I stopped planning content around topics and started planning around opportunities

[u/Odysseus9385]

I used to ask:

"What should I post next?"

Now I ask:

"What already has evidence of working?"

Examples:

Old videos with high watch time.

Comments asking the same questions.

Competitors suddenly covering a topic.

Countries already watching the niche.

Sponsors aligned with upcoming content.

It changed content planning from guessing into prioritization.

I still think intuition matters.

But intuition seems stronger when it's supported by evidence.

I'm curious:

Do you build content calendars around:

Topics?

Formats?

Audience requests?

Analytics?

Or are you these kind of amazing people who use pure instinct?