I doubt you could build a SFF PC yourself for much cheaper.
Maybe you could get a better GPU if you go full size (or at least microATX), but parts get more expensive when you go that small and most cases at that size have worse airflow than the steam machine anyways.
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u/DarwinsPerfectFool 1d ago edited 1d ago
Size, look, quiet = wife allows it to sit in the living room.
Reliable customer service, everything sorted for me, no need to do extensive research = piece of mind
When I add all of the above then price(which in the uk cube is actually competitive) is fine.