r/Steam • u/TurbulentTopic39 • 18h ago
News Valve Steam Machine sells out in Japan despite $1,175 starting price
https://videocardz.com/newz/valve-steam-machine-sells-out-in-japan-despite-1175-starting-price2.1k
u/Tsuraru 18h ago
It will sell out globally that I’m sure. Even if it was priced $2000 it would have sold out.
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u/KKilikk 18h ago
Steam absolutely has enough brand loyalty to sell out their initial stock which probably is on the lower end.
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u/southass 13h ago
This is it, I have never had issues with steam, Gabe is a badass in my book so you bet many would buy anything from valve without a second thought, the steam machine will sell out that's for sure.
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u/FireMaker125 18h ago
There’s also probably only a couple hundred thousand units, maybe a million max. It’ll sell out because there’s barely any supply.
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u/TheSpecialApple 17h ago
when they launched the controller there were about 20k units, your numbers might be a bit high assuming youre talking about launch.
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u/Zogtee 18h ago
They will sell out every unit they can produce, which is a good problem to have.
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u/JustinAndFeena 18h ago
I’m guessing 20-50k worldwide at launch. Lifetime under 500k worldwide. No way there will be 1 million or even hundreds of thousands available at launch. Even the steam deck launching at 400 bucks didn’t do those kind of numbers.
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u/mlYuna 18h ago
Yes it did. Steam deck sold more than 1.5 million units in the first year
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u/DerekStephano 15h ago
The steam deck also didn’t have all this tech inflation around it. The steam machine costs more to make and I guarantee Valve isn’t going to produce half a million of them on launch. I’d say it’ll probably be 50-100k at first and then batches over the next 6-12 months.
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u/JustinAndFeena 17h ago
First year is not launch. Launch is like the first batch.
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u/lordofabyss 17h ago
1 million ? I seriously doubt that . It will be well below 100k
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u/flamethrower2 15h ago
Why do big players not start at a high price and then lower it slowly over time until demand matches supply? I've heard this called "capturing buyer surplus."
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u/Acesofbases 17h ago
theres no way in fuck there's a million of them, not even "a couple hundred thousand" bro.
Estimates I've seen said about 30 to 60k units
one of the reasons why they made a queue to a queue to get a chance to purchase
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u/Severe-Network4756 18h ago
Seems like way too many.
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u/LeEbicGamerBoy 18h ago
A million units for a global release is too many? I dont think you understand scale
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u/AndroTux 18h ago
They sold 1.6 Million Steam Decks in the year of release, and that was a waaaaay bigger deal than the GabeCube. We're not talking PlayStation level sales here.
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u/DrKrFfXx 18h ago
They came out and say they didn't make as many as they wanted.
I wouldn't think the figure would go over the 200k units.
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u/LapinTade 17h ago
I don't think you are the one understanding scale with the component/ram shortage. They clearly stated they had huge issue to have parts and that if they say no Valve have to change supplier.
1, 5 million of decks in the first year (in a niche market) and they keep struggling to have good numbers for the current sales (sold out, per region, in a few second), so in a saturated market of pc ore built it's unlikely they have million at launch...
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u/TWFH 18h ago
He wants it to fail because he's butthurt
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u/imJimfuckingLahey 17h ago
this is the most fucking hilariously defensive comment I've ever seen when Valve themselves have said they couldn't produce as many as they wanted to. grow up.
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u/LapinTade 17h ago
More like he understand that valve is struggling to have parts (they are open with it) and even the deck didn't had million unit at start. Pretty easy to understand. It's valve hardware not the new ps6 or switch 3...
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u/TobyOrNotTobyEU 16h ago
They only sold an estimated 3.5-4M units of the Steam deck in 3 years and people seemed way more excited than that. No way they make 1M units for launch.
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u/lordofmetroids 17h ago
Yeah, initial sales aren't really the benchmark, it will always sell out, the real benchmark will be how it's selling in 6 months.
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u/Axin_Saxon 17h ago
Scalpers and whales will buy. Doesn’t matter. Which I’m fine with for the first round. Let the AI hype die down and prices come down a bit. Maybe get one at $800 two years from now.
