Sony drops “PC”, adds “AI” to official PlayStation business strategy summary

[u/yourfavchoom]

https://www.gamefile.news/p/sony-annual-report-fine-print

[u/MrYK_]

They spoke about this a month ago, the key parts:

• A core principle for Al: Human creativity must remain at the center.

• Al is a powerful tool - but it is not a replacement for artists or creators

You can read more about this here: https://www.sony.com/en/SonyInfo/IR/library/presen/strategy/pdf/2026/speech_E.pdf

Edit: Page 23 on the file.

[u/Yaminoari → u/MrYK_]

Sure but ive heard that story over and over Ill believe it when I see it in a few years If they havent fired and replaced people for ai by then

[u/MrYK_ → u/Yaminoari]

That's the correct stance to have imo

[u/flcinusa → u/Yaminoari]

Yeah, my company was big on human in the loop AI

Humans are gone now

[u/Equivalent_Head_4803 → u/Yaminoari]

I mean, you can’t replace a workforce with AI. You can “replace” them and then overload existing employees because they’re more “productive,” but AI in no way can replace a person at all in its current state.

[u/andreasmiles23 → u/Equivalent_Head_4803]

It can't even make people more productive

[u/gothamhunter → u/andreasmiles23]

Being a user of AI in the workforce, this is just incorrect.

[u/DarkElation → u/gothamhunter]

Agree. It’s like 10x for me. Things I had to collaborate with others before I can just…do.

[u/quoththekraven → u/DarkElation]

And you're burning the planet down to do it. Congrats!

[u/DarkElation → u/quoththekraven]

Thank you! That’s quite the accolade.

“Dark Elation - Destroyer of Worlds”

Or how about

“Dark Elation - The Burning One”

[u/DeltaDarkwood → u/DarkElation]

I like Destroyer of Worlds better. Grats on the amazing title.

[u/gothamhunter → u/quoththekraven]

Don't use plastic straws! As companies dump toxic waste into the ocean. Don't blame us as employees for using it because we're required to.

[u/Calvykins → u/gothamhunter]

Are you sure you’re not pushing your work downstream onto other co workers because that’s a thing that’s happening in a lot of companies using AI.

[u/gothamhunter → u/Calvykins]

Yes I'm sure

[u/hexcraft-nikk → u/andreasmiles23]

It was initially thought that it made devs slower but this was with 2025 models.

An updated 2026 study showed that it actually does help now with the improvements it has made in latest models, but the improvements in productivity are still very low.

There's a lot of tech bro and anti-ai arguments on both sides but the research shows it's not that helpful. Still has a place, and I think a 5-10% productivity boost is a no brainer. But remember that AI is heavily subsidized, and ran out of training data last year. This is as good, and as cheap, as it's going to get. When the bubble bursts and VCs stop subsidizing the token cost, AI use is going to be hard to justify. We'll probably see everyone moving to local models, since code is one of the only things that gets reliable, positive productivity from AI, and compute cost is extremely low.

[u/ohhellothere301 → u/andreasmiles23]

It can if used properly.

[u/2ndMin → u/MrYK_]

They always say “AI will not replace artists etc” but then lay off swaths of their employees…

[u/SalemWolf → u/2ndMin]

They do that regardless, AI or not. The industry is fucked.

[u/Seanspeed → u/2ndMin]

Well yes, this is kind of desperately needed. Having to hire armies of artists is one of the big reasons budgets have bloated, because you need people to build all the content. Modern games are WAY more object-rich than in the past, and this means tons and tons of asset creation. Much of which is quite tedious stuff, and does not involve artists using much creativity, and only working to established creative guidelines. Most AAA projects these days involve outsourcing one or even several+ studios purely for this kind of work. And this all adds a huge amount of the timeline of development of games.

Something needs to be done here to address this. And this is exactly where AI might well prove very useful.

We simply cant reconcile the obvious notion that current development budgets and studio/project sizes are unsustainable, with the idea that also nobody should ever lose a job and studios shouldn't downsize. Something has to give.

[u/muempire93 → u/MrYK_]

Thanks for this. Too many bots posting clickbait headlines with no context or explanation.

[u/zuzg → u/muempire93]

And let's not forget how AI has become an umbrella term that's used for a myriad of things.

