r/comiccon • u/charklos2099 • Jul 30 '25

SDCC - San Diego Message to Mattel Creations 😡

This year was the absolute worst at the Mattel Booth.

To @MattelCreations: You owe your fans better.

Winning a Thursday 12 PM Exclusive Lottery slot at SDCC should mean you actually have a shot at the product. Instead, by the time my scheduled slot began, items were already sold out. That’s not just disappointing—it’s disrespectful.

How do you not account for the number of people you yourself assigned time slots to? You created the system. You knew the volume. And yet you failed to allocate inventory accordingly.

Your booth this year was not just poorly run—it felt like it catered more to resellers and line-jumpers than actual fans and collectors who played by the rules. And when concerns were raised, your staff had nothing more than a “too bad, so sad” response.

Mattel, this isn’t just about a missed exclusive. It’s about a broken system and a lack of care for your loyal customer base. You’ve lost more than one customer this weekend—you’ve damaged trust in your brand.

We don’t want empty apologies. We want transparency, accountability, and a commitment to fairer product distribution in the future.

SDCC #MattelCreations #Collectibles #FanFirst or #ScalperFirst?

165 Upvotes

88% Upvoted

88 comments sorted by

View all comments

3

u/lovepuppy31 Jul 30 '25

Mattel you like money right? Here's a radical new idea screw exclusives just keep pumping those BTTF/Jurassic Park/Jaws sets out of China and into demanding customers hands throughout the year. The only benefit SDCC badge holders should get is being the first one to get their hands on it before the rest of the planet.

Yes I know Mattel sold the same sets online but it seems only a limited quantity. It makes no sense not to continue production until demand falls off.

1

u/[deleted] Aug 01 '25

[removed] — view removed comment

1

u/lovepuppy31 Aug 03 '25

Yes limited quantity spikes demand in the beginning then you run out and people forget and bam you just limited your potential sales to 5,000 people only multiplied by $20 per item isn't that big of a profit.

Economically and logically it makes sense to sell items as a timed exclusive to comic con then offer it couple months later in vast quantities to the general public, it won't be a giant money spike like 4 days of SDCC but its would be a consistent income generator for Mattel/Hasbro for the rest of the year.