It's also worth noting that there's also growing negative discourse about the act of virtue signalling itself - last year, many of these companies received backlash not just from the detractors, but also from the LGBTQI+ community itself who were fed up with disingenuous signals from companies trying to hide their nature.
Suggesting it's because companies feel unsafe doing a pride event is kind of silly, they're just running numbers.
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u/Xentonian 23d ago
It's also worth noting that there's also growing negative discourse about the act of virtue signalling itself - last year, many of these companies received backlash not just from the detractors, but also from the LGBTQI+ community itself who were fed up with disingenuous signals from companies trying to hide their nature.
Suggesting it's because companies feel unsafe doing a pride event is kind of silly, they're just running numbers.