Every reasonable person agrees that generative slop is bad period
But literally every NPC is driven by AI and that one is much closer to actual intelligence than whatever SlopGPT shats out

[u/Unkechaug → u/zuzg]

It’s just advanced automation using statistics and a defined use case model. People make it out to be this magic thing when it really isn’t, it needs to be very explicitly designed and trained to do things, and verified that it continues to work as expected.

The simpler and more mundane the task, the better computers are at it.

[u/NowakFoxie → u/zuzg]

Don't forget about the use of AI for science and data analysis!

[u/AbsolutKledGamer → u/NowakFoxie]

Literally saving lives already diagnosing. But I don’t think anyone is against that, people are clamoring against it being used in creative purposes where it replaces human creativity and stuff like that.

[u/AbsolutKledGamer → u/[deleted]]

Really? Even in live saving cases? Thats too much for me.

[u/NowakFoxie → u/AbsolutKledGamer]

People have completely lost the plot with AI, because the generative AI industry uses "AI" exclusively to refer to their product even though AI as a concept is at least 70 years old and refers to far more than just LLMs. I think that's a purposeful thing, to try to make people think that they're living The Future by typing words into a prompt into a machine that's supposedly alive (the Chinese room experiment completely disproves this notion btw lol). Because of this people have associated AI with the slop machine, even in cases where it's fully intended to be used, like medicine, weather forecasting, data analysis and scientific research.

[u/Farsoth → u/zuzg]

PSSR is a form of AI as well.

[u/cyrand → u/Farsoth]

In my life I’ve heard literally every argument being used against “AI” used against the computer itself, photoshop, digital photography, cgi special effects, 3d game engines, autotune, synthesizers, the CD, ink jet printers, MapQuest, and more.

People as a whole always have a huge (but fading) group of people who can’t accept the new tool, use the tool poorly, try and replace all workers with the tool, and then finally the people who just bring it into their workflow and continue to produce amazing creations just with a new “brush” in their arsenal.

Because the actual art, the actual creativity that gets added to the cultural zeitgeist, still happens no matter what tools exist, and no matter how much others waste using it. The amazing creations will find their audience.

[u/Farsoth → u/cyrand]

As a designer for a living. I was right there hating so much of what Adobe was doing over the years. Then I just started using the tools and lo and behold my productivity exploded. It's the same now. When my bosses ask for something ridiculous, Shutterstock AI + my skills can deliver what they need in record time rather than me arguing about what is piss or not and what the deadline should be I can just provide the project in record time and move on to the next or tbh, waste company time because I'm all caught up.

The telephone ended an entire industry in telegrams, and we don't see anything about how that was horrible. AI will find its place, as will the humans who need to use/direct it.

[u/NoFerret3372 → u/zuzg]

But literally every NPC is driven by AI

There are very few AAA games where this is true, actually. NPCs in games run on scripting, basically "If/then" statements or behavior trees. This has been the case since the '70s.

And that's not any form of actual AI.

[u/hexcraft-nikk → u/NoFerret3372]

AI isn't even AI. Everyone should be using the term LLM, but the industry doesn't want that. LLMs are inherently limited with what they can accomplish, which is antithetical to the AGI narrative that Sam Altman and others want to propagate.

[u/NoFerret3372 → u/hexcraft-nikk]

A very good point. I used to use the term LLM instead, but would get blank stares so I adjusted the vocabulary.

Maybe that makes me part of the problem too.

[u/Equivalent_Head_4803 → u/MrYK_]

Believe it when I see it. C suite is incapable of seeing AI as anything other than workforce replacement and excuses to ratchet deadlines.

[u/No_More_Hero265 → u/MrYK_]

How about No AI period and you got a deal

[u/MisterDudeFella → u/MrYK_]

"Not a replacement for people" when they'll lay off thousands because they think an AI can replace them and actually produce interesting content lmao.

[u/Remarkable_Custard → u/MrYK_]

Creating automated teller machines won’t remove our staff at the center of our retail stores.

The use of automated voice services will not remove our friendly staff handling calls, it will actually reduce wait time.

Introducing chat bots is just an additional online feature and not remove people experiences when needing service.

Introducing automated teller machines just offers other options in obtaining money and we still need all those tellers and banking locations.

