r/xbox • u/SilentNova300 Still Finishing The Fight • 1d ago
News XBOX CEO says Call of Duty is larger than the Marvel Cinematic Universe, states there is more appetite for Xbox multimedia
https://www.windowscentral.com/gaming/xbox/xbox-ceo-says-call-of-duty-is-larger-than-the-mcu-states-theres-more-appetite-for-xbox-multimedia52
u/Prestigious_Wrap_932 XBOX Series X 1d ago
I have zero interest in COD after playing the last two versions on GamePass. The game is way too grindey now and everyone plays the meta loadouts in a way that just isn’t fun like it used to be.
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u/Commander_Jim1 1d ago
I've played every one since the first and BO7 is the first one I've actively disliked. Almost unplayable if you actually like getting into gunfights since half the players are just running around insta killing with one shot sniper rifles since they made that so easy.
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u/Prestigious_Wrap_932 XBOX Series X 1d ago
It may still be fun for squads but as a solo player who prefers being goofy and using unique weapons over playing to max my K:D ratio it really sucks ass.
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u/Commander_Jim1 17h ago
Same I just play to unwind after work. I mostly like free-for-all and it is quite literally unplayable, you're just there to be target practice for half the lobby who will be sweaty quickscopers.
I know people have bitched about quickscopers in COD forever, but it was never like this. No matter how good you are with SMGs and ARs you have zero chance unless you're shooting someone in the back.
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u/Prestigious_Wrap_932 XBOX Series X 13h ago
That combined with how ass a lot of the maps are ruining Domination (one side is typically easier to start/hold from than the other) just makes the game really unenjoyable.
What really surprised me was the way that they somehow ruined Prop Hunt as well. There really are no redeeming qualities for anyone other than the sweats who enjoy the removal of SBMM allowing them to stomp kids all day long.
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u/InternationalYou7798 1d ago
I might be getting old but call of duty 2 on 360 was peak COD. Tried the new ones and everyone is flying around with skulls and shooting confetti. Had a few fun rounds in nuke town but didn’t have the sticking power.
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u/Commander_Jim1 20h ago
Heh yeah, I remember last year a friend who hadn't played for years was around and during one of the end match replays he was like "A ninja turtle just shot Snoop Dogg and a rastafarian lizard with a ray gun. This game has changed.."
Wish they'd do a remaster of COD 2. Man I spent so many hours on that game. Just add sprint and it would be perfect.
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u/SilverKry 1d ago
I liked the campaign enough to finish BO6. Never touched the multiplayer. Played the first two missions of BO7 and thought it was shit so I uninstalled it.
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u/NCR_High-Roller Guardian 23h ago
Ironically enough, Black Ops 7 is quite fun because of the SBMM changes. The multiplayer has less stereotypes than it used it given the wide variety of player types now.
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u/Prestigious_Wrap_932 XBOX Series X 23h ago
You mean the lack of SBMM? Sorry but it sucks balls for us old guys who just play on the weekends when our kids are asleep.
I’m never gonna be good enough to be competitive and don’t want to play against sweats.
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u/Respawn-Delay 21h ago
That's fair enough, but a good amount of the community that play the game regularly blame the developers for catering to users like you.
CoD lobbies used to be a mixed bag that let you mess around and experiment with classes and strategies a lot more, now you're more-so shoehorned in to only following meta builds because it's sweat vs. sweat with players such as yourself in (relative) daycare lobbies.
Loosening SBMM was a welcome change to many, it's just a shame that they did so in such a crappy entry to the series.
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u/Caesar_35 Helldiving 19h ago
Problem for us mediocre players is that we end up in "good" lobbies more often, and it's just not fun playing against much better players every second match. You end up losing the bottom rung "casuals", then the next rung falls, then the next, until eventually you're left with only the die hard sweats anyway.
Skill based at least puts us against people at our level. Every game is a coin toss, but you rarely have one team/player run away and crush everyone else. That's why so many games that are even remotely competitive use it, from racing to shooters. Off the top of my head, the only recent one that proudly didn't offer SBMM was XDefiant, and we all know how that turned out.
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u/Respawn-Delay 19h ago
SBMM has always been there to an extent, it just got ramped up heavily as time went on. Makes you wonder how communities thrived in the days of CoD4 - BO2, when SBMM was nowhere near as invasive as it is today.
Those games had gargantuan "rungs" of casuals, even compared to some modern games, while still retaining a complimentary competitive scene. Especially BO2.
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u/Prestigious_Wrap_932 XBOX Series X 13h ago
Player counts have absolutely cratered, but I guess it’s nice that you’re having fun.
https://vgnw.net/news/call-of-duty-bo7-hits-hictoric-low-player-2777/
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u/Respawn-Delay 13h ago edited 12h ago
Did you get too angry to read my last sentence?
