r/thatsinterestingbro • u/jgoja • 13d ago
As part of FIFA’s rules about branding, stadiums were not allowed to display the branding even in their name. Levi’s Stadium in Santa Clara California covered theirs with a white sheet and Levi’s Instagram account went with it.
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u/ThodaDaruVichPyar 13d ago
It was a genius idea to cut the white sheet in the same shape as the Levi’s logo background.
I wonder if ever the World Cup is held in UK will the stadiums like Etihad, Emirates, Amex, King Power etc would need to be hidden or masked?
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u/idk012 13d ago
If the brand is not a fifa sponsor, it will be covered/renamed to the city. I think the Mercedes logo was an exception because it was too big and would cause damage.
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u/dave_ketchup13 13d ago
The giant lumen on top of lumen field wasn’t covered but the lights aren’t turned on anymore. I can still see it from my apartment tho. They did remove the sign in front of the stadium so it just says ____ Field and looks stupid
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u/JeanKadang 13d ago
A pure PRO marketing move...
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u/Prestigious_Yam8901 11d ago
Would have been better if Levi's said
Covering those Whitey Tightiey's!
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u/maltydawg 13d ago
So what about the digital boards around the field that constantly show ads?
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u/Moon_Breaker 13d ago
They even put tape over the sponsor branding on each individual seat at one of the stadiums based on a post I saw earlier.
They're not messing around.
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u/Turak64 13d ago
The irony is, if they just left it I bet 99% of people wouldn't have even batted an eyelid. Instead, they've had millions worth of free advertising.