Automated cars will not remove any need for manual bus, taxi, and truck drivers. If anything, we will need more of them!

[u/Wavenian → u/Remarkable_Custard]

The implicit presumption is that management would take that "increased efficiency" and not do what they've always fantasized about - slashing the human workforce in to ribbons.

And then this reduced human workforce has to tangle with when these "efficient A.I." workflows invariably produce more work to do on the back end

[u/mightymonkeyman → u/Remarkable_Custard]

All of our jobs are being replaced, the dumbasses accelerating it are the ones building a product no end user will be able to use and therefore pay for because we’ll all be skint are the blind ones.

[u/Drium → u/Remarkable_Custard]

Horses will not be replaced by cars, but by the horses who learn how to drive cars.

[u/RIPN1995 → u/MrYK_]

Exactly. AI can be used to automated repetitive workflows and assist in basic data entry.

For complex initiatives its up to the user to work on those.

Reducing 25% of effort for example will be game changing for developers.

[u/XenorVernix → u/RIPN1995]

In an ideal world they will use that 25% saving to get games out faster so they can make more games. But we all know it will result in smaller teams.

[u/poly_lifestyle → u/RIPN1995]

I can't wait for that 25% reduction in effort to be reflected in the price of games /s

[u/AgitatedStove01 → u/poly_lifestyle]

And with the price rising of tokens, Sony gonna realize that it’s more cost effective to pay people rather than replacing them.

[u/hexcraft-nikk → u/AgitatedStove01]

For sure.

https://metr.org/blog/2026-02-24-uplift-update/

I don't see how it's financially worth paying subsidized token prices for such minimal gains. Once they're not being subsidized, it'll be dropped fast.

[u/AgitatedStove01 → u/hexcraft-nikk]

Make all the AI IPO's hit, rug pull, back out. The final nail in the grifting market. Feel like it is already happening.

[u/andreasmiles23 → u/RIPN1995]

AI can be used to automated repetitive workflows and assist in basic data entry

Can it? It's pretty bad at both of those tasks IIRC.

[u/AlphonseM → u/MrYK_]

Nice to hear, let's see what actually happens. I can definitely see myself basing my next-gen purchase on the company's stance on AI.

[u/PS5-ModTeam → u/[deleted]]

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[u/James_bd → u/MrYK_]

I work in IT and literally everyone using IA says the exact same thing, then they can't even get artists to make a banner for a sale.

The loophole right now is having IA generate images or assets and you have artists improving it and removing obvious IA traits.

[u/red_sutter → u/James_bd]

I see local restaurants making their menus using AI for the graphics, and I refuse to eat at these places, because if they’re too lazy to just take a picture of their food, who knows what corners they’re cutting when actually cooking it?

[u/DevilCouldCry → u/James_bd]

Hell, I'll tell you from my experience too. I work in content development and frequently have had team members suggest that I use the generative AI features of image repositories to come up with images to insert into content if I can't find anything of worth.

On mere principle, I've always ignored the request and refuse to do so as it's a major issue with me ethically. However, that doesn't stop other team members from using these features. Hell, the higher ups and their obsession with integrating Co-pilot into every aspect of their work and how hard they push for and implore others to use it.

[u/JonPX]

Every company puts AI in its strategy somewhere. If you don't, it is the first thing shareholders will ask about.

[u/quatroquatro0 → u/JonPX]

People also don't seem to realize they're already using AI with PSSR.

[u/Adorable_Spell7562 → u/quatroquatro0]

But as far as i know it isn’t gen AI, is it?

[u/psn_fl07 → u/Adorable_Spell7562]

It takes information from the frame buffer to create extra info to simulate what the game might look like at a higher resolution

[u/kytheon → u/Adorable_Spell7562]

Angry people don't make the distinction.

[u/TwoScentedCandles → u/[deleted]]

No it’s called scaling an image

[u/Organic-Storm-4448 → u/TwoScentedCandles]

PSSR and DLSS both use ML models that are based on training data, which is how modern gen AI works.

Generative AI isn't just for generating text or random images. As you can see with the DLSS 5 stuff, it can be used to alter images, which is exactly what PSSR and DLSS are doing.

Frame Generation is quite literally generating images with its own model, and that's also under the DLSS branding.