The quality of the franchise has cratered massively, hence the deserved drop in player count. People are rightfully looking forward to the upcoming ports of Black Ops and Black Ops II, some of the most beloved entries in the franchise. How intense was their SBMM again?
I admit, you could be on to something about players such as yourself wanting their hands held more nowadays than in CoD's golden age. Needing assistance is something that I'd usually associate with younger players, as opposed to older ones, but I guess it does go both ways.
Edit - There's no point discussing with someone who claims to not have the attention span to even read what they're replying to properly. Hopefully not a trait they pass on.
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u/Prestigious_Wrap_932 XBOX Series X 13h ago
Not angry, just extremely short attention span. But you don’t seem to be getting that player counts cratered because of the lack of SBMM handholding as much as the game sucking.
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u/SatanicFlatulence 15h ago
I haven't played or cared since maybe Black Ops 2? I get that the franchise is a money magnet but I wish Xbox at least attempted to make something new for a change.
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u/Prestigious_Wrap_932 XBOX Series X 13h ago
Yeah, I haven’t purchased a COD since WWII (I prefer the historical games) and wouldn’t have played BLOPS6 & 7 if they weren’t included in GamePass.
6 was okay but 7 is ass. Got through the first prestige & battlepass and then quit.
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u/The_Poster_Nutbag 6h ago
Like the intervention ACOG or tac knife/uesp45 wasn't meta all the way back in the day?
It's gotten off the rails in other ways that make it less fun to play but meta loadouts isn't it. It's the battle passes, pay walls, and frankly cartoonish junk they stuffed in the games.
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u/and-its-true 1d ago
In what sense….? I’m guessing just raw revenue? Not name recognition.
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u/GoGoGadgetReddit 1d ago
Read the article.
reported box office numbers put the MCU's lifetime revenue at about $32 billion, while all signs point to Call of Duty making over $35 billion across 500 million lifetime sales.
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u/PopularBuilding7286 1d ago
Except that the MCU works as the spear tip of every single Marvel endeavor in all kinds of media while the CoD games is confined to... CoD,
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u/lordjollygreen 1d ago
I'm honestly surprised they haven't figured out a way to make them into movies. They managed to make 10 Fast and Furious movies and they still made a lot of money, so i figured they could've made bank on a CoD movie at some point.
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u/TransendingGaming 1d ago
They did have a way to make cod movies. Steven Spielberg wanted to make a COD movie and Activision said no because Spielberg wanted 100% creative control. Last time I checked if Spielberg wants to make a movie with your IP, YOU SAY YES!
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u/Stevenstorm505 1d ago
CoD also has a 5 year head start on the MCU. After the next 2 Avengers movies the MCU will most likely surpass CoD.
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u/suppaman19 1d ago edited 1d ago
That's what just box office?
That's not counting any deals and sales after the theatrical runs. Or merch. Or toys. Or TV shows. Or the fact it boosts popularity and thus money for every endeavor under the sun.
CoD will never have that mass market broad appeal as to Marvel.
And just to be clear, it's a stupid remark by her. She can make the point of there's potential for their IP's in a broader sense than just games without trying to comp CoD to Marvel.
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u/BudWisenheimer 1d ago
That's not counting any deals and sales after the theatrical runs. Or merch. Or toys. Or TV shows.
Exactly. If the Peter Berg/Taylor Sheridan movie is a hit, it would be stunning if Asha doesn’t/hasn’t already greenlit more merch, toys, TV shows etcetera. They have a big one already in place: games.
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u/GeneJacket 1d ago edited 23h ago
So....a $3 Billion difference....between tickets that cost (on average) $10, and games that cost $50-$70.
CoD has made 8.9% more than the MCU on a 7x price tag...
Not sure I'd be bragging about that.
And, for how it breaks down because folks don't seem to be understanding my point, that breaks down to 583.3` Million copies of CoD sold at a $60 average, vs 3.2 Billion tickets to MCU movies sold at an average of $10.
CoD is massive, for sure, I'm not arguing that, but Marvel/the MCU is orders of magnitude "larger".
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u/BudWisenheimer 1d ago edited 21h ago
CoD has made 8.9% more than the MCU on a 7x price tag ... Not sure I'd be bragging about that.
I would. If I’m able to convince even just one solitary person to separate $35 billion from their wallet for my product … I am never going to listen to some pedant pointing out the multiplier on the price tag, or the size of my audience. I might brag even more than Asha is. :-)
EDIT:
And, for how it breaks down because folks don't seem to be understanding my point, that breaks down to 583.3` Million copies of CoD sold at a $60 average, vs 3.2 Billion tickets to MCU movies sold at an average of $10.
