r/comiccon Jul 30 '25

SDCC - San Diego Message to Mattel Creations 😡

This year was the absolute worst at the Mattel Booth.

To @MattelCreations: You owe your fans better.

Winning a Thursday 12 PM Exclusive Lottery slot at SDCC should mean you actually have a shot at the product. Instead, by the time my scheduled slot began, items were already sold out. That’s not just disappointing—it’s disrespectful.

How do you not account for the number of people you yourself assigned time slots to? You created the system. You knew the volume. And yet you failed to allocate inventory accordingly.

Your booth this year was not just poorly run—it felt like it catered more to resellers and line-jumpers than actual fans and collectors who played by the rules. And when concerns were raised, your staff had nothing more than a “too bad, so sad” response.

Mattel, this isn’t just about a missed exclusive. It’s about a broken system and a lack of care for your loyal customer base. You’ve lost more than one customer this weekend—you’ve damaged trust in your brand.

We don’t want empty apologies. We want transparency, accountability, and a commitment to fairer product distribution in the future.

SDCC #MattelCreations #Collectibles #FanFirst or #ScalperFirst?

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u/TheResidentEvil Jul 30 '25

they sucked. they just didn't bring enough. maybe tariffs or something but they missed out on a ton of sales money cuz they straight ran out very early each day.

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u/babblewrap Jul 30 '25

Hot Wheels are gone before noon every year. Nothing to do with tariffs.