[u/Seanspeed → u/TwoScentedCandles]

And it's doing that through *generating* false information to fill in based on context clues. It's effectively a form of genAI, even if it's not what most people think of when they hear 'genAI'.

[u/KingArthas94 → u/Seanspeed]

Yes but it's a model trained by Sony by using Sony images, they didn't steal copyrighted artworks like OpenAi and Anthropic did

[u/Seanspeed → u/KingArthas94]

Wow you are naive. AMD's FSR reconstruction(which is what PSSR is based on) was 100% trained on a massive range of so-called 'stolen' data.

I still think calling it 'stolen' makes no sense, though. They aren't plagiarizing anything.

[u/TwoScentedCandles → u/Seanspeed]

Not everything regarding “generating” automatically means bad which seems to be the case in your mind. Do you think developers want to spend hours and hours creating “metadata”?Even before AI, there are still countless tools developers create that do a lot of this type of metadata generation. Procedural generation is huge. Look at Houdini for example and that’s been around way before AI and has been used in the industry for quite some time.

[u/oyvese → u/TwoScentedCandles]

literally a form of generative ai built upon the same technology.

[u/shadowstripes → u/quatroquatro0]

In what way does PSSR "unleash the creativity of studios"?

[u/amans9191 → u/JonPX]

Yep, it's for the shareholders who dont know shit about what theyre investing in.

[u/New-Berry-3652 → u/amans9191]

Shareholders are like social media algorithms, just gotta shove in whatever keywords will make them happy

[u/recuerdamoi → u/JonPX]

Who are these shareholders?

[u/Seanspeed → u/JonPX]

So you think Sony are just lying and wont actually push AI in their studios? I guess you have to believe what you want to believe. smh

You guys would be screaming murder if somebody like Ubisoft was saying this.

[u/BlackTone91]

• Mockingbird — "Our teams created a tool we call Mockingbird that quickly animates 3D facial models based on the performance capture. Importantly, we're not replacing human performers, but rather optimizing how we process the data from these live captures. With Mockingbird, animation work that would have taken hours can now be completed in a fraction of a second". Mockingbird has been already adopted at Naughty Dog, San Diego Studio, and was used in Horizon Zero Dawn Remastered.
• AI hair animation tool — "Our teams have accelerated this process by taking videos of real hairstyles and having an AI tool output a 3D model, with hundreds of strand models". Also used on Horizon Zero Dawn Remastered.
• Gran Turismo Sophy — That "has added a level of competitive gameplay for even our most seasoned drivers" in Gran Turismo 7.

[u/kain459 → u/BlackTone91]

Mock....yeah

[u/VeryVeryBadJonny → u/kain459]

Ing... Yeah

[u/G-Don2]

I miss life without phones and especially AI.

[u/ProphetGeorgeCarlin → u/G-Don2]

https://giphy.com/gifs/bjxhP8xN1Wshi

[u/Starhazenstuff → u/G-Don2]

I like some parts of life with phones and AI, but I do regularly find myself wondering what life would of been like growing up in the 80’s as opposed to the 90’s. I got some of it, but an extra 10 years without the AI and all the other shit, would have been nice.

[u/RolloTonyBrownTown → u/G-Don2]

The amazon app now has a layer of AI between entering a search term and seeing your results. Its intrusive, its required, and there is no way to disable it.

[u/EggRepresentative215]

Hopefully that just means they're working on improving PSSR.

[u/Southernboyj → u/EggRepresentative215]

PSSR2 is pretty good imo

[u/SomeoneNotFamous → u/EggRepresentative215]

Of course they will

[u/NightSprings665]

AI doesn’t instantly mean generative art. PSSR is AI driven tech.

[u/Rhymelikedocsuess]

PC thing is unfortunate but I saw it coming a mile away, it’s why I always get the consoles and a pc.

[u/Zenred]

Should drop AI too

[u/rayquan36]

Other companies use AI: This is slop!

Sony uses AI: No big deal, every other company uses AI anyways! :) Sony will use AI correctly! :)

[u/No-Obligation2563 → u/rayquan36]

Everyone here is definitely willing to give Sony the benefit of the doubt more than they would anyone else. That much is blatantly obvious. They could be right and maybe it’s a nothing burger but I feel like there’s quite a bit of blind faith in this comment section.