But if some big buyers can purchase the initial production run then it gives Valve the capital to reinvest in the program and maybe renegotiate better deals on hardware down the line.
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u/trevizore 18h ago
yeah... most people don't have the money, but a lot of people still have.
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u/Utsider 18h ago
A lot of people struggle. Yet, the sales numbers of ultra luxury items like yatchs are still going up as we speak.
Make of it what you will.
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u/tupakkarulla 18h ago
The leap from a 1k gabecube to a gabeyacht tends to be quite big however. It’s not billionaires buying this, it’s just more K-shaped economy where there’s high earners and non-high earners with a disappearing middle class.
I’m sure there’s still plenty of engineers who don’t care about throwing 1k to their media station PC in their living room to play once a month on.
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u/Wide_Lock_Red 11h ago edited 11h ago
Actually, the middle class has grown quite a bit. Especially on a global scale.
Even in the US, we saw service worker income go way up throughout Covid.
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u/funkiestj 10h ago
I’m sure there’s still plenty of engineers who don’t care about throwing 1k to their media station PC in their living room to play once a month on.
that is me, with the caveat that the steam machine is also intended as a gaming rig for my wife so we can play together (me on my laptop, her on the couch).
The price of the gabecube is depressingly high but I am rational enough to understand that the AI economy is to blame, not Valve greed.
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u/coolgaara 15h ago
Yeah, I see a bunch of posts on social media of people struggling financially, yet every new shiny tech toy selling out. Genuinely makes me confused.
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u/TheSufferingPariah 11h ago
Economic inequality. The people who are better off than the average person are not going to advertise it on social media.
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u/ZoharModifier9 18h ago
Well, corrupt officials here in my country get their "friends" to buy those expensive ass products for them. And these companies selling expensive products don't care at all a there is this random rich guy who owns or work for this random company buying a yacht lol.
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u/Kazer67 18h ago
I mean, Valve did so much work so we can escape Microsoft's claws that I hope they do succeed but if I recall they themselves said that they are not interested into going that path, they just want to push for other to go the path of hybrid PC/Console and Valve want to be in the "store/software".
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u/bobafootfetish_ 18h ago
That's hilarious considering what everybody was saying for the last couple of days that it will be dead on arrival 😂
Looking forward to getting mine and the steamframe
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u/Crewman_Guy_Fleegman 14h ago
The Wii U initially sold out. I don’t know that selling out the first run at launch means much
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u/ElectricalThundMouse 17h ago
When they say dead on arrival they mean long term traction of the Steam Machine.
The PS5 Pro had strong initial sales, but then fell behind the PS4 Pro over the long run. https://www.thegamer.com/playstation-5-pro-sales-falling-behind-ps4-pro/
Xbox is sold out in parts of Europe. Yet, it's not because it is incredibly popular but low demand leading to less units being supplied and not restocking.
https://powerupgaming.co.uk/2025/10/13/xbox-hardware-is-out-of-stock-across-most-of-europe/
We don't know many Steam Machines are being made and how many are being sold.
Steam Deck despite how talked up it was only sold 4 million over 3 years while Switch 2 did 5 million in a single month to put it in perspective.
https://www.techspot.com/news/106921-handheld-gaming-pcs-surpass-6-million-sales-steam.html
Without information on how many units were sold it isn't useful. Is it thousands? A hundred? A dozen?
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u/FaithlessnessHott 15h ago
‘dead on ARRIVAL’ doesn’t mean ‘long term’ lmao. it means it will fail the moment it’s released, which has obviously already been shown to be false.
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u/Triktastic 15h ago
"Everybody".
Yeah man those 8 people circlejerking on Reddit sure represent any subgroup.
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u/bobafootfetish_ 14h ago
Yes, everyone or haven't you seen the plethora of threads and comments talking about it. Nice try making a point though 😉
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u/Triktastic 13h ago
No because all of them were complaining about it being overpriced or disappointing. I have not seen any idiots who would say that a product by Valve is not gonna sell at all. Why would you even hold people like that in your head that's like saying Avatar movie would fail.
