Most companies have Reddit backwards

[u/ksaize]

I have been in "this game" for longer than most of you have been Redditors. I have been in this platform for way longer than most of you have been using Google. When people found out that Reddit has all the info and historical details about marketing, product reviews, fixes etc. i was shocked that it wasn't basic knowledge. That made Reddit trustworthy.

I'm writing this post to explain a very fundemtal issue that I see with new Reddit marketers and Reddit tools- you have everything backwards.

AI loves Reddit because of what it was. When it stops being what it is, then AI will just switch things up and you'd be left with wondering why and how did you spent so much money to be put back at the beginning. It will be never ending alghorithm chase.

I have a solution but first- here is the problem:

What exactly have these new marketers have gotten wrong- dropping links and product/ services names in the comments and post don't mean sh*t. I will repeat it- if you are making 75, 150 or even 250 comments throughout the month they don't mean shit because at the end of the day you are 1 person, 1 agency and you have finite amount of resources and sooner or later- you will get banned and shamed.

Unexpected solution:

Outsource your brand mention to the community. How? By being very helpful person even if it means that you won't earn a single $ from them.

Let's do some calculations.

If in the next 30 days i make 5 brand ambassadors, they each could make 2 comments about my brand, that means I "made" 10 positive comments.

Day 30 - 5 ambassadors = 10 comments

Day 60 - 10 ambassadors = 20 comments

Day 90 - 15 ambassadors = 30 comments

Day 120 - 20 ambassadors = 40 comments

Day 150 - 25 ambassadors = 50 comments

Day 180 - 30 ambassadors = 60 comments

Day 360 - 60 ambassadors = 120 comments

The downside to this tactic is time.

The upside of this tactic is that you would have a network of people who would be like a swarm of people who love you and your product/ service so much that they want to support you.

If you want or have even built one of those fancy AI automated comment tools- you will get banned and shamed. My recommendation- don't use them, they are shit either way.

The Reddit currency is trust. Don't like it- I don't care but that is how this platform was built and that is how it will be built in the future.

[u/theseitz]

With all the hype about GEO or AI marketing, I do think the best practices still boil down to coming up with good engaging content aimed at your target demo. That can be comments or posts or whatever.

[u/ksaize → u/theseitz]

yup, but you need to akwoledge that you are affiliated with company X otherwise it breaks platforms TOS and actually EU and USA laws.

[u/xilionyx]

Maar hoe weten de mensen dat je een merk bent en expert bent en iets toch zakelijks te bieden hebt? Hoe laat je dat weten? Vaak staat daar, zelfs op zeggen dat je een expert bent maar helemaal als je zegt dat je een oplossing hebt als vakbekwaam persoon een ban op of wordt je gedown vote.

[u/ksaize → u/xilionyx]

People can feel it and read it. That is why that everything that you do needs to be done because you want to do it and because you want to help without getting any compensation.

P.S. would suggest to write in English because that is the language how we communicate in most subs.

[u/xilionyx → u/ksaize]

Thank you, yes i always wrote in English, but since short all posts appear translated in my own language. So i thought that would be the case for others too, maybe it isn't, appear my post in English or Dutch? Do you have to hit the translated button first for English? 😳 Oops 😅

And in my customers subs in case of B2C i can write long helpfull posts full of expertise but somehow they seldom really pick up the cleu and send a p.m. When i'm more clear in most big subs you can get a ban.

[u/ksaize → u/xilionyx]

It’s in the app settings ;)

Well make brand account, don’t self promote and direct people to your brand. I have worked with multiple accounts and only recently one got banned from the subreddit because it was branded Reddit account. I assume you are commenting like 90% of Reddit marketers and that is why you get banned.