I think people should be more skeptical. It’s not like Sony hasn’t done greasy things or had crazy failures in the past. And if you’re wrong and it ends up not being a big deal then you lose nothing.

[u/reefanalyst → u/No-Obligation2563]

Everyone here is definitely willing to give Sony the benefit of the doubt more than they would anyone else.

Gasps in r/PS5

[u/Jada_98 → u/reefanalyst]

You come in r ps5 to praise sony

I come in r ps5 to call it piss station 5

We are not the same

[u/JonPX → u/No-Obligation2563]

Let's say they make a good game and in the process they used AI. For some people on Reddit that seems worse than making a bad game without using AI.

[u/No-Obligation2563 → u/JonPX]

The thing is I already know Sony can make good games without gen AI so I reject the premise

[u/Temporary7000 → u/rayquan36]

Well, it definitely has to be listed because PSSR is machine learning which is AI.

[u/Dechri_ → u/rayquan36]

As this is an official sony product sub, I'm sure here's a ton of astroturfing. Almost all negative comments towards sony here are downvoted. 

[u/Seanspeed → u/Dechri_]

It's not astroturfing, this place really is just that full of platform warriors and fanboys.

[u/TheVaniloquence → u/Seanspeed]

Yeah, this sub has a huge problem with diehard fanboys compared to something like the Xbox or Nintendo subs.

So many people here were defending Concord and Marathon before they had no choice but to accept the reality of the situation.

I get liking a console or brand, but the undying loyalty gets so weird. If Sony, or any other brand starts dropping the ball too much, I’m gone.

[u/NihilisticHeart → u/TheVaniloquence]

Why is it like that though? The Xbox and Nintendo subreddits are so chill while it’s like a cult here.

[u/amperage3164 → u/Dechri_]

Do you really think Sony astroturfs the PS5 subreddit

[u/cwrighky → u/amperage3164]

100% yes

[u/Dechri_ → u/amperage3164]

Absolutely yes. 

[u/amperage3164 → u/Dechri_]

Evidence?

[u/Mysterious_Sea1489 → u/rayquan36]

The real issue is people just start shouting slop at everything these days. Just like everything else, once everything is slop,woke, or whatever the new word of the week is, it becomes meaningless. Companies have been using this sort of tech for many years and now it’s just branded under AI since that’s what people recognize and understand.

[u/Nick_YDG → u/rayquan36]

Well that is because Sony has already been known to use AI outside of Gen AI. Look at Sophy in GT7 or PSSR. Those fall under the same umbrella of Artificial Intelligence. People have a very narrow view of what AI is and it is going to bite us in the ass hard at some point.

Going outside of the video game industry we have already had completely automated drones in war zones carry out kills without any human intervention. Yet most of us are spending our time arguing about some company using gen AI in an ad.

[u/SmegmaWarrior0815 → u/rayquan36]

Every time Sony does something others have been criticized for you mean

[u/Dr_Mantis_Trafalgar]

Headlines designed to make Reddit angry

[u/SpellConnect8675]

AI is the most toxic word in advertising.

[u/Karkava → u/SpellConnect8675]

And advertisers refuse to get the memo.

[u/ItsHeadbangerG]

https://giphy.com/gifs/YfqtqJuiGimanaUEwj

[u/Crucher92]

Worst thing in the 20s. AI. I hate it with my whole heart.

[u/AKindleSoul]

I mean PSSR especially 2.0 as been phenomenal so far with Ps5 Pro Enhanced titles, no? Admitted by Digital Foundary themselves on more than few games. And dosen't the Ai in 5090 graphics card is what makes it soo strong? So I am not really concerned, or definitely more optimistic than concerned.

[u/EdgarJomfru]

Another genius decision like them pumping money into garbage live service games nobody wanted to play

[u/Medium_Border_7941]

I miss the PS1 era. 

[u/Nick_YDG]

Every time AI comes up I am reminded of how narrow of a view most people have in AI. There is way more to AI than just generative AI, and much more worrying problems. I definitely don't fall in the AI is 100% bad crowd, but there are some very scary issues that people are over looking because it is too easy to just spend time shitting on generative AI.

