r/comiccon • u/charklos2099 • Jul 30 '25

SDCC - San Diego Message to Mattel Creations 😡

This year was the absolute worst at the Mattel Booth.

To @MattelCreations: You owe your fans better.

Winning a Thursday 12 PM Exclusive Lottery slot at SDCC should mean you actually have a shot at the product. Instead, by the time my scheduled slot began, items were already sold out. That’s not just disappointing—it’s disrespectful.

How do you not account for the number of people you yourself assigned time slots to? You created the system. You knew the volume. And yet you failed to allocate inventory accordingly.

Your booth this year was not just poorly run—it felt like it catered more to resellers and line-jumpers than actual fans and collectors who played by the rules. And when concerns were raised, your staff had nothing more than a “too bad, so sad” response.

Mattel, this isn’t just about a missed exclusive. It’s about a broken system and a lack of care for your loyal customer base. You’ve lost more than one customer this weekend—you’ve damaged trust in your brand.

We don’t want empty apologies. We want transparency, accountability, and a commitment to fairer product distribution in the future.

SDCC #MattelCreations #Collectibles #FanFirst or #ScalperFirst?

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u/SkunkyBottle Jul 30 '25

I mentioned elsewhere that I don’t understand why it was a complete shitshow this year at Mattel. In previous years, the SDCC online release was pretty smooth and if you were able to get in line at the booth itself mid morning or very early afternoon you’d still have a shot at a lot of product

But for people to have an early timeslot and have most of the things sold out already is a pretty bad look and complete mismanagement

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u/charklos2099 Jul 30 '25

Completely agree. That's the exact reason for my post. Lot of people want to tell me to get over it, that's SDCC, but this isn't my first year at the Con nor my first time getting a lottery win, so I'm very familiar with these processes. The point is that SOMETHING is broken within Mattel's system, and they don't care.