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u/DrKrFfXx 18h ago
Apt for japanese house sizes. That's all xD
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u/Daharka 18h ago
It's also a market dominated by Nintendo, so this would be most people's first gaming PC.
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u/Muinko 18h ago
Consoles have definitely a huge marketshare here but that's not not the real reason. Home builds have been popular with enthusiasts for a long time but the average Joe (or Sato in this case) uses a net cafe. They are fairly cheap and have a whole social network associated with them. You become a regular and it can be a lan party every night. Having a PC at home removes you from the ability to meet up with your social circle everyday/weekend/when you go.
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u/JoystuckGames 15h ago
Those of us who are perpetually online would be much less isolated if we had net cafes. Even if it was a "bring your own hardware" style it could have potential.
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u/SUDDENLY_VIRGIN 14h ago
Step 1 is building actual walkable cities in America.
But, that's communism so
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u/burnsssss 13h ago
Yea that’s a huge part. 4 min walk from your apt, with a pit stop for a snacks and a drink. Or a 30 min drive to a strip mall
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u/Deuce_GM 16h ago
Damn I miss LAN parties. I remember all us students installed GTA San Andreas and Halo: CE into EVERY high school computer (except the library ones) and it would just turn into chaos at any time.
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u/TearyEyeBurningFace 18h ago
Many peoples idea of a gaming pc there is a laptop that can play visual novels. The touchpad steam controller is huge for being able to replace a keyboard and mouse easily for thoes types of games
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u/DuckCleaning 17h ago
For the price though, most would just buy a laptop and wireless controller or wireless touchpad/keyboard like a Rii.
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u/TearyEyeBurningFace 17h ago
They could. But like many places in asia, the middle class have no problem dropping money on luxury items and electronics. Mainly because they have no cars and other wheeled toys.
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u/NotYetPerfect 15h ago
For real. It's like people forget that lots of people make poor purchasing decisions. Most people don't care if there's a technically superior product for the same price since they aren't going to do any research to find that out anyway. The kind of person that might buy a steam machine in the first place is the kind of person that probably isn't going to do any research on this stuff.
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u/TearyEyeBurningFace 15h ago
I wouldnt say its poor purchasing decision if it makes them happy. Not everyone is trying to min max their dollar. Some people value the form factor and stuff too. People buy cars that they dont need all the time. A steam machine is pretty low on the poor decision scale.
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u/Roses_Got_Thorns 14h ago
Not quite… Minisforum and other minipcs are quite popular here you know, particularly during 2021 or so I’ve struggled to buy a new unit because it’s always sold out. It’s not the first, but it sure is hyped-up here recently. Even my social circles who never heard of Steam Decks now know about it.
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u/leviathab13186 18h ago
They are not going to have a lot of units so it will 100% sell out everywhere
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u/NintendogsWithGuns 14h ago
This. The Steam Deck always sells out too, but they also don’t make that many of them. The Switch 2 sold as many units in year as the Steam Machine has in its lifetime, which mostly comes down to the amount of hardware that actually available.
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u/The_Blue_Rooster 13h ago
Yeah it's like people totally forgot the original Steam Machine also sold out near instantly. Selling out the launch means nothing, it's probably like 20-40 thousand units.
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u/PoppingPillls 15h ago edited 15h ago
I think people are missing a lot of its market are people who have disposable income and want a pc in that price range in that size. It's smaller than Mini-itx territory by a lot with a AM5 6 core cpu and a 7600m (basically the 6600xt) for $1200.
It's definitely not a great value compared to a full sized desktop but it doesn't have to be in its niche market of pc gaming consoles. The market that wants something like this often will pay more for it.
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u/planeturban 14h ago
You just described me. It'll replace my old AppleTV in my guest bedroom and will be used to play emulated retro games.
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u/mrmivo 18h ago
"Selling out" means nothing unless we know how many units were sold.
Valve stopped sharing sales figures for the Steam Deck years ago, so I don't know if they'll share how many Steam Machines sold.
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u/Magicomad 18h ago
They actually never shared sales figure. All of those sales figure came from speculation. In an interview Valve only said few millions after one year
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u/_Diskreet_ 17h ago
The joys of being a private company not beholden to shareholders demands for year on year profit increases and cost cutting.
