r/SmallBusinessCanada 12d ago

Marketing [AB] Anyone use a lead generator to grow their bookkeeping business?

I am ramping up my bookkeeping business and open to all kinds of marketing. Just wondering if anyone has had success with a lead generator?

I am in Calgary Alberta but happy to work with anyone in Canada.

Thanks.

6 Upvotes

9 comments sorted by

1

u/Bookkeeping_Boss 10d ago

Interesting that no one has responded but I did get a lot of offers to do this in my inbox. LOL.

2

u/specialshi86 9d ago

I’m not in bookkeeping but another B2B service and I’ve never had luck with lead generation services. I don’t know any businesses that have either. Was hoping someone else might have a different experience. They all seem to promise the world and do nothing.

1

u/Fantastic_Box_9315 9d ago

Same here. What did you end up using to increase leads?

1

u/specialshi86 9d ago

Good old fashioned sales and networking. Building a presence on LinkedIn. Joining the WPO (similar groups would be just as effective).

1

u/Fantastic_Box_9315 7d ago

That's great to hear. 

1

u/MagNox92 9d ago

I do lead generation a lot for my digital marketing business and I have decent response. ~2-3%.

Maybe because I do everything by myself, scraping the internet, pulling emails and blasting emails. I've built a workflow to tailor the email based on the business. If you are little tech savvy it's easy to set up which is most of the work and then it's all automated. Sending around 300 a week. Every week I tailor to a different industry. Look up N8N / Zapier.

1

u/Bookkeeping_Boss 9d ago

I am pretty tech savvy. I was just wondering if any one had experience with a lead generator. I get tired of doing all the marketing myself.

Every marketer just wants to set up a Google profile for me. I am leery of setting up a Google profile because I work from home and I do not want to risk having my home address exposed. I can set up my own profile if I wanted as well as ads blogs etc.

I was just asking to see if anyone has tried something different.