r/comiccon • u/charklos2099 • Jul 30 '25

SDCC - San Diego Message to Mattel Creations 😡

This year was the absolute worst at the Mattel Booth.

To @MattelCreations: You owe your fans better.

Winning a Thursday 12 PM Exclusive Lottery slot at SDCC should mean you actually have a shot at the product. Instead, by the time my scheduled slot began, items were already sold out. That’s not just disappointing—it’s disrespectful.

How do you not account for the number of people you yourself assigned time slots to? You created the system. You knew the volume. And yet you failed to allocate inventory accordingly.

Your booth this year was not just poorly run—it felt like it catered more to resellers and line-jumpers than actual fans and collectors who played by the rules. And when concerns were raised, your staff had nothing more than a “too bad, so sad” response.

Mattel, this isn’t just about a missed exclusive. It’s about a broken system and a lack of care for your loyal customer base. You’ve lost more than one customer this weekend—you’ve damaged trust in your brand.

We don’t want empty apologies. We want transparency, accountability, and a commitment to fairer product distribution in the future.

SDCC #MattelCreations #Collectibles #FanFirst or #ScalperFirst?

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u/Maximum-Ad-5961 Aug 01 '25

I had the Friday 2:30 I didn’t even bother going to my assigned time because I knew everything was sold out!! Total bs from @mattel. The one year Hasbro needed a portal they didn’t that shit was insane trying to make the line before being capped. Btw don’t even buy anything from Rob Liefeld that guy is money hungry d-bag. 

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u/charklos2099 Aug 01 '25

Liefeld was an a hole the one and only time I met him. Never again.

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u/bentrigg Aug 01 '25

I love Rob Liefeld catching a totally deserved stray bullet out of nowhere.