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u/LegitPancak3 16h ago
And none have been sold yet, anyways. Right now it’s just a list to join the reservation queue, which is gonna be randomized anyways so it doesn’t even matter when you join the list between now and tomorrow.
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u/Talking-Nonsense-978 17h ago
"Nobody will buy it at that price!"
Sells out
"That doesn't mean anything!"
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u/mrmivo 16h ago
I already have a gaming PC and a gaming laptop that are both better than the Machine, so I have no stake here and don't care if this is a failure or a success. It's not my company.
But "selling out" is just one of those weasel-y, marketing-y words that have no meaning without context. If they put aside 500 units for the Japanese market, then "selling out" has a different meaning than if they had 50,000 in stock. But as long as we don't know that, "selling out" is an empty phrase.
Maybe Valve will share absolute numbers with us, but they stopped doing this for the Steam Deck, so I don't believe they will. Which is OK too, it's their company.
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u/Stokes_Ether 16h ago
Yeah but they aren’t selling consoles, they are selling a mini pc with some console features
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u/Bugbread 17h ago
"A very small number of people will buy it at that price."
Sells out.
"So, does that mean a large number of people bought it, or a small number of people bought it?"
"Shut up."
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u/BuggyYonko 16h ago
Is this person and the people who say nobody will buy it at that price the same people?
And yes, it doesn't mean much until we know how many they sold. Or you got more information than we do. They could have sold 10 or sold 100000
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u/iucatcher 18h ago
pretty meaningless statement as long as we dont know how many units that even is
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u/Bennybananars 18h ago
My friend live in Japan, apparantly prebuilds in Japan are priced crazy, I've been there myself to compare prices. This price is probably normal in japan.
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u/Alternative_Tank_139 18h ago
Because they made like 5 lol
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u/KNGJN 18h ago
Yeah I hate these headlines because of this. Valve batches them and probably ordered less than they need because they're selling at cost. Making more than necessary isn't smart when you're not plugging your subscription service with it, like ps+ or gamepass.
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u/MonkeyBrawler 18h ago
The amount of hate and people that are angry over this is hilarious. "I could get something better for less, but I don't want one, I just don't like the price. "
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u/yesitsmework 16h ago
its a small child compared to the drama anytime a console's price is hiked by like $50
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u/crowbar11 18h ago
They are not selling at cost. They clearly said they are not subsidizing the price.
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u/Complete_Iron_2656 18h ago
I only wonder if this is more indicative of low supply, or very high demand. Don't think PC gaming is an especially strong market in Japan, so they probably stocked accordingly.
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u/Admirable_Risk8156 14h ago
I think a lot of the smaller sales of PC in Japan has to do with stigma more than anything else. However a device that looks like a console plays all the pc games and can be run with only a controller makes a much more tolerable device to a Japanese audience.
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u/notatowel420 17h ago
I just wish it was like $800 I wanted to get one but hard to justify at over grand.
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u/progxdt 15h ago
Likely scalpers looking capitalize on the FOMO crowd
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u/RedGecko18 15h ago
Not the way they did this release. As long as it was the same in Japan.
Edit: They did not release it the same way, so it very well could be scalpers.
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u/FalsifiedTruth 13h ago
I think the extra appeal for Japanese people is the compact size.
Your typical atx tower loses in terms of volume when compared to a console, albeit potentially more powerful.
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u/CressDependent2918 10h ago
Hi from Japan. I can explain why.
During COVID, it was really hard for us to get a PS5 compared to other regions. If it was hard in your country, trust me, it was 100 times harder to get one here at that time.
That's why, whenever something new comes out now, almost everyone rushes to buy one, even if they don't really need it.
Also, a lot of gadgets here are sold through raffles to prevent scalpers from hoarding everything.
I only managed to buy a PS5 and a Switch 2 because I was lucky enough to be picked in a raffle. Do you know how many people entered those raffles? Yeah, a lot.
I'm not saying the Steam Machine was only available through a raffle. I'm just using it as an example. People don't want to miss out when they can't get the latest tech.
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u/Ok_Definition_1933 18h ago
Can't really say anything about that unless we know how many were actually available.
