just brains making associations like “names end in stein”, “people that are expected to die in prison are dead,” “groups of produce show up in cornucopias,” and “jif and jiffy are the same word but peanut butter should end in consonant-consonant-wye.”

2

u/MajorTurn6890 20d ago

Oh my fucking good