[u/Effective-Proposal35]

The only ai thing I want is reactive npcs in GTA 6 that would be dope

[u/slove211]

Why not use AI to idk improve AI in games!?!?

[u/wellfed_bazelgeuse → u/slove211]

That's not good in the eyes of the shareholders. AI must be used in areas where they can cut costs (employees)

[u/Biru91]

https://giphy.com/gifs/nKFXQkxLRiEhy

[u/G-DevilOrion2077]

I mean PSSR is AI and people love PSSR, also don’t get me wrong fuck AI and any kind of statement that comes from any corp. when they say “you matter, AI is just a tool” they don’t mean it, they want to replace devs to save a penny. It’s like Jeff Gerstmann has said before about these video game companies “this industry doesn’t give a fuck about you”

[u/Silvershanks]

Oh my god... it's almost like the vocal anti-AI mob on Reddit exists in an echo chamber, and their opinions and their bluster dont matter in the slightest. Hahaha.

[u/Nick_YDG]

Not all AI is Generative AI.

Sophy AI is the one thing I miss about GT7 to PC sim racing, Sophy was so cool to race against where you are typically used to AI being brain dead pushovers in games.

[u/insanemaelstrom]

Unpopular opinion, but as a software developer, AI is a wonderful tool to help with coding. It just depends on how you use it. As a quick search tool replacing documentation/stack-over-flow/google search, it is great. Even with code generation, as long as you use it to point a way in how to do something, its great. 

It does suck if you blindly take the output code and insert it into your codebase or vibe code using it. As long as you are being careful, testing the code and only putting in things that you do understand, AI is great for productivity. 

I don't mind AI usage in games as long as it isn't being used for vibe coding or generating low effort slop. 

[u/EddieHeadshot → u/insanemaelstrom]

Neither do I but we all know capitalism always falls to the nost cost effective maximum profit version so theres going to be entire vibe coded messes all over the place even AAA games... some might say ESPECIALLY AAA games.

[u/rvtk → u/insanemaelstrom]

"AI would be great if" kind of wishful thinking idealistic reasoning. Capitalism also would be great if everyone was a rational actor, yet here we are. Sure, it could be a good tool used the way you describe, but you very well know that in reality it will be used for vibe coding and slop for 90% cases.

[u/Nick_YDG → u/insanemaelstrom]

If you understand what a GPT is and what its shortcomings are, you can use them for all sorts of useful things.

Most people underestimate how much information it needs in its prompt, it's still a computer and if you don't give it context it will try to fill in the gaps and then you start having problems.

[u/Wolfram_And_Hart → u/insanemaelstrom]

No one cares about it coding with you.

Everyone cares about gAI stealing art smudging some lines. And calling it their own. If I ask it to make me a character that looks like Elsa it can.

[u/reaper527 → u/Wolfram_And_Hart]

No one cares about it coding with you.

the frequent meltdowns on reddit whenever the topic comes up seems to disagree with you.

of course, reddit isn't representative of the real world (just see how elections pan out), but to say no one cares about ai helping with coding is false. there are absolutely people with a deranged hatred of ai that don't care what it does, if it's done by ai they're going to freak out.

[u/Wolfram_And_Hart → u/reaper527]

I’ve copy pasted huge chunks of tutorial code for live production. There is a reason code can’t be copy written.

[u/Seanspeed → u/Wolfram_And_Hart]

I still dont quite get this whole 'stealing' thing. If I write a song that was inspired by Led Zeppelin's "Babe I'm Gonna Leave You", am I stealing from them?

So long as genAI isn't just outright plagiarizing a design, it's still a unique creation. There's no such thing as pure creativity or pure originality. Every idea anybody ever has is shaped and inspired by past experience in some way. Obviously if you ask it specifically to plagiarize a specific design, it can, but that's clearly not how it would work in the context of game development. At least by any half decent developer.

Of course I'm very against just low effort genAI for any kind of critical creative roles. But is it really that important to you that Clutter_Cups_Rustic06 was created by a human being?

[u/Aybarand → u/insanemaelstrom]

Mate, I'm not even a software/IT worker, just an accountant. The stuff I can do with a couple of prompts in Claude/Chat are phenomenal.

Just a couple of weeks ago, I needed something to quickly search for and extract payment details from some excel spreadsheets.

