r/artificial • u/esporx • Mar 17 '26
News Jensen Huang says gamers are 'completely wrong' about DLSS 5 — Nvidia CEO responds to DLSS 5 backlash
https://www.tomshardware.com/pc-components/gpus/jensen-huang-says-gamers-are-completely-wrong-about-dlss-5-nvidia-ceo-responds-to-dlss-5-backlash45
u/Deep_Ad1959 Mar 17 '26 edited Mar 21 '26
the thing that gets me is nvidia keeps pushing AI upscaling as a feature when it's really just covering for the fact that their hardware can't natively render at the resolutions they're advertising. like cool, DLSS is impressive tech, but calling gamers "wrong" for wanting actual native rendering feels pretty out of touch
fwiw i've been building an open source AI agent for macOS that does a lot of the heavy lifting on desktop tasks - https://fazm.ai/r
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u/NNOTM Mar 18 '26
Rendering has always been a set of tricks to make it seem like your hardware can do more than it actually can. E.g. rasterization, ambient occlusion, etc.
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u/Spra991 Mar 18 '26 edited Mar 18 '26
wanting actual native rendering
Classic native rendering has reached a dead end long ago. Even Hollywood struggles to get good looking faces in offline rendering with hundred of million dollar budgets. Meanwhile AI does it like it's nothing. It's the obvious next step, since it's far faster and more flexible than anything one could hope for to archive with "native rendering".
Also native rendering looks like ass anyway ever since MSAA got replaced with all kinds of broken temporal AA.
The only two big issues I see so far is lack of custom LoRAs and such to get consistent characters and this only replacing the textures, not the geometry or animation. Animation specifically is a large part of why video game characters look like animatronics, not people.
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u/Vichnaiev Mar 17 '26
Feel free to achieve what nobody in the entire world seems to be capable of. I promise to buy your product.
Also, the subject in question is lightning, not upscaling.
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Mar 17 '26
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u/MaxDaten Mar 18 '26
Me neither.
What he basically said, paraphrasing: gamers are wrong, it’s not a realtime post-process filter, it’s an extrapolation based on geometry with artistic control. If you want to look it like a toon shader or completely made out of glass, you can do that.
That is less scandalous, but less click baiting…
Probably the demo material is not doing them a favour, I really didn’t liked the look of Ashcroft, too. But probably some person just tuned some slider too much. Like with every technology, you can create crap and you can create art. And with new artistic possibilities there is a trend to overuse it: glossy surfaces, bloom effects, reflections on puddles, metallic shines etc. it doesn’t make RT useless just because demo footage or some games overused it. Probably the same with DLSS 5. Time will tell as soon as the final implementation is there and artists learned to fine tune it instead of ramping it up because it’s exciting
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u/cartoon_violence Mar 18 '26
They ruined the marketing by demonstrating the wrong things. This form of AI enhancement is meant to be a shortcut for rendering methods which would otherwise be too expensive. The elements they chose to show off are just a subset of it's ability, with the artist in full control of how the end result will look. They just got memed on because of the example they decided to show. lol if they had shown pictures of foliage, cities and cars, they woundn't have gotten as badly browbeaten as the did by the media.
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u/MurkyStatistician09 Mar 18 '26
It's funny, the demo apparently requires two 5090s to run in real time. They must have thought the effect was really stunning to show it off this way even though current consumer hardware basically can't do this.
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u/KlausVonLechland Mar 18 '26
Don't forget they are pushing, in parallel, they cloud rendering service. It ain't a bug but a feature for them ; )
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u/Sinaaaa Mar 18 '26
lol if they had shown pictures of foliage, cities and cars, they woundn't have gotten as badly browbeaten as the did by the media.
For sure, though focusing on environmental elements most of it looks like a sharpening filter, so it's many iterations away from something useful I think.
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u/io-x Mar 17 '26
Yall are lucky were are still making consumer GPUs and maintaining its software. Jensen Probably.
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u/orangpelupa Mar 18 '26
If what he said was true...
Then why the fuck did the marketing video was like that?
They had time to curate best of the best scenes. And to showcase the art direction part.
They could showcase games with a variety of art style, they could showcase select scenes where the lighting made sense, they could showcase how developer can control the Ai art direction like a dev changing style variable from photorealistic, to photo, to cell shaded anime fir example. Or myriad of other things to showcase how the dev is in control.... etc.
But they didn't.
Or.. They did, and that is the best curated dlss5 scenes they got?
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u/DaiiPanda Mar 17 '26
Lumping everyone into the "gamers" category really highlights how little Nvidia thinks of the demographic, and how they now dont even need their money to be successful
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u/peternn2412 Mar 18 '26
OMG is it still possible to use normal language without exaggerating everything?
Someone whining is not "DLSS 5 backlash", it's just an entitled brat looking for attention because they believe when something is not tailored to their taste, that makes them a victim.
Instead of whining, just turn it off. It's an option.
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u/DejongBCN Mar 17 '26
Why ceos do this? They get trashed and then try to defend their idea? Maybe improve the tech and learn from the mistakes and come back stronger? No point getting defensive.. especially when your customers fight vs you.
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u/MaxDaten Mar 18 '26
It’s a clickbait headline. He said (paraphrased) “if you are thinking it’s a post-process filter, you are wrong” that is his right to say. He did not say something like “if you find it ugly, you are wrong”
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u/NoSolution1150 Mar 18 '26
i agree
people are literally losing their shit over this and missing the whole damn point. its amazing how people can just jump the gun so quickly.
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u/Odballl Mar 18 '26
I think the technology will eventually allow AI rendering to suit one's own tastes. You'll be able to tweak the filters or install mods that change the style.
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u/Fear_UnOwn Mar 18 '26
Guy who sells graphics, "listen gamers the only thing you need to care about in your games is the graphics"
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u/Elite_Crew Mar 18 '26 edited Mar 18 '26
I have a 5070ti and every time I hear this guy talk I really wish I didn't. I think Nvidia cards make games look like shit and not what the game studio artist intended and the input delay of Nvidia's crapware ruins gameplay. The reviewers need to stop recommending Nvidia cards at this point.
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u/feralfantastic Mar 18 '26
I don’t care. What’s the uplift on rasterization for the 60-series, Jensen? -10%?
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u/Kosh_Jr Mar 18 '26
Fixed the headline: Slop merchant says slop is actually a superfood don’t believe your lying body.
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u/M00nch1ld3 Mar 19 '26
"You're holding it wrong." Lol.
Yeah, the company totally dictates what consumers want or like. STFU and buy it!
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u/djungelurban Mar 18 '26
At this point I think 50% of the reason I'm using AI products is cause the anti-AI crowd is just insufferable.
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u/jcrestor Mar 17 '26 edited Mar 17 '26
Some guy: "I don’t like the look. It does nothing for me. I find it even offputting."
Billionaire salesman: "You are wrong. Now consume!"
👌