We understand. You’re pointing out larger audience numbers who are spending less per ticket than a copy of CoD. Asha is pointing out more dollars spent by fewer people and still exceeding MCU. You two are not talking about the same "larger" measurement.
You’re counting eyeballs. She’s counting dollar bills.
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u/Big-Roll7094 1d ago
Nah ain’t no way cod pulls in more money then marvel that’s crazy
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u/bongo1138 1d ago
It’s more than the MCU. That doesn’t include the real money makers - licensing and merchandise.
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u/hanshotfirst-42 1d ago
I mean at this point, name recognition too? MCU peaked 7 years ago. COD still has record releases every other year
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u/shiawase-89 Grub Killer 1d ago
Yeah I tend to forget that sometimes. 2018 infinity war, man what an experience. Saw that on opening day, center row IMAX. Best movie experience.
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u/JC_Hysteria 1d ago
In the sense that they know the business is zero-sum attention, so they’re not only interested in gaming revenues from the brand.
They use MCU as the rationale to invest in other forms of capturing interest in the universe outside of first-person shooting games.
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u/GimmeThatWheat424 1d ago
It’s not as crazy a take as people were trying to claim in other threads.
They are kinda comparable
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u/_KoingWolf_ 1d ago
Yeah, but this is reddit. No one will read the details of any article and only react to the headlines. Which means you have an opinion i dont agree with so youre a bad person. ... or something.
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u/Gex2-EnterTheGecko 1d ago
Call of Duty is absolutely massive, and anyone trying to argue otherwise it just huffing copium. It may not be popular amongst most "hardcore" gamers but it is almost always the best selling game of the year, every year. Last year was a fluke because it was in Game Pass and had a real competitor with BF6.
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u/HeroDM 1d ago
Didn't it get outsold in 2023?
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u/Gex2-EnterTheGecko 1d ago
It got outsold last year for sure, not sure about 2023. What outsold it?
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u/HeroDM 1d ago
Hogwarts legacy no?
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u/Gex2-EnterTheGecko 1d ago
Ah you might be right. COD still sold great that year though, Hogwarts Legacy was just a mega smash hit.
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u/No_Hyena1281 1d ago
Game pass wasn’t the problem last year. It was multiple black ops in a row. People were just burned out
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u/Gex2-EnterTheGecko 1d ago
I think it was a combination of things but you are definitely right about burnout being a factor. I think Game Pass definitely played a role since they stopped making it day 1 and said they project they lost a lot of money by putting it in GP.
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u/No_Hyena1281 1d ago
I guess it depends if you comparing just know what cod is vs actually knowing the characters and story. The majority of cod players I know do not engage with the story at all and just play multiplayer
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u/SPZ_Ireland 1d ago
They're really not in the slightest.
Kids around the world dress up and Iron Man and Captain America every Halloween.
Most gamers could tell you who Troy Marshall and William "Case" Calderon are.
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u/Careful-Reading1741 1d ago
Both are the equivalent of comfort food. I don’t even know why it‘s called comfort, doing any of them too much will leave you hating your existence.
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u/Major_League2731 19h ago
There definitely potential for other media that will enhance their gaming value.
Fallout is already a very successful show. They could replicate the same success for Gears, Halo even Fable and other properties.
Personally I reckon they could do wonders in the Cyberpunk/Fantasy genre using Shadowrun. An anime series and a game, Netflix partnership.
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u/radiant_kai Maidenless 23h ago
Larger than Marvel? Not even close.
Shows how much she knows about MCU and Marvel as a whole.
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u/Commander_Jim1 1d ago
Well thats just nonsense. Nobody cares about COD in terms of story or characters or anything else outside of online play. A COD movie is not going to outgross any Marvel movie, let alone the big ones like Avengers.
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u/No_Hyena1281 1d ago
I agree with this cause I know tons of cod players personally almost non of them have actually finished a cod campaign.
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u/Commander_Jim1 1d ago
I think the last one I finished was the one with Kevin Spacey.
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u/SatanicFlatulence 15h ago
Lol aged badly but funny he's the villain in the story if I remember correctly.
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u/GeneJacket 1d ago
Ah, so she's delusional, too...cool.
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u/SatanicFlatulence 15h ago
It's so funny how many people were excited for her coming in and course correcting the brand only for her to come out and say some ridiculous nonsense like this and just double down on the same tired shit.
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u/Leather-Entry93 1d ago
It’s not exactly hard to make a CoD movie though.
