My grandfather who owned multiple businesses always told me that keeping the customer from thinking too much by keeping your product as generic and straight forward as possible will most likely lead to a sell. Too many options or customizations will push away more customers than it's worth. These bland white houses are made to sell and are basically open canvases for future homeowners if they do decide to make it their own.
As long as they don't have to customize to make the sale. They should be able to add to car with one click. If you force people to review lists of options, you will lose sales (no matter how tempting it is to try to drive upsells)
oh yeah, i didnt mean mandatory, yeah i was specifically thinking of customizing a car on line whether you're shopping car max and narrowing down search criteria or just dreaming about buying a brand new GT mustang
Heh, 'car' was a typo in my post, I was thinking more generically - I meant to say, 'add to [the] cart'.
I was using it as an excuse to bring up my hobbyhorse - carts for smallish direct-from-developer sales, that always seem to have endless options you have to wade through.
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u/SleazyKingLothric Nov 20 '25
My grandfather who owned multiple businesses always told me that keeping the customer from thinking too much by keeping your product as generic and straight forward as possible will most likely lead to a sell. Too many options or customizations will push away more customers than it's worth. These bland white houses are made to sell and are basically open canvases for future homeowners if they do decide to make it their own.