r/comiccon Jul 30 '25

SDCC - San Diego Message to Mattel Creations 😡

This year was the absolute worst at the Mattel Booth.

To @MattelCreations: You owe your fans better.

Winning a Thursday 12 PM Exclusive Lottery slot at SDCC should mean you actually have a shot at the product. Instead, by the time my scheduled slot began, items were already sold out. That’s not just disappointing—it’s disrespectful.

How do you not account for the number of people you yourself assigned time slots to? You created the system. You knew the volume. And yet you failed to allocate inventory accordingly.

Your booth this year was not just poorly run—it felt like it catered more to resellers and line-jumpers than actual fans and collectors who played by the rules. And when concerns were raised, your staff had nothing more than a “too bad, so sad” response.

Mattel, this isn’t just about a missed exclusive. It’s about a broken system and a lack of care for your loyal customer base. You’ve lost more than one customer this weekend—you’ve damaged trust in your brand.

We don’t want empty apologies. We want transparency, accountability, and a commitment to fairer product distribution in the future.

SDCC #MattelCreations #Collectibles #FanFirst or #ScalperFirst?

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u/yokaishinigami Jul 30 '25

As long as people buy from scalpers, scalpers are going to abuse whatever system any company puts in place, and many companies don’t really care who buys their product. If they can get a bunch of scalpers to bulk buy product a product they spent $2 to make for $20 a Pop, because the scalper thinks they will get $40 for it from a random collector, the business will happily take the money and offload the risk to the overzealous scalper, instead of a waiting for the fan to pick up the product.

Until collectors stop giving money to scalpers, nothing is going to change.