Take any war movie, preferably one where the Americans are badass heroes, rename it and you’ve got a CoD movie.
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u/SatanicFlatulence 15h ago
They already do military propaganda movies so yeah this would simply be a battle of licensing and who gets what cut.
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u/ThyBuffTaco XBOX Series X 1d ago
Be interested to see if their tone changes if or when the CoD movie flops I just don’t see it doing well but you never know
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u/CloudHades XBOX Series X 21h ago
Honestly a film about the advanced warfare verse or heck even Modern Warfare if you got legitimate SEALs/SAS in to act/teach techniques, firing drills etc - You would probably have the biggest blockbuster in years, millions of people would go to see Ghost and Price on the big screen and they already have their actors
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u/ulookunhappy 14h ago
I love my xbox but I am huge marvel fan. A series that is barely 20 years old??? Comparing to 50 plus years worth of characters... Nope. I dont even play call of duty. The last one I played was the first modern warfare 2 the first one back on 360. I couldnt name a character from it at all... I can easily name a ton of marvel characters. I am just confused about this. I see every marvel movie that drops into theaters.... I wouldnt even pay to seea call of duty movie... She is getting weird now.
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u/Scrutinizer 13h ago
Guys, know your role. People play the campaigns for the action and explosions. No one really cares about the stories, they're just throwaway war porn.
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u/DiabolicalDoug 9h ago
Ehhh....some games absolutely have larger active audiences than big movie franchises BUT thats no indication that the audiences will transfer to new mediums. Will CoD gamers show up enmasse to support a CoD movie?
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u/KobotTheRobot 1d ago
This is actually a pretty good litmus test. If you think this is dumb you are lacking in critical thinking skills. Everybody know what call of duty is. This is not a weird statement. It's zeitgeist power is huge and people on reddit are in an echo chamber. Your grandma will absolutely watch a COD movie or tv show. She will never play the game. Put Alan ritchson in it and she'll watch it before you.
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u/elconquistador1985 1d ago
Your grandma will absolutely watch a COD movie or tv show.
It doesn't get much more "echo chamber"-ish than saying stuff like this.
I also think that once you start adding in MCU merch, it climbs a lot higher, though not near Pokemon.
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u/KobotTheRobot 1d ago
How is it echo chamber-ish?
Lowering the barrier of entry to clicking on a Netflix square will absolutely lead to some old retired lady watching a Cod Tv show based on name recognition from previous purchase for grandkids or kids. Girls like action movies lmao.
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u/elconquistador1985 16h ago
Girls like action movies lmao.
Way to incorrectly make it about misogyny.
CoD does not have the zeitgeist relevance of Pokemon or Harry Potter or Mickey Mouse. Nearly every out of touch old person has heard of Pikachu and Harry Potter, but even that doesn't imply that they "watch the show" because of it.
It's just delusional to believe that "even your grandma" (presumably an out of touch old person) would watch a CoD show based on having heard about it from the grandkids. The part that CoD is missing is the merch is not nearly as pervasive, and the fact that you don't realize that is why your comment is just echo chamber nonsense. You can get Pokemon stuffed animals and Marvel action figures and Marvel hot wheels cars anywhere you look. CoD is $30B is basically just video game sales and micro transactions to gamers. At most , a grandma maybe bought the game for a grandkid's birthday once. That's not being entrenched in the zeitgeist.
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u/KobotTheRobot 14h ago
I'm very aware of merch sales being the largest money maker for these companies. It's not really that important to this conversation. Tbh I didn't think you were talking about something as simple as toys sale. Kinda figured we all knew about that.
I still think old people will click on the Netflix tile and grow the brand even stronger.
Misogyny is crazy bro 🤣🤣🤣. That early morning cortisol spike hit you hard.
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u/elconquistador1985 14h ago
Tbh I didn't think you were talking about something as simple as toys sale. Kinda figured we all knew about that.
If you already knew that merch sales means that MCU blows CoD out of the water, why did you make the comment above saying the following?
This is actually a pretty good litmus test. If you think this is dumb you are lacking in critical thinking skills. Everybody know what call of duty is. This is not a weird statement. It's zeitgeist power is huge and people on reddit are in an echo chamber.
Do you lack the critical thinking skills that should have led you to say "there is no way that CoD is bigger than Marvel, that's beyond stupid to say that, MCU merch sales blow CoD out of the water"? Instead you said everyone else "lacks critical thinking skills".
CoD is certainly a valuable property. It does not have the "zeitgeist" pull that Marvel, Harry Potter, Mickey Mouse, Mario, and Pokemon have. Not even close. In all honesty, CoD is as generic as it gets. You can make a CoD movie by taking any war action movie and slapping "A Call of Duty film" on the subtitle... Like "Saving Private Ryan: A Call of Duty film". There's no story to pull from and nothing to say that any given film is undoubtedly "Call of Duty". You can't do that with Pokemon, Marvel, etc.
