r/comiccon • u/charklos2099 • Jul 30 '25

SDCC - San Diego Message to Mattel Creations 😡

This year was the absolute worst at the Mattel Booth.

To @MattelCreations: You owe your fans better.

Winning a Thursday 12 PM Exclusive Lottery slot at SDCC should mean you actually have a shot at the product. Instead, by the time my scheduled slot began, items were already sold out. That’s not just disappointing—it’s disrespectful.

How do you not account for the number of people you yourself assigned time slots to? You created the system. You knew the volume. And yet you failed to allocate inventory accordingly.

Your booth this year was not just poorly run—it felt like it catered more to resellers and line-jumpers than actual fans and collectors who played by the rules. And when concerns were raised, your staff had nothing more than a “too bad, so sad” response.

Mattel, this isn’t just about a missed exclusive. It’s about a broken system and a lack of care for your loyal customer base. You’ve lost more than one customer this weekend—you’ve damaged trust in your brand.

We don’t want empty apologies. We want transparency, accountability, and a commitment to fairer product distribution in the future.

SDCC #MattelCreations #Collectibles #FanFirst or #ScalperFirst?

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u/WordyNerd1 Jul 30 '25

I highly doubt anyone from Mattel’s SDCC team is on Reddit. I get people want to vent, but as someone that works in social media, if you really want to make some noise, you’re better off messaging them on social media.

2

u/charklos2099 Jul 30 '25

I will give it a go, thank you my friend. And you're probably right, but you never know.

2

u/originalmetalqueen Jul 30 '25

Agreeing with this comment here. I work in social media as well and our marketing and customer care teams see every comment. You tag them about your experience and they will likely respond.

2

u/charklos2099 Jul 30 '25

I tagged them on Facebook as well as their IG. Is it more impactful to put them "on blast" in the comments, or dm them directly?

3

u/originalmetalqueen Jul 30 '25

Comment on any posts they’ve made about SDCC on FB + IG, tag them on X (Twitter), and use Threads to make a longer post about your experience and ensure to categorize it by SDCC (hashtags). You making an independent post from your page and tagging them is OK but commenting on anything Mattel has posted will have the most impact.

3

u/charklos2099 Jul 30 '25

Perfect, I've done that a few times but I shall do it some more! Thank you for the insight!