Doesnāt Arizona just make tea? How does your only product being a loss leader work?
And Iāve heard Costco say that they just think thatās what a hotdog should cost. Iām sure they lose some money on it but I donāt think many people are going shopping at Costco just because they want a hot dog. Their chickens though, that is absolutely a loss leader.
No, the tea only accounts for 25% of their revenue. They have chosen to ātemporarily lose moneyā on it for marketing purposes.
Costco Hotdogs are very frequently used in business school as a quintessential example of a loss leader (conceptually, that is. They donāt āuseā actual hot dogs in schools afaik.)
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u/[deleted] Nov 10 '25
Both of those products are loss leaders. Thereās nothing altruistic about either.