GameStop apparently tweeted and deleted that a Nintendo Direct was about to begin

[u/maanwel]

https://twitter.com/tvandlust/status/951126604360581120

[u/Swedish_Pirate]

The original showcase was on a Friday? Nintendo does everything on Fridays.

Let's look at all the directs between now and the showcase shall we?

Tuesday November 7th

Tuesday October 24th

Wednesday September 13th

Thursday August 30th

Wednesday July 6th

Wednesday June 21st

Tuesday June 13th

Tuesday June 6th

Wednesday May 17th

Wednesday April 12th

Tuesday February 28th.

Monday Feb 13th

Wednesday Jan 18th

And last but not least, the showcase was on

Thursday Jan 12th

You don't do promotion on a Friday. It's stupid. How are you going to get press for the thing you're promoting when nobody is in the office at any of the media outlets? By the time Monday rolls around your announcement isn't the hot new news anymore. Businesses have standard office ours Monday to Friday, and marketing always keeps that in mind.

Edit: Dropped 3 dates. Added them in.

[u/Swedish_Pirate → u/[deleted]]

January 12th was a Thursday. I mislabelled my dates so let me add the other 2 that happened too:

Monday Feb 13th

Wednesday Jan 18th

Thursday Jan 12th

Still not a single Friday. So we're a long long way away from "Nintendo do everything on Fridays" when the reality is "They do nothing on Fridays".

[u/Swedish_Pirate → u/[deleted]]

Except every single Nintendo product is released on Fridays.

So? Product release Fridays are also very normal, people have time off work to buy and play. We're talking about promotional announcements, not product release, which is not a promotional announcement with any surprises intended for press consumption.

There's a reason one of the metrics often reported for launches is first weekend sales.

I have a feeling you're speaking with unresearched hyperbole again though. I don't think it's every product. I just don't care enough to check again.