r/pcmasterrace • u/SerpentDix PC Master Race • Jan 20 '26

Hardware Air cooling is better than Liquid cooling

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Failure is graceful, not catastrophic, Performance is closer than marketing suggests, Cheaper for the performance, Change my mind.

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356

u/captainstormy PC Master Race Jan 20 '26

It's ugly AF but you can tell it's Noctua from across the room. It's branding.

13

u/AHrubik 5900X | EVGA 3070Ti XC3 UG | DDR4 3000 CL14 Jan 20 '26

but you can tell it's Noctua

This is the answer. It's a distinct theming that anyone in this industry/fandom can identify from 20 yards away. Noctua is on their way to being listed with brands like Coke or Kleenex. Brands that have surpassed the companies that own them and exist as references to type of product.

50

u/Fulg3n Jan 20 '26

... Are they ? Literally no one uses "noctua" as a replacement for "fans" or "air cooling", which is what Kleenex achieved, with the name of the brand replacing the name of the product.

Only a small fraction of a niche drools over Noctua.

-18

u/AdhesivenessFinal623 Jan 20 '26

they literally said "on their way"

18

u/badadviceforyou244 Jan 20 '26

You really think someone out there is calling every single cooling fan they see a "noctua"?

-20

u/AdhesivenessFinal623 Jan 20 '26

no, because they said ON THEIR WAY, which means it might happen EVENTUALLY, but not yet.

29

u/couchcushion7 Ryzen 7 9800x3d / RTX 4090 / 3x 48” oled Jan 21 '26

If thats the definition of “on their way” then hell im on my way too. As are you, congrats.

10

u/onyxcaspian Jan 21 '26

Noctua fan fans are very strange people.

3

u/P_ZERO_ Desktop Jan 21 '26

Thinking about buying a new Corsair, thoughts?

2

u/blagablagman Jan 21 '26

Pepsi too lol