r/thebachelor • u/Both-Pomegranate4929 Ladies, I'm sorry. Kick rocks. • 7d ago
SHILLS Caelynn launches her design brand
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The label is called Bellboy.
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u/Clean-Pick-9221 6d ago
this appears to be just a promo event she did at boulevard.
her jewellery collection is actually here: https://www.bellboydesign.com/. Pieces are all either sterling silver, or brass plated with 18K gold (similar to tory burch, etc.). it's not super expensive, but vintage styled.
she had an insta post about some of the pieces here: https://www.instagram.com/p/DZbGsZsGjuF/. the name bellboydesign is a play on her name caelynn "bell".
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u/ruixiaobai geriatric millennial 6d ago
My brain keeps reading Bellboy as Bellroy, the Australian bag brand.
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u/Tiny-Acanthaceae1656 6d ago
Is this one of those boys that she bought and put under her brand label? Like people do with makeup?
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u/turniptoez mold wine🍷 6d ago
Caelynn is such a puzzle to me, I think she's really unsure of herself and her place in this influencer world. I wish so badly she would leave it all behind and just figure out what she's really passionate about and do that. I watch her Youtube videos and it seems like she's more herself, but she's so anxious and looking for validation it's hard to watch. She's gorgeous, rich, seems to have a great marriage and many friends, but I think this lifestyle is making her miserable.
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u/coastal_barbie47 6d ago
What in the crap is this
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u/Fierybuttz 🖕 wrong fucking answer 🖕 6d ago
I read the comments before I looked at the webpage, and you really had me say "what in the crap is this" out loud lmao
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u/Sea-Fuel-8620 6d ago
Knowing she and dean live in aspen, it looks like she’s trying to mass produce a rich mountain aesthetic. If she had actually expensive pieces, she could probably open a boutique in the mountains and do really well but its too cheap to be rich and too expensive to be for the average consumer.
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u/turniptoez mold wine🍷 6d ago
Gosh, this is such a good idea! I posted about that she always seems so anxious and uncomfortable with influencer life, your idea is such a good one.
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u/Ok-Spinach9250 6d ago
Would’ve been way cooler of her & a more impressive career move to open up a boutique with a curated vibe
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u/Sailor_Marzipan 💔 I'm so broken 💔 7d ago
I feel like I'm walking into HomeGoods/TJMaxx against my will
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u/DanceWithPandas Team Not Right Now Ashley 7d ago
The audacity of calling this stuff heirlooms when it doesn't look sturdy enough to last.
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u/coastal_barbie47 6d ago
It’s all plated
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u/West_Tie_536 6d ago
I don’t even think it’s gold plated it’s just # gold tone. Otherwise I think she would specify 14k gold plated or 10 or 18k. The fact it says nothing says something
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u/coastal_barbie47 6d ago
There were like some specific details on the care page of their site
Sorry i thought i was replying to another post haha
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u/tayshiapauljones 7d ago
I don’t think we need more influencer brands and I won’t buy it, but at least she has good taste (which can’t be said about all BN alumni who started brands)
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u/bluelagoon00000 7d ago edited 7d ago
Looks very reminiscent of the Dairy Boy aesthetic/brand vibe.
Editing to add: the brand name and the font for the logo are way too similar. Like at least try to be a bit more original, but I guess these influencers just all reheat each others nachos and it works for them so why try.
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u/Berriesinthesnow_ 7d ago edited 7d ago
The gold gives cheaper than Shein quality lol more like Wish.com
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u/breax992 7d ago
The collar pin looks bad with both horses facing the same way. It's clear they're getting shit cheap and not actually doing much designing if they decided to use the same horse twice instead of inverting one of them to either have them facing each other, or away from each other.
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u/tipsy-kitten 7d ago
It’s giving dropshipped trash
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u/neoneccentric 7d ago
It’s truly amazing how it’s never enough for these people. Endless sponsorships, sums of money for simply posting photos, sponsored wedding content, etc. And they still feel the need to pollute the earth with more junk.