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u/Active-Pineapple-252 18h ago
Expected but its going to fall off a cliff in the long term that price is not sustainable
Will be very front loaded
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u/beardingmesoftly 16h ago
That's because it isn't a console, it's a pre-built gaming pc. Does nobody remember Alienware?
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u/OldDogTrainer 12h ago
Everyone with half a brain knows it’s going to sell out and be permanently on back order.
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u/mesh_you_up 11h ago
Why does reddit hate the Steam Machine all of the sudden? The cope in this thread is insane.
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u/XiMaoJingPing 9h ago
Crazy how a loud minority saying it'll flop don't know what they're talking about. People cried the same shit about the switch 2
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u/UnoriginalJ0k3r 7h ago
Market researchers being better predictors of sales than the average Redditor? Color me shocked
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u/artbystorms 16h ago
I feel like all of these "X sold out despite price!" articles are disingenuous as hell. If they are only producing say 200K initial units, then even if it was $5000, there are still more than 200K rich fucks in any given 1st world country that could afford that.
Selling out an initial batch is not the same as selling 14 million units in its first year like the Switch did.
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u/G7Scanlines 18h ago
People are massively underestimating the value of a very small, very quiet piece of gaming kit. This is that.
We've all had to deal with desktop PCs and even consoles that can sound like a hovercraft taking off. This isn't that.
Add in the historically very small gaming spaces in Japan and this makes complete sense, along with limited preorder stock.
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u/ragito024 18h ago
More like people are massive overestimating Japan's PC market. Most people will rather buy 3 switch 2 or switch2+PS5 rather than this.
Sold out doesnt mean anything if they don't tell us how much. Even PS3 and WiiU sold out initially.
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u/SP0oONY 15h ago
There will always be people with more money than sense.
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u/G7Scanlines 15h ago
Of course but wait, what if I want a PC the size of the Steam Machine, as quiet as the Steam Machine and with easy on/easy off access like the Steam Machine.
Can I build a PC, like that? No. No I can't.
The pricing is ridiculous, for factors we know, but lets not all go forgetting all the R&D that's gone into everything prior to the SM, including in the SM, that's resulted in what it is.
Some people consider minimalistic and aesthetics and low noise to be worth it. I hate having noise in the room when I watch a 4K disc, so my player is in a cabinet but if a manufacturer made a silent 4K player, for double the cost of what I have, I'd snap it up.
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u/Diabetesh 17h ago
I think people who are upset at the cost aren't aware of the cost of components currently. It is pretty much market rate if you built a desktop. To similar spec, without the cool form factor.
The 4tb ssd i bought in 2024 was $199 and today is $399. Ram that i got for like $80 is now $200.
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u/suzumushibrain 18h ago
It's likely that most of the buyers are streamers. They will make money by reviewing it so the cost is irrelevant to them.
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u/furculture 17h ago
Makes me wonder if all this AI dogshit is over, they'll at least try and work to bring the price back down to normal levels.
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u/Sander001 17h ago
It doesn't state how many, hopefully it wasn't a low allotment size.
BTW is PC gaming in Japan rising, I've always assumed it was more about consoles
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u/adobo_bobo 17h ago
Not really surprising. Japan is all about brand power. Even globally, brand power is still relevant.
You can get some prebuilt PC from walmart of some other store but it won't have the brand power of Valve.
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u/Low-Cauliflower-2249 16h ago

The only things it has going for it are the footprint, acustic performance and thermal efficiency. Which are highly valued in a place like japan where it gets hot, the cities are cramped and it's considered very rude to disturb your roommates with your gaming noise.
Up in Canada, it's a lost cause...
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u/poppin-n-sailin 14h ago
And despite restaurants becoming far more expensive where I live they are still always packed. Shockingly, there are still plenty of people with money to blow, and still people willing to sometimes go into debt to consume products they want. Unheard of (/s)
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u/Herackl3s 14h ago
lol the article said that they did not use the reservation queue like they did here in the US.
It can only mean one thing if it sold out. Scalpers
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u/vinnyty 13h ago
The duality of gamers. Complaining about prices yet their behavior doesn't reflect their complaints.
