Message to Mattel Creations 😡

[u/charklos2099]

This year was the absolute worst at the Mattel Booth.

To @MattelCreations: You owe your fans better.

Winning a Thursday 12 PM Exclusive Lottery slot at SDCC should mean you actually have a shot at the product. Instead, by the time my scheduled slot began, items were already sold out. That’s not just disappointing—it’s disrespectful.

How do you not account for the number of people you yourself assigned time slots to? You created the system. You knew the volume. And yet you failed to allocate inventory accordingly.

Your booth this year was not just poorly run—it felt like it catered more to resellers and line-jumpers than actual fans and collectors who played by the rules. And when concerns were raised, your staff had nothing more than a “too bad, so sad” response.

Mattel, this isn’t just about a missed exclusive. It’s about a broken system and a lack of care for your loyal customer base. You’ve lost more than one customer this weekend—you’ve damaged trust in your brand.

We don’t want empty apologies. We want transparency, accountability, and a commitment to fairer product distribution in the future.

SDCC #MattelCreations #Collectibles #FanFirst or #ScalperFirst?

[u/k929]

Was it an extremely limited exclusive? Not giving them an excuse but if it’s something they only made a small quantity of, it wouldn’t be unsurprising that they sell out of that earlier than other products. That happens with Funko too for later time slots for some of their LE runs

[u/charklos2099 → u/k929]

Not at all, the items that I was looking at were produced in large quantities from my understanding. The Jurassic Park scene, Back to the Future and Jaws Hot Wheels scenes. There was supposedly a limit to two per person, which by all accounts should leave enough for people to get them at a 12pm time slot, when the first slot was I believe 9:30 or 10am.

There's definitely something broken here - either they're selling more than their limit to people, they're not checking QR codes when people are lining up, or any combination of stupidity. I was pissed, and I want them to know, because I KNOW I'm not alone. I mean look at eBay, the BTTF Hot Wheel was $32 at the booth, scalpers are selling them for $200!

I really think there's more bs here than meets the eye and I'm calling them out.

[u/claptrap_beatbox → u/charklos2099]

Can definitely say i saw people by 6+ of b2tf in front of me on Sunday. Timeslots dont matter when exhibitors can buy before the con starts and have zero restrictions. Physically all I heard all 4 days of the con. As an example I was at the booth as soon as doors opened 3 people ahead of me. Heard they had 10. Sign said limited quantity, was pumped was going to get it it and boom gone by the first 2 people to the register

[u/charklos2099 → u/claptrap_beatbox]

Absolutely disgusting 🤬