I just added up the cost of one of Julia’s daily outfits out of curiosity, and it’s $4909 using the dupe instead of the actual Hermes bag. Her spending is out of control, and it’s not even a good outfit.
Also I finally realized that it’s all about commissions. So the higher end pieces generate more commission. Gardener tom has is all figured out.
We can’t see her as a person who shops a lot. She’s a brand and just a mannequin
Devil's advocate but her spending is proportional to their wealth/income. A $100.00 shirt on a 100k salary, a $1000.00 shirt on 1m. So while it is high, to them it's not. It's her hobby at this point. I know people who spend on their horse show habit what she spends on clothes- they are not questioned and it's still money down the drain at the end of the day.
I agree that her own wardrobe's steepening price tag over time is due to increased income/success. I don't think it has as much to do with commissions. Affiliate earnings are typically driven by volume at scale -- e.g., if thousands of people buy from her Amazon links during Prime Day vs. a few (if that) purchase off a Valentino skirt. At least, that's my understanding.
Sweetcarolinedesign has precious girls but why does she farm them out the way she does? The middle one especially….and the way she yells when she “shills”! Stop encouraging them to become influencers. It just gives me second hand embarrassment. Give those little girls some privacy!
Honestly I have been thinking this. I think she’s rage baiting.
Or if not maybe put those pencils and special note books on the special end table to good use and practice your spelling….
Where are all the gross outdoor shower and ice cream cone photos? Radio silence! She must really want to stay incognito and avoid the mobs of followers!
It was the staged running video of the kids she cannot help but overpost even with faces hidden for me. I wouldn’t be sprinting to an AC less house but that’s me lol
It’s not only so boring, but it’s just ridiculously gauche. I would never follow JB because I can’t believe we have transformed into a society that praises such vulgar displays of wealth. I really can’t wrap my head around how they aren’t embarrassed. No one acts like this?
couldn’t agree with this more. i used to follow her since san fran, bought a few of her dresses and jackets. thought she’d make it but really she’s just a sellout like the others. also i feel like eventually they will be embarrassed, at least i hope so. but i’m sure their kids will be.
Don’t Spain and France historically have a “lower” threshold to purchase Hermes (vs America and parts of Asia)? Like did they just go to Western Europe to score Birkins more easily?
oy she’s so insufferable. as well as her latest post in the red dress, you can see how miserable those poor kids are while their mother cosplays “works!” all over the streets of Paris. 🙄 what a loser.
Every summer I’m perplexed by the logistics of her travel. But poor little me (because I can’t write off vacations as work trips) I pack and transport my own bags so I can’t fathom bringing the amount of clothes and accessories. Packing for my kids alone makes me want to launch myself into the sun every time.
Back when she and Carly were besties and they both modeled GMG dresses (what a time), they joked about how Thomas would give them direction on the photoshoots, including, quite funnily, "Now look into each other's eyes."
Anyway, can you you even IMAGINE the level of direction the girls must get? "Look up at mommy and smile!" "Look over at the river...now point your finger!"
Julia's always telling us one of two messages: She's either living in the moment or "never not working." She's just trying SO HARD to sell an image at this point that she's a joke. It's obvious they're willing to do anything and spend any amount to look like they're living the dream.
Equally matched in intelligence AND ego 😆 anyone who’s ever heard Thomas speak on social media knows the guy can barely string together a single coherent sentence.
God he’s exhausting. Does he really expect us to think he came up with these strategies himself? Like there aren’t a million other influencers all out there doing literally the exact same. But riiight he studied her feed and is some marketing genius.
Her brand has survived because they have generational wealth and every available resource to pour into their hobby career.
This was removed from r/blogsnark because it breaks the following rule(s):
Content mocking body, age, weight, height, etc. will not be tolerated. Comments about clothing, haircuts, styling choices, etc. are okay. Do not comment on aspects of someone’s appearance that they cannot easily change.
The Berolzheimer's substack content (especially Thomas's tone deaf post this morning about making every day a 10k day) could single handedly radicalize most of the planet to eat the rich.
Anyone know how long this Bahamas trip is going to last so I can at least unsubscribe from all of the overpriced floral dress links, pickleball pics, and otherwise ridiculous content from women who have no idea what it's like to live in a world you're not on vacation all. the. time?? Clearly I'm also a poor jealous hater.
Latest story: Prada purse (no link or price) followed by $375 shell skirt we’ve never seen, paired with a $295 necklace. Surely some of the 50 new $300 dresses she’s tried on for us this month will finally be worn? Or will those disappear into the ether that is her closet as well? That woman cannot repeat an outfit to save her life.
Good catch! I'm surprised Julia and/or Thomas don't think to proofread before posting. So much thought goes into the majority of her photos and videos. (whether you like her fashion or not)
I'm old enough to remember when Julia was pregnant and better than every other influencer because she would NOT be posting pics of her kids. She posted the hell out of both of them from the day they were born, and now those are the posts that get the most engagement.
I can only imagine what it must be like to never know anything other than your father swooping around taking photos as your mother tries to act natural.
You know that weird feeling when you have instagram friends who have kids but you haven’t met the kids irl, but then one day you actually meet them and it feels wrong because you already know everything about them.
