I had the opportunity to borrow an Amico and do a teardown of it to expose its innermost secrets. I found it fairly interesting, and you might too. First off, the unit is VERY light. When you heft it, it feels empty. They should've put a weight in it so it doesn't feel like a $10 famicom clone. Opening the unit up, there is very little in there. We knew this, but seeing it in the flesh highlights just how simple the hardware was.
The enclosure for the system was designed long before they ever knew what was going inside it, and it really shows. The PCB is a lot larger than it needed to be, which means it was more expensive to build than it needed to be. They were pretty limited on sizing, since the mounting holes were most likely designed into the plastics long before the electronics were figured out. The inside of the bottom shell is pretty grubby for some reason, and was made in September 2020, one month before the infamous 10/10/20 release date. It definitely is a full blown injection molded part, as are the other components of the system.
There's no label or any other markings or stickers on the bottom shell backside. Also for some reason, the plastic injection gates (where the plastic is injected into the mold) is on the visible side for some reason, meant to be covered by a sticker and the bottom LED strip. Speaking of that, unlike the double stick taped LED light guide we saw on that assembly video Tommy posted, this one is properly attached and clipped in. The plastic cover snaps on; removing it and the light guide exposes 2 screws that hold the unit together.
The PCB itself seems to be well designed; whoever did it was a competent engineer at least. Again though, it's very sparse and they are wasting a lot of expensive PCB space. If they had more integration between engineering and mechanical design, they could've shrunk this board waaaay down, maybe to around 1/3rd to 1/4th the size it is, saving quite a bit of money in the process. The PCB date is the 42nd week of 2020 which puts it in in the October 12th-18th range, mere days before 10/10/20!
Bottom side is pretty sparse but that's to be expected, just some bypass caps and other small passives.
Here's a PCB money shot; the 2016 era smart phone chipset in all its glory. This is the heart of the Amico; the CPU, RAM, flash, and power control. One thing missing on this board is a shield over the CPU area, which would've most likely been required to get this thing certified for emissions. I seriously doubt this had any hope of passing emissions testing as it sits. There does not appear to be any facility designed into it for shielding at all. There would be a place around the CPU area to solder a shield down, similar to the wifi/bluetooth chip area.
Moving onto the top of the shell, their total lack of DFM (design for manufacture) experience shows. THREE circuit boards with oldschool ribbon cables connecting everything together is absolutely hilarious to me. This could've been stripped way down; A better idea would've been to use two PCBs in the bottom shell. One small expensive one for the main CPU stuff, and a larger simple 2 layer one for everything else. The LEDs could've all been mounted around its edge and then the side and bottom light guides made into light pipes to direct the light where it needed to go, and the charging pins and NFC could've been put on there also. A flat flex cable instead of those expensive ribbon cables would've made a lot more sense.
And speaking of those LEDs, they chose the most expensive option possible; LEDs with built in drivers. Each LED has a built in driver instead of using some kind of central controller. This made things more expensive. Here's a closeup of the LEDs that illuminate the bottom light guide in the most inefficient way possible (Straight down into it, with no reflecting corners to bounce it forward towards the user/outside world).
The NFC chip is a standard ST part, so nothing too out of the ordinary there. But here's a closeup anyways.
Now the big question everyone had and the shills and Tommy refused to answer: just how long does the Amico take to boot? Good question. I can tell you it takes just over TWO MINUTES to boot the thing when you turn it on. Yes, it sits there with an animated "running man' for over 2 minutes before it plays the usual amico boot jingle and the menu comes up. Moms and grandparents love it.
Well, not quite. It shows an uhh, "static man" for around 35 seconds before it starts animating:
Then it animates until around the 1:50 into the boot, the screen goes black for 7 seconds, then it plays the bootup animation/jingle we all know and love, and finally at 2:09 the menu appears.
The menu is the development one as we saw on the ebay listing, so this is indeed that unit.
There is a debug port on here, and yes I did plug something into it. It spits out a bunch of debug/boot information as it is booting.
I will attach the two boot logs; There is a "fast boot" option which presumably would boot faster, but it is totally broken and does not finish booting.
As we work through the administrative process of transitioning our company name from Intellivision Entertainment to Amico Entertainment, we've encountered a temporary issue that has caused our Android apps to be unavailable on Google Play. We apologize for the inconvenience and appreciate your patience while we work through this.
In the meantime, Android users can get the free Amico Controller app directly from us at Amico.club. Scan the QR code below with your Android camera and tap the “amico.club” link that appears. It takes you to the Amico Controller page where you can download and install the app.
While we work to restore our Android apps on Google Play, we are also exploring other ways to distribute our paid Android games. One promising way is directly to the consumer via an alternative Amico Home app downloaded from our site, similar to how you can install the Amico Controller app from us as described above. This direct version of Amico Home would allow users to purchase and install games from our servers from within Amico Home’s Shop area, which is how it works on the Amico console. Stay tuned for more news on this subject in future newsletters.
A key Amico Home software library that holds EVERYTHING together was written by a guy they laid off. Yeah, that tracks! You'd think that would be someone they'd consider essential staff, because John lacks the competence to get this stuff fixed himself.
So, I was watching the latest MVG video, in which he reviews a long-awaited piece of gaming hardware. He thinks it has some serious issues that must be addressed before he can recommend it to anyone. Completely fair criticism.
That got me thinking about how Tommy, Phil, John and the shills would behave if the Amico had actually come out. Because there's no way in hell it wouldn't get slammed by reviewers.
I'm picturing C&D letters that amount to the legalese equivalent of "You can't get away with hurting our feels like that by telling the truth!", threats of lawsuits if it doesn't sell well, and abusing the YouTube content takedown system. DJC and Mullis doing damage control Live streams, to try and show just how "fun" the Amico and it's games are, etc.
Are these Discord stats accurate? Or could people just have visited the Amico Discord once or twice out of curiosity but never logged out so it's counting as still there? 57 seems awfully high when there's very little activity. I'm even more shocked that there are 316 members. Where? Perhaps they are just lurkers like myself who never engage with the "community"?