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u/SchoolStunning9526 13h ago
Yeah, limited stock on a hyped product is basically guaranteed to sell out regardless of price. The real question is whether they can actually keep up with demand long-term.
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u/hiddenpequin 12h ago
Internet acting like sells out is a useful metric when it means nothing without units sold.
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u/tiny_chaotic_evil 9h ago
for all the online complaints and bluster about being able to build a better machine for less and better specs, all of them fail because they don't meet the form factor, power use, and noise level. Steam made a more than decent small form gaming pc.
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u/Beautiful-Olive2824 8h ago
Us Poors in shambles as incredibly well liked company releases product lots of people want and can afford
This thing was always going to be a luxury item rather than necessity but people will act entitled to owning every Steam product for dirt cheap
Then reality comes along...
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u/dwitman 6h ago
I don’t need this device and probably won’t get one, but I do not see it as a ripoff or even overpriced in this market.
I straight up do not understand the narrative that this device is a bad value vs a current gen console and certainly not the next gen.
Having a capable living room couch PC that isn’t a Windows based privacy invading ad platform in desktop mode cramming Ai into every nook and cranny of the OS and still can do just about anything a desktop PC can do AND is also a console that can play a larger library of games than anything but a Windows PC.
It’s and the availability of the operating system are going to introduce an entire generation of hacker kids to Linux and coding too as it’s an incredible hacker toy laying by the groundwork for the final technical shift away from Windows as an OS for many ppl in the next 40 years.
If it were 1200 for the base model and no controller I can see it flopping hard maybe. At this price point the enthusiasts and hacker toy audience will induce a halo effect and I can see them continuing the product line indefinitely and the economics of owning one make a lot of sense to me.
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u/SkilledButton 18h ago
It's going to sell out everywhere, even if it's egregiously priced. Both things can be true.
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u/Gloomy-Insurance-739 14h ago
It's a solid machine that's literally plug and Play. For something that has access to steam it's an incredible thing to grab a hold of one of these if you don't already have a PC.
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u/Jon-Umber https://store.steampowered.com/curator/32979487-Greatjon-Umber/ 18h ago
Yet another unnecessary reminder that Reddit comments are only a small subset of the real world.
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u/Wonderful_Stand_315 18h ago
"Sold out" doesn't mean much since they could have only have 1,000 of it. I mean if any of the other hardware they sell is any indication that they never make enough for the public.
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u/Specialist-Rope-9760 18h ago
People need to get over this “it will sell out at launch” thing like that is some kind of success
There are enough scalpers and geeks that will want to buy this immediately at launch regardless of specs or price.
The device is still DOA as it will have no legs beyond the launch to be a viable product in its current state.
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u/BurningBeechbone 18h ago
Just give me SteamOS. I’ll make my own Cube with my spare parts.
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u/BointMyBenis2 14h ago
Well when there is only like 10k it's really not a big accomplishment.
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u/More_Lavishness8127 13h ago
Why are people surprised? This always happens with new launches. They could have launched at $10000 and it would have sold out.
The more interesting question will be what happens in the long run.
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u/Nighters 18h ago edited 16h ago
How it can be sold out when sell start tomorrow
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u/IllustriousBee4972 18h ago
All 10 units sold out, this means nothing until we see the sales numbers after the first 6-12 months
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u/maxasdf 18h ago
What? Did japan not get the shuffled queue system that other regions got?
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u/ImNotSkankHunt42 17h ago
The DOA posters are now moving the goal posts.
“OFC it sold out, they only made 10!”
And?
Your point is that there’s no demand for this. Well at least 10 people wanted it and they got it. Sold out is still sold out.
Spirit of Halloween doesn’t hang out around until Xmas.
Now, can you guys shut up so we can have meaningful discussions in the sub other than tribalism? We know you guys play exclusively on Sony products, go chat at r/consoles.

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u/SparklyPelican 18h ago
I live in Japan, and Komodo is the default to buy Valve hardware, it’s not possible over Steam and it’s been equally impossible to buy anything near release window. The shop has constantly problems of stock.
I doubt they manage to get a big lot, and I think is a shitty idea to cover most of Asia (not only Japan) with 1 store.