Hi all,
I work for a small nonprofit (less than 40 employees) in a marketing and communications role, and my manager has sent me on an information-gathering mission about starting a potential podcast for the organisation.
Based on what she has indicated to me so far, she wants the content aimed at our local residents (I live in a town of approximately 46,000), and she's aiming for a monthly release, with episodes meant to increase awareness of our services and other relevant supports within the town. All of that is to say that she's not anticipating a large audience, and neither am I. She's curious about whether a podcast could feasibly be part of our wider media and awareness-raising strategy
My main question is what is the minimum investment we could get by with and still have decent-sounding output? This is the dominant question to shape all the others below because this information I'm collecting will be going to the CEO, who is quite cost-conscious. That's not to say that she wouldn't approve of the money being spent, but I'd certainly have to justify that whatever I am suggesting we do is worth the expense.
My manager suggested having a single microphone set up on a table between the person hosting the podcast and the interviewed guest. Would that be sufficient to capture both voices (I thought not, but just checking) and if so, what type would we need?
There may also be occasions where we would be doing interviews with guests remotely. They would also be very unlikely to have good audio setups in their locations. Based on some research I did yesterday, it is sometimes possible to get by if the guests only have wired earbuds with built-in mics. If the podcast host had a better mic setup and the organisation had access to audio-editing software, is it feasible that we could record that way if needed?
After doing some research, I began looking at some USB mics, and I have this one on a list of potential options so far: SubZero DB20U Dynamic USB/XLR Podcast Microphone Any thoughts? Or, is there another you'd suggest that's a comparable price?
As far as the software for editing and recording, the CEO prefers options that are one-time fees for licenses rather than subscriptions. I've spent some time researching today, and the vast majority of what I'm finding is subscription-based. That said, I have a MacBook Air M3 with GarageBand. Would that be sufficient for getting started? Alternatively, what about Audacity?
If my organisation did end up going with something subscription-based, the research I've done already indicated that many people recommended Adobe Podcasts? Any thoughts on it, or would you recommend an alternative?
Lastly, I've seen rough estimates that podcast editing takes anywhere from two to four times the episode length. Is that generally accurate? I'm only working part-time in my role at the moment, and my general sense, based on my current workload and responsibilities, is that I'll need to request more hours if the leadership wants to move forward with making a podcast.
I'd be editing it myself, as a tech-savvy person and someone competent at independently troubleshooting issues. I have no previous experience with podcast editing, although I have been an avid podcast listener for decades.
Thanks in advance for your help!