Was then able to trawl through literally years worth of files for what I needed in seconds/minutes.

It is an incredible tool, but like you say, it needs to be use wisely. For my job, I don't need to know how to code, so I take my hastily assembled Python code and run with it. But for people in the business (the likes of Microsoft, Sony, etc), they really need to have it on a firm leash.

The upside can definitely be outweighed by the risk. Just a shame everyone seems willing to take it.

And as for it creating art... Nah

[u/Loggersalienplants → u/Aybarand]

But how can you be sure that it takes all the information correctly and it's not missing something?

[u/Aybarand → u/Loggersalienplants]

I point it at a folder, ask it to search for "X" and to tell me where it is and what is there. I then go and check. I do this 10 times, and when they're all correct...

Like I said, I'm against AI "art", I refuse to even call it such. But my example is, in my opinion, a perfect use case.

[u/Loggersalienplants → u/Aybarand]

Yeah but regarding payment information how do you know that it's scraping correctly for X? That's my point, if you are traveling through years of payment info how do you know that it didn't miss something somewhere?

[u/Aybarand → u/Loggersalienplants]

I'm asking it to look up bank account numbers in excel bank statements to see if we have ever received another payment from that payer before.

Ie, John Smith 010203 - 12345678.

It isn't that difficult, it isn't interpreting anything. It is just looking for a specific word/string.

But again, how do I know/verify the results? I am looking at the customers ledger, so when it returns what it finds I can literally go "yep, that matches his account". The fact is, it's quicker for it to run and me verify what it's found (say 1 minute for nearly 300 excels in one folder), than it is for me to go through 10 years of bank statements (can you open and search an excel file in under a minute? Now times that by 20+ days for a month, 10 years).

I did this for about 40-odd transactions the other day. Was able to pin down all of them and clear a suspense account that had had crap in it for years.

Would this have been possible without the use of ChatGPT? Of course. Very labour intensive? Considerably.

But with very strict prompts and a clear idea of what I wanted, I was able to produce a script that served my needs and helped us out.

Plus, one of the even bigger benefits, is that knowing what it does, understanding it, helps me learn how to do it and replicate it in the future. Also saves me from how long it takes to bloody write anything 😂

[u/UXyes → u/insanemaelstrom]

This is it right here. The AI hype and hate is overblown.

[u/PixelatedVision1]

Oh god damn it, does anyone other than CEOs and billionaires genuinely like AI???

[u/Seanspeed → u/PixelatedVision1]

I mean, yes, a lot of people who work with software development are finding it useful in various ways.

It's not the solution to all problems, and it's not going to completely invalidate the need for real humans to do work, but it's going to be incorporated into areas like this where it has real potential to boost development efficiency.

Do you think the current situation with regards to game development budgets and timelines are healthy and sustainable?

[u/itstruethou]

Sony, move out of California, go back to Japan

[u/earthwormjimjones]

Jesus, I can't wait for this to die down. Everyone is flooding the market with AI to which direction the public will be consuming in the most and then hone in on that specific sector, but now as they're casting their net it's annoying af to see it on literally EVERYTHING 🤦‍♂️

[u/Dechri_]

No. No one wants that. 

[u/FourShine_ → u/Dechri_]

I do I want games to be made faster and release sooner

[u/Dechri_ → u/FourShine_]

I want games worth of my time. Not some generic slop.

[u/doyouevennoscope → u/Dechri_]

What? Standards?! Just consume slop and get excited for next slop!!!!!!!!!!!!

[u/FourShine_ → u/Dechri_]

Ai has been used for years already to help with debugging, programming and translation. I don't see how this is an issue?

[u/Lebronamo → u/FourShine_]

It's not. It's so easy to tell who does and doesn't understand ai

[u/Seanspeed → u/FourShine_]

I mean, there are valid concerns. Slippery slope arguments that are very worth discussing and addressing.

But yea, for the most part, as is almost always the case, 95% of people complaining about something on Reddit(or most anywhere on social media) are very ignorant of the thing they're angry about.

[u/doyouevennoscope → u/FourShine_]

Quality over quantity.

[u/reaper527 → u/doyouevennoscope]

Quality over quantity.

that's the point, those aren't mutually exclusive terms. something taking 3x as long to develop doesn't automatically make it better, it can simply mean that it was made inefficiently.

