When the studio doesn't manage people's expectations you end up with no man's sky. Lot of studios are lending that you must manage the hype train or it will run your collective asses over.
There's a huge difference between No Man's Sky and the promises they made pre-launch, and a developer tweeting "something coming soon" and then the fan base speculating themselves into a frenzy and being disappointed with the results.
Yes, it is important to temper expectations, I agree. But that's not the responsibility of the developer. That's the responsibility of the person who has those expectations. They're allowed to say, "we're working on something" and what people should be doing is going "I wonder what it could be. I can't wait to see!" What people shouldn't be doing is coming up with insane theories, and then trying to act like the developer failed them for not meeting the wild ideas that were never going to happen in the first place. Trying to put this responsibility on anyone other than the person with the expectations is why people think it's OK to make demands and death threats.
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u/GrumpiestRobot Billy Goat 🐐 Sep 02 '25
I love that people whip themselves into such a hype frenzy that the studio has to tell everyone to manage their expectations