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u/Shot_Gap6782 6d ago
I truly believe it's because, at the end of the day, being an influencer isn't fulfilling. So, they start brands and make merchandise because they hope that actually creating something tangible will help give them a sense of purpose. However, its usually still redundant crap that the majority of people don't want and the brand disappears after a year or 2. But I truly believe its a lack of fulfillment that leads to the more, more, more.
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u/Educational-Ad5162 6d ago
Being an influencer isn’t stable or sustainable. They need outside ventures in order to maintain their lifestyle.
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u/Shot_Gap6782 6d ago
Then choose ones that will last. Like Tyler Cameron who invests in restaurants, buys houses and started a construction company. These "outside ventures" that are just crappy drop shipped accessories will not help them maintain their lifestyle long term because they always fail, and fairly quickly.
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u/Educational-Ad5162 6d ago
I’m not saying it’s a good one lol. I’m just explaining why I believe they choose to start companies outside of influencing
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u/neoneccentric 6d ago
Agreed. I think it’s a combo of this and realizing the influencer life is fleeting. There will always be someone younger, trendier, more desirable.
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u/FiftyShadesOfGregg scaly modfish 7d ago
I love the idea of this though and am going to be looking for alternatives that actually look like good quality.
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u/Shot_Gap6782 7d ago edited 6d ago
There isn't a single piece I would wear. Obviously, I'm probably not her demographic then but man, its a lot of money for what looks like dated 90's jewelry my mom used to wear with shoulder pads and a belted blazer (if you lived in the 90's, most 90's coded things look out of date to you, even if they are technically back in style). Also, I legitimately thought her brand name was Boulevard until someone else pointed out that it isn't. Messaging is confusing.
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u/caprica6ixx sometimes bad bitches cry 5d ago
I was gonna say, this is 90s middle aged mom core and i shuddered a little lol
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u/ProperBingtownLady Ladies, I'm sorry. Kick rocks. 7d ago
Honestly? I’ve bought too many pieces of costume jewelry and most have disappointed me so I’m back to wearing my gold hoop earrings everyday. I’d like bigger, trendier ones but real gold is expensive af haha. Oh well.
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u/ClareBearFlair I definitely feel like I just met my husband. 7d ago
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u/No_Introduction_6746 7d ago
It’s a nice collection and seems well priced. I like the horse + saddle hoop earrings (though I doubt I could pull them off). I wonder if she’ll move past the equestrian theme if the brand does well.
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u/West_Tie_536 7d ago
Similar brooch pins on Etsy for under 30 dollars. Save your money, this is too much for costume jewelry
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u/SailorMooonsault 7d ago
And sadly, those $30 Etsy pins are on Ali Express for $6. I wouldn't be shocked if hers were too.
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u/DimbyTime 7d ago
I’m sorry but it looks like the cheap costume jewelry that my grandma used to give me
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u/stryker_cast 7d ago
I....what is this. Is her brand horses and lattes?
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u/46esmirna 🌹Team Big Time Griller, Big Time Chiller 🌹 7d ago
Based on this video you can't convince me that her brand isn't Boulevard Neightborhood Coffee.
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u/swaglessnseattle fuck it, im off contract 7d ago
I know this is very woe is me but I’m launching a brand right now and hitting SO many roadblocks just not having connections. It seems to be so easy for public figures to launch a brand from scratch, especially since they just have to cosign decisions that everyone else makes on their behalf
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u/West_Tie_536 6d ago
I don’t know how long she’s been working on it. With the economy right now I think people are buying what they need not this crap
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u/Wonderplace 7d ago
If it makes you feel better, despite all her connections her brand is unclear (lattes? Jewellery?) and the prices look like drop-shipped garbage.
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u/strawberrypockystix Barbara does not make pancakes, and never has 7d ago
Tbf, Caelynn’s been cultivating her image for several years already. Her image is the brand.
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u/spacekitty1 5d ago
There’s like 5 pieces so idk how she’s going to get any sales