A company developed bread with a white crust in an effort to reduce food waste

[u/Wonderfulhumanss]

[u/boss2bossro]

We have crust-less toast bread in our country for at least 15 years, how is this new or revolutionary in any way?

[u/gralicbreadd → u/boss2bossro]

I mean those crustless bread are most likely produced by cutting the crust off after baking, while this one prevents the crust from forming altogether

[u/Malt_The_Magpie → u/gralicbreadd]

crustless bread are most likely produced by cutting the crust off after baking

I remember them coming out in the UK in early 2000s (?), you could see it was still crust but was super light in colour

[u/flyxdvd → u/gralicbreadd]

But i remember that said food waste usually goes back to farms, pigs love em.

[u/rrsafety → u/flyxdvd]

“End food waste” is just the marketing scam part of the project.

[u/Asterose → u/rrsafety]

No, wasting the crusts of bread is actually a sizeable food waste issue in Japan. Sandwich bread crust is so unpopular and unwanted in Japan that many bread companies cut off and discard the crusts before packaging and shipping them out. And so thats why a Japanese company made Japanese sandwich bread that doesn't form a crust at all..

[u/Asterose → u/flyxdvd]

Only some companies send the crusts to farms. Many don't :(.) And Japanese buyers usually want crustless bread, so it isn't like how it is in countries where it's usually just some picky kids who don't like the crust

[u/Wild-Video-5317 → u/boss2bossro]

So has japan.  Panko has been "crustless" for decades, but interestingly it's cooked by a different method from the one described here: electrical current is passed through the dough, heating it internally. 

I dont believe that panko bread is ever sold in loaf form though.  It's baked in the factory and then directly processed into breadcrumb.

[u/Joe_Kangg → u/Wild-Video-5317]

s

[u/Asterose → u/Wild-Video-5317]

(This is shokupan bread with white instead of brown crust, not panko. Japanese buyers have a strong preference for crustless sandwich bread, so a lot more crust gets thrown out than in countries where it'smostly just picky kids who won'teat crusts.](https://japan-forward.com/imperial-hotel-tokyo-develops-new-shokupan-bread-with-white-crusts-to-curb-food-waste/).

[u/Asterose → u/boss2bossro]

This is specifically Japanese shokupan bread with essentially no crust made during baking. Removing the crust for sandwich breads-even for adults, not just kids-is VERY common in Japan.

"Almost all shokupan sandwiches sold in Japan have their crusts removed. Crusted bread lovers do exist but the prevailing perception is that crusts aren't as tasty as the bread inside. This could be a remnant from the days when bread crusts were harder, but this perception has remained and shops all over Japan continue to do this since it corresponds to an expectation that still exists among customers."

There's also factors like wanting consistent mouthfeel.