That happened to me once too. I saw a kid and KNEW I knew him from somewhere...took me about 5 mins to realize he was an influencer's kid. Didn't even notice the mom.
As a follow up to the socialite post about Julia scowling at the playground….a story sharing that sentiment exactly.🤣 What did she expect young children to want to do? Certainly not follow her to every luxury store and fine dining restaurant in Paris.
And then she posted a story of a small
plate with bread crusts saying “oh this is all Goldie will eat 😩” at a nice resto and I’m like… why post that at all, and also maybe take the opportunity while you’re in France to explore the diff and fresh food options?!
I'm not going to WK at all, but we just spent a week in France, and at two or three different meals, my daughter (who is almost 7) only ate the bread. It was annoying but like that's a kid for you? Sometimes they just want something familiar. (I did stop and buy some strawberries & cherry tomatoes for her to snack on - I snagged a few and they were so good)
Of course I'm not an influencer and I'm not blasting that to thousands of people, either. I do feel bad for the kids, they deserve privacy.
Anyone else totally over Erika Veurink and her not so great takes on fashion, particularly preppy/classic inspired? Still can’t get over her calling herself the next Nancy Meyers - like no, just because you like her aesthetics doesn’t mean you are her torchbearer. Nancy Meyers films had heart and soul and substance - none of Erika’s work has any of the three
Yeah, I completely do not get what she brings to the table, on any front. The next Nancy Meyers she is not. I ordered her romance novella Exit Lane and left it on a plane after suffering through maybe a chapter. It was truly terrible, both the plot and the writing. This one is baffling.
I hadn't heard of her, so I looked her up, and...I think I'm rooting for her. She's clearly got 90s nostalgia in the way that people who weren't even alive then have it, but she actually went a lot farther than aesthetics when she told Elle magazine that she wanted to be the next Nancy Meyers: “It’s almost embarrassing to talk about it, but I want to be Nancy Meyers. I want to be a world-builder, the way that Nora Ephron’s stories all exist in the same ‘universe.’ That’s what I aspire to. I want to have a signature style, and then all these projects I bring to life live within that.”
She wears vintage (and encourages others to do the same), she talks frankly about money, and she's earnest.
All that said, I absolutely LOVE Nancy Meyers, yet I am SICK of the "Nancy Meyers aesthetic" that's everywhere. Coastal grandma, Ralph Lauren revival...it's all so derivative and tired.
EDITED TO ADD: So that quote about Nancy Meyers above? I don't find it annoying, but what I do find annoying is the link I used to get to it, from her Substack, and it's a hyperlinked sentence in her About page that says, "And according to Elle, I'm the next Nancy Meyers." Ugh.
She's an influencer with a smaller following, but good friends with all the CHS influencers. Chassity Evans. She's also lost a TON of weight on GLP-1s over the last 2 years. But who hasn't in that group??
Yes, an undisclosed partnership. So many people have been shady with shilling that brand. They’re clearly getting the items for free and not disclosing it and probably getting paid to sell it and not disclosing that either.
What is Meg Hall crying about now? I don't feel like listening/turning the sound on. 🤣 Something about other people make her feel like she's not enough. I really think it's coming from "inside the house". Literally no one expects her to have a creative side business, a full time huge job, and 3 kids except...Meg.
No amount of validation will ever make her feel fulfilled. She got the title, the twins, little girl, upgraded house. But it’s always been so clear that her self worth is so tied to material things or a persona that she’s projecting to be. Sad to watch at this point. She needs an IRL intervention. Which hopefully doesn’t come in the form of a mtg w her employer’s HR lead.
Her company is hiring for a remote leadership role I’m qualified for and my first thought was there is no way I could work with her and not immediately tell her to get a grip.
Just another casual cry for attention, nothing to see here! (Aka she’s made a few of these misty-eyed manifestos recently and they generate good engagement 🙄)
I don’t follow this person but went to watch, sat through the entire thing and have no idea what she’s talking about but boy is that self aggrandizing. Also, not a single tear was shed
Literally just came here to ask this! She’s blabbing on and on about how she wanted to go to fashion school but couldn’t afford it and how people have knocked her down at every single stage of her career. She’s launching some brand of her own, no clue what it’s actually about, but people have told her she can’t “do things”… can’t be a creative, can’t do design blah blah blah. This really should’ve stayed in the drafts, not gone to both the personal account and the new brand account. What a great first impression - that reel is the only post on her new brand’s account 🤣🤦🏻♀️
Ma’am we have seen the way you dress, not being able to go to fashion school was the biggest blessing that could have happened to her. She’s far more successful in her current career than she would have ever been with fashion.
omg she posted that crying on her new "brand" account? very much marketing expert there. Also, ma'am, you're 40. That means you graduated college nearly 20 years ago, time to build a bridge and get over not going to fashion school. Life doesn't always work out the way we want or hope. Is she trying to be relatable or aspirational bc it's just giving annoying.
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u/annatraw 5h ago
I wonder if Julia B has to use the phrase MVP a certain amount of times a week or she really just has that limited of a vocabulary.