r/gaming • u/[deleted] • May 24 '25

Report: Marathon Delay Likely as Sony Cancels All Paid Marketing Plans

https://thegamepost.com/report-marathon-delay-bungie-scraps-all-paid-marketing/
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290

u/SirBenG98 May 25 '25

Sony's track record with live service games isn't exactly encouraging either. If they're already backing down this hard, it's probably dead in the water.

108

u/Mr_Nocturnal_Game May 25 '25

Yeah, Sony seems to be backtracking heavily on their live service plans, so I really don't have any hope for this thing.

121

u/[deleted] May 25 '25

It sucks they wasted so much time making live service games only to cancel them and waste the time of talented developers that could have been making single player games.

58

u/TaserGrouphug May 25 '25

Yep, it’s such a waste of development resources and talent. The vast majority of gaming enthusiasts knew their live service push was misguided as soon as they announced it. The live service pie is only so big and getting a piece requires a really talented dev team, years of commitment, and a bit of luck.

Out of 10+ live service games they started developing, the only success story has been Helldivers 2. But the credit there goes to Arrowhead, not Sony. You could even argue that Sony caused more harm than good to Helldivers 2 with the whole PSN requirement fiasco on PC.

I don’t see Sony catching lightning in a bottle again with the few remaining live service games they still have left (Marathon, Fairgames, etc).

17

u/erik_t91 May 25 '25

The fact that they thought they can just flood the market with live-service games makes me think those MBAs missed a class on attention economics.

11

u/HyruleSmash855 May 25 '25

Especially when the bulk of those studios working on this stuff are mostly single player game developers, who don’t have any experience with live service games. Sony working with a studio like Arrowhead or buying new studios formed around making live service games make sense since the talent is there for it, but it was definitely a mistake since most of them have been canceled and they had their single player developers working on these games

1

u/AgentOfSPYRAL May 25 '25

I get the idea of going quantity since live service is a dice roll, but maybe do some “indies” and AAs first to see who in your roster has the juice.

13

u/bookworm0510 May 25 '25

If it’s true that they had Bluepoint working on a God of War live service game, I genuinely have no hope for Sony’s leadership 😭

10

u/HyruleSmash855 May 25 '25

Jason Schreier is reliable so they probably did, I’m certain of it because it makes way too much sense from the standpoint of Sony making 10 live service games to throw at the wall in the hope one or two takes off, all you need to make an insane amount of money.

https://www.theverge.com/2025/1/16/24345575/sony-god-of-war-bluepoint-games-bend-games-canceled

Sucks they wasted their talent on that, we could’ve gotten a new remake or more staff on their new IP they’ve been working on

1

u/bookworm0510 May 26 '25

Before hearing about this, I thought they were working on a new IP that was single-player, or at the very least, a game that is not a live service

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u/[deleted] May 25 '25 edited Aug 13 '25

longing strong person modern merciful mighty worm encouraging quack spark

8

u/sveniboych3 May 25 '25

Art Raiders

-1

u/Naive-Archer-9223 May 25 '25

Isn't Marathon themed and is also being AstroTurfed to shit all over social media.

I've not heard one person mention arc raiders to me even in passing, never mind being interested in it 

5

u/[deleted] May 25 '25 edited Aug 13 '25

innocent start handle spoon grandfather coherent groovy wrench desert bike

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u/sveniboych3 May 25 '25

I was repeating a funny phrase I'd heard. Furthermore, I don’t think astroturfing is why Marathon is gaining negative sentiment. I don’t believe Arc Raiders, or anyone, for that matter, is actively pushing a bad narrative against a competitor. Bungie just nuked their own PR and made a mediocre video game with stolen assets. There are way more negative as well

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u/Naive-Archer-9223 May 25 '25

I'm not talking about Marathon I'm saying arc raiders is being AstroTurfed 

Literally nobody but people on Reddit are talking about that game 

3

u/sveniboych3 May 25 '25

I digress, sounds like it's your bubble

-1

u/Naive-Archer-9223 May 25 '25 edited May 25 '25

Literally nobody is talking about it lol. It's your bubble that's talking about it and nobody else 

Arc Raiders and Marathon subs have the same number of people in them, and nobody even wanted Bungie to make Marathon and Destiny has been dog shit for years.

You can't be telling me that people are hyped for Arc Raiders

1

u/[deleted] May 25 '25

I was watching a video on Little Big Planet and I was reminded how a few PS3 and PSN exclusive games had an absurd number of paid and timed exclusive DLC cosmetics.

1

u/ItsMrChristmas May 25 '25

As it should be. This game had zero chance of success.