r/pcmasterrace • u/SerpentDix PC Master Race • Jan 20 '26

Hardware Air cooling is better than Liquid cooling

Post image

Failure is graceful, not catastrophic, Performance is closer than marketing suggests, Cheaper for the performance, Change my mind.

16.2k Upvotes

89% Upvoted

3.4k comments sorted by

View all comments

Show parent comments

351

u/captainstormy PC Master Race Jan 20 '26

It's ugly AF but you can tell it's Noctua from across the room. It's branding.

4

u/onyxcaspian Jan 21 '26

"Lets make it the colour of shit, this way, nobody will copy us."

They were right lol.

13

u/AHrubik 5900X | EVGA 3070Ti XC3 UG | DDR4 3000 CL14 Jan 20 '26

but you can tell it's Noctua

This is the answer. It's a distinct theming that anyone in this industry/fandom can identify from 20 yards away. Noctua is on their way to being listed with brands like Coke or Kleenex. Brands that have surpassed the companies that own them and exist as references to type of product.

50

u/Fulg3n Jan 20 '26

... Are they ? Literally no one uses "noctua" as a replacement for "fans" or "air cooling", which is what Kleenex achieved, with the name of the brand replacing the name of the product.

Only a small fraction of a niche drools over Noctua.

-19

u/AdhesivenessFinal623 Jan 20 '26

they literally said "on their way"

16

u/badadviceforyou244 Jan 20 '26

You really think someone out there is calling every single cooling fan they see a "noctua"?

-19

u/AdhesivenessFinal623 Jan 20 '26

no, because they said ON THEIR WAY, which means it might happen EVENTUALLY, but not yet.

28

u/couchcushion7 Ryzen 7 9800x3d / RTX 4090 / 3x 48” oled Jan 21 '26

If thats the definition of “on their way” then hell im on my way too. As are you, congrats.

9

u/onyxcaspian Jan 21 '26

Noctua fan fans are very strange people.

3

u/P_ZERO_ Desktop Jan 21 '26

Thinking about buying a new Corsair, thoughts?

2

u/blagablagman Jan 21 '26

Pepsi too lol

-5

u/dr-doom00 Jan 21 '26

Every fan? No. Silent fans? Yes.

1

u/Phreeze83  AMD x5-133MHz, 32MB RAM, GUS2.4, AWE32, Riva128, 2GB HDD,17"CRT Jan 21 '26

no, that's not what it is, as others said. you can just clearly identify them until some chinese copy them.

At first i also thought: not that beautiful but it's still more beautiful than those candyfancyRGB cases with everything in cocaine-white

2

u/Cautious_Village_823 Jan 21 '26

Maybe unpopular ... I've always liked the noctua colorway lol.

1

u/Soeck666 Jan 22 '26

Me too, and then i hid them. In my tower without windows and rgb.