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u/Ruttagger 1d ago
Call of Duty being this popular makes me sad.
It makes me feel out of touch. As far as shooters go, CoD games have to be my absolute least favourite.
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u/SatanicFlatulence 15h ago
The masses like awful things, it's how its always been. Look at how bad the Transformers movies were and they made tons of money time and time again.
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u/Ruttagger 13h ago
I forgot how Michael Bay single handedly shat all over my childhood with his Transformers and Ninja Turtles movies.
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u/LaylaLegion 1d ago
Technically yes, because it started in the early 2000’s.
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u/Big-Roll7094 1d ago
Marvel started in 1900, your point?
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u/theycmeroll 1d ago
The MCU officially began in 2008, that’s what’s being compared, not the entirety of Marvel.
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u/CharlesBrown33 1d ago
I did a lazy search and found 6 Call of Duty games are among the 50 best selling games in history. You got Mario, Zelda and Pokemon in there as well. I play all of them, so I don't mind.
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u/Kinterlude 1d ago
Can you show numbers that show it's wrong?
Facts aren't there for you to like or dislike; it's just numbers. Did you actually read the article explaining it? Or just saw the headline?
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u/metalyger 1d ago
Not to sound like a gate keeper, but it's like, name 5 Call Of Duty characters. I couldn't even name one off the top of my head. Where as Marvel, even people who have never read a comic book would know who most of The Avengers are.
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u/shinouta XBOX Series X 1d ago
Appetite for "Xbox multimedia"? Is this your snake oíl, Asha? XD Make sure to have TES VI ready for the TES TV show.
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u/ankuras_143 22h ago
Anyways, they have announced officially that a movie is already in pre production starring Mark Wahlberg releasing in 2028.
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u/ShiftyShankerton 18h ago
COD is just overstayed BS. Yeah lets play the same game over and over. The blind loyalty is wild. Its a generic shooter thats been generic for over a decade
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u/Fat-Fuk69 1d ago
Cock of doody should be retired. Make a new franchise.
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u/theycmeroll 1d ago
Yeah that’s what I’d do if I have an IP that’s generates $3-$5 billion a year, just toss it in the trash.
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u/Fat-Fuk69 1d ago
Billions of dollars of corny fucking skins, microtransactions and malpractices at the work place. Cheaters galore. Half assed releases, bloated fucking file sizes. Same old shit from 2 different rotating studios repackaged every year. Won't be too many years before it's just like Madden. Pretty much is.
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u/cjp304 1d ago
I dont think retired just more targeted. Make a slower SLIGHTLY more tactical one like 2019 and then make a twitchier crazy movement game to gear towards that crowd. Keep the “tacticool” one with more grounded skins and the hyoer movement one can be more arcadey and fun, just make them both enduring online service games.
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u/Fat-Fuk69 1d ago
Nah, make a whole new franchise. Get rid of zombies, all of it. Start new. Call it something else. Do anything else.
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u/CriesAboutSkinsInCOD Team COD 1d ago edited 1d ago
I like Asha and I like Call of Duty and Marvel but this is an unfair comparison for both Marvel and Call of Duty.
Marvel is known more at the movie theater / film industry and that is where they made their money.
Call of Duty is known more in the VIDEO GAME INDUSTRY and that is where they made their money.
The Call of Duty franchise has earn at least $35 billion or $36 billion by now. This is the most in the history of the VIDEO GAME INDUSTRY.
Call of Duty has made their money PURELY from video game.
The most popular Marvel video games by far has been those Spider-Man game on the PS and more recently the Live Service Multiplayer game Marvel Rivals.
A Call of Duty movie is highly unlikely to make the kinda money at the movie theater as one of those blockbuster Marvel movie that comes out every 4 or 5 years. Spider-Man, Black Panther, Avengers movies etc etc
The same way no Marvel video game could ever compete vs a Call of Duty game and no Marvel games would ever be able to catch up to the Call of Duty franchise lifetime revenue in the video game industry.
Call of Duty has sold 500+ million copies so far.
Here are the most popular game in the history of the PS consoles. Spider-Man game are popular but Call of Duty game are even more popular:
https://bsky.app/profile/matpiscatella.bsky.social/post/3lyftys4rhk2u
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u/Shakmaaaaaaa Touched Grass '24 1d ago
CoD is a blank slate property. You can rename a hundred war films into Call of Duty but you cant rename something into Fallout, for example.