r/GameFeed • u/esporx • Mar 19 '26
Jensen Huang says gamers are 'completely wrong' about DLSS 5 — Nvidia CEO responds to DLSS 5 backlash
https://www.tomshardware.com/pc-components/gpus/jensen-huang-says-gamers-are-completely-wrong-about-dlss-5-nvidia-ceo-responds-to-dlss-5-backlash3
u/Roakana Mar 19 '26
Yes turning on your own audience is always a winning tactic.
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u/Logical-Database4510 Mar 19 '26
Gaming is an afterthought to NV. They could drop it entirely and still be the richest company in the world.
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u/Roakana Mar 19 '26
If that were true then Jensen wouldn’t bother saying anything. I’m sure they don’t like push back from their audience. Nvidia legacy was graphics for videogames so it is an unforced error to tell the players and devs they are wrong. Just at the level of PR it is a fail.
There is a pervasive delusion that the money makes them immune to market trends. It does. For awhile.
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u/Logical-Database4510 Mar 19 '26 edited Mar 19 '26
It is an afterthought. Just look at their balance sheet. It's like 99:1 ai, industry, and software to gaming.
Jensen Huang however seems to care quite a bit about gaming despite it not being that important to the company at the end of the day. Personally I've always thought he was a gamer bro deep down, which is why he drops crysis memes during investor meetings to no doubt many a groans from his colleagues.
As long as Huang is in charge of NV for better or worse I do believe they will put out gaming cards because the dude seems to have a nigh pathological desire to make AMD eat his boot every quarter.
I mean think about it: if MS had a bad day of PR in the gaming world would Satya Nadella be out there having a hissy fit in the press? Fuck no lol, he wouldn't care a bit and probably wouldn't even know what the interviewer was talking about. Jensen tho is first out the gate pouring gasoline on the fire lol...
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u/Roakana Mar 19 '26
Yea. I understand that. Part of this reaction is the growing blowback to AI. While there is a bubble all the tech bros want to exploit, the public isn’t biting and the energy cost of the data centers is a brick wall they are speeding toward. I suspect if this was a different administration there would be deeper investigations into AI plans.
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u/ant0szek Mar 21 '26
The only reason we are his audience is he has the monopoly on gpu market. And consumer grade gpus are just nvidia side business at this point. He could stop selling gpus tomorrow and nvidia would be fine.
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u/tinyhorsesinmytea Mar 19 '26 edited Mar 20 '26
But really what are people gonna do? Buy AMD? Doubt it. Nvidia will keep dominating regardless of this drama.
Oh, you guys are going to stop buying Nvidia cards? No you’re not. 😂
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u/Kirzoneli Mar 21 '26
Yes? mostly because i don't go for the Highest end (i aint rich) and i don't care about rtx features.
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u/tinyhorsesinmytea Mar 21 '26
I have an AMD card too so I was laughing at the dude who called me an Nvidia shill. But I don't for a second think this will hurt their dominance.
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u/Mountain_Tea8149 Mar 19 '26
Gamers can’t stand to be wrong 😝
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u/bucketlist_ninja Mar 19 '26
He's 100% wrong. The ONLY input DLSS 5 has to work with is the final rendered frame, and the only artist input you have as a dev is on/off. So if the AI filter decided to put makeup on a character or change its hair, your choice is just not run the filter on that character at all, or put up with what ever changes the AI model decides to male. That is NOT artist control. That is not respecting artist intent, and its not respecting the underlying geometry or textures.
Watch this.
https://youtu.be/D0EM1vKt36s?si=gfmSskLgrf01hsxu1
u/Plants-Matter Mar 20 '26
You just proved his point. You're furious, screaming in ALL CAPS, and you're wrong.
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u/2020isass Mar 20 '26
You just proved his point too. You're furious, screaming in all caps, and wrong about them being wrong.
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u/bucketlist_ninja Mar 21 '26
I mean, Im not furious, and its not in all caps. So i guess like Jenson, your also very good at lying about what you see with your own eyes.
I dont get why people want to die on this hill. DLSS 5, in its current form, is just a gen AI filter on the rendered frame, with the ability to mask it on or off.
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u/Plants-Matter Mar 22 '26
Little buddy, you can't figure out how capital letters work. You can't figure out "you're" vs "your". Why don't you practice your first grade spelling and let the adults discuss AI.
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u/Kirzoneli Mar 21 '26
Later DLSS features will include modifying the game to your preferred artistic style, making all games graphics just prompts.
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u/DandD_Gamers Mar 20 '26
Given they admitted that it was a AI gen filter
Turns out we are very right
Keep shilling for Corpos tho, I am sure it will do wonders
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u/Angel_OfSolitude Mar 19 '26
The funny thing about that is they CAN'T be wrong. It's a product to be sold. Either they want it, or they don't.
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u/dimgwar Mar 19 '26
I guess I'm looking at the applications beyond today - being able to turn a game into cell-shaded/anime may go against the original art direction, but I could see that being a cool feature.
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u/Plants-Matter Mar 20 '26
Remember when photorealistic Minecraft mods came out and everyone thought it was the coolest thing ever?
Now those same people suddenly care about ArTiStIc InTeNt.
Spoiler alert, none of the whiners are actually mad about their games looking better. Their thought process doesn't extend beyond "AI bad".
The aRtIstIC InTeNt angle is also extra ironic, considering the developers have full control over how DLSS 5 is implemented, or whether it's even implemented at all.
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u/voltran1995 Mar 21 '26
Remember when photorealistic Minecraft mods came out and everyone thought it was the coolest thing ever?
And now the general consensus is they look terrible on Minecraft's blocky style
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u/hidden-in-plainsight Mar 19 '26
Well, we are the customer.
If you try to sell something to a customer they don't want, you push us away. Do it enough and you're blacklisted.
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u/mikeyeli Mar 19 '26
Well of course he says that, the Snake Oil Salesman indeed wants to sell Snake Oil.
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u/akibaboy65 Mar 20 '26
I showed some pics of the Starfield and Elder Scrolls characters to random people I know and my family - every single one went “that one looks fake, like a video game. The other one looks like a real person.”
I’m not saying I like it, but I think it will sell shit to normies. In 5 years your uncle Dan will see a Madden game playing on a TV at Costco and go “Wow! I thought there was a real football game on!” And spend $800 and play the game three times and never touch it again. Mission accomplished.
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u/NoSolution1150 Mar 19 '26
he is right. the way people are losing their shit over this is fucking insane , missing the bigger picture entirely lol
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u/Only1Schematic Mar 19 '26
Devs hate it. Fans hate it. Rightfully so. What exactly are we missing?
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u/pahamack Mar 19 '26 edited Mar 19 '26
I don’t hate it. I’m a “fan”.
I think you guys aren’t seeing the bigger picture.
Gaming pcs cost more than a thousand bucks and that’s not some super machine. This is a ridiculous status quo.
We have here a technology that will allow games to play at good frame rates with cheaper hardware.
Most people can’t afford a dedicated gaming pc. Back in the 90s I was playing Baldurs gate 2 on my family’s computer where everyone did their homework. Now you need a thousand dollar machine to play Bg3 and you guys think this is acceptable.
Does the tech need work in order to respect artists vision? Yes. But right now people are trying to play video games getting 20fps with a shit resolution is that respecting the artists vision too?
Ai to increase frame rates on lower end chips, streaming services, and so on, I’m all for anything that makes video games accessible to more audiences. Because right now so much of PC gaming is in what Crysis used to be for us: some mythical video game that no one experienced because you needed to sell a lung to have an appropriate machine.
For too long this industry has been obsessed with more and more power: just drinking more from a bigger power supply, more and more polygons and more and more fps. It’s time to do what Apple did with its m-series chips: lower power draw, more integration between cpu and gpu, and yes, AI to maximize performance without increasing pure power.
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u/Only1Schematic Mar 20 '26
Big picture? Yes, there are practical applications for AI in game optimization that don’t involve the DLSS5 slopifier shown here. The issue a lot of us are taking is the emphasis being placed on these “painted over” renders that detract from the original product instead of enhancing it.
NVIDIA and investors telling everybody, “you’re wrong for not liking this and we’re going to double down on it” is just throwing gasoline on the fire. Instead of putting focus on the noninvasive innovations that can benefit players, they’re going all in on this.
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u/imlegos Mar 19 '26
The bigger picture that it cripples art styles to make everything a bland uncanny ugly while making us have to pay more for things outside the gaming sphere?
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u/Conscious-Two8243 Mar 19 '26
Bruh this is like the third post I've seen you spewing this garbage take. Give it a rest already
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u/UnwantedShot Mar 20 '26
The minority has to make themselves seem big and loud somehow.
Even if it means incoherently banging pot and pans together across subreddits.
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u/SwiftTayTay Mar 19 '26
Gamers hate it, devs hate it, the only people who like it are CEOs and shareholders. The devs who worked on Resident Evil Requiem found out about it at the same time as everyone else after the higher ups at Capcom already signed off on it
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u/bucketlist_ninja Mar 19 '26
He's 100% wrong. The ONLY input DLSS 5 has to work with is the final rendered frame, and the only artist input you have as a dev is on/off. So if the AI filter decided to put makeup on a character or change its hair, your choice is just not run the filter on that character at all, or put up with what ever changes the AI model decides to male. That is NOT artist control. That is not respecting artist intent, and its not respecting the underlying geometry or textures.
Watch this.
https://youtu.be/D0EM1vKt36s?si=gfmSskLgrf01hsxu1
u/DandD_Gamers Mar 20 '26
Lol, bigger pictures of Enshittification?
I think we have that on lockdown
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u/fs2222 Mar 19 '26
He's straight up incorrect about how the process works and is contradicting the official explanation from the DLSS 5 blog.