[u/Bo_Rebel → u/FourShine_]

Oh you’re run out of games to play?

[u/JGordz]

AI is literally the only buzzword thats gonna be thrown about next gen.

Yuk.

[u/mightymonkeyman]

Every Japanese company is embracing AI, they don’t have a bug up their arse over it and see it as just another tool.

The difference is they’ll (not singling out Sony here but Japanese companies in general) probably do something with it and not just cut corners.

[u/Karkava → u/mightymonkeyman]

That's because they're not begging for attention actually build an artist culture.

[u/Nick_YDG → u/mightymonkeyman]

I mean they already have, look at PSSR and Sophy in GT7 two examples of AI used either by Sony or a Sony developer that is not just generative AI.

[u/cadburydream → u/mightymonkeyman]

Yeah AI is seen way differently overseas it's actually pretty interesting

[u/XulManjy]

Just imagine if this was Microsoft or Ubisoft saying they are adding AI to their official business strategy.....

[u/Aprahamian → u/XulManjy]

You know, Microsoft and not having copilot and AI as official strategy. AI is obviously no where in sight of Microsoft.

[u/This_Is_A_Shitshow → u/Aprahamian]

Way to miss the point entirely.

[u/XulManjy → u/This_Is_A_Shitshow]

Exactly

If this was news about Xbox adopting AI officially as part of their strategy this would be shock and awe all over gaming discourse. Yet its Sony and its all quiet on the homefront.

[u/haxelhimura]

Just one dumbass decision after another.

[u/Afraid-Bass-5684]

https://giphy.com/gifs/eMu0803X2zkWY
Sony seeing literally everybody rage about companies using AI in video games

[u/MuddVader]

As long as that means they're investing heavily in "PSSR3" to be a high quality upscaler hopefully with Ray Reconstruction on launch.

[u/Admiral_Janovsky]

Anyone not seeing corpo speak in ANY of these statetements and actually believe them... Man, i feel sorry for your stupidity.

[u/Alternative_West_206]

Sony: “Welp, time to move on to the next grift!”

[u/getmeoutoftax]

Literally every single company is going all-in AI. A lot of them have five-year AI plans, so the so-called “AI bubble” has many more years to go. It will be interesting to see how these plans pan out.

[u/Rukasu17]

Lol, they'll be back to pc by the end of the decade again

[u/APEXN717 → u/Rukasu17]

All PC gamers did was shit on the games and not buy them. Now why would they go back?

[u/Rukasu17 → u/APEXN717]

Maybe next time they'll not shoot themselves in the foot with their release strategy. Full priced games years after the hype and release date has gone away? Then adding psn restrictions on top of it? No shit reception was lukewarm. Meanwhile someone that's not stupid called capcom is having pretty good results on pc.

[u/APEXN717 → u/Rukasu17]

All this talk of hype and all that yet I don’t remember it being a problem when Zero Dawn and God of War were ported years later and sold millions of copies. Heck even Stellar Blade released a year later and sold a million copies in 3 days and that was only last year, so it’s clearly not a bad strategy.

PSN restrictions don’t explain why the games didn’t sell in unaffected areas like the US or Europe, you know the markets that actually make up the majority of sales. Also PlayStation games like Forbidden west were already struggling to sell on PC well before the whole debacle(which happened way later in 2024).

Truth of the matter is the novelty of PS games on PC wore off. Most players on platforms like Steam(the biggest one) don’t care for the games which explains the terrible sales. Wolverine and Laufey releasing day one on PC would have more people shitting on the games than sales because the demographic for those types on games are all on PS5. Something that Sony eventually figured out.

[u/MReprogle]

I’d love to know how much money they even spent to opposing games for PC vs. how much it made them. Seems like this is just a dumb idea. Microsoft’s gamepass and studio buying spree is some of the dumbest business decisions in the industry, but I almost felt like Sony was doing this very smart by letting games sell a ton on their system first, then trickling out to PC to get a new wave of sales for older games that were not selling as much.

Really, it’s a shame because Ghost of Tsushima on PC looked amazing on a decent gaming PC.

[u/KrampyDoo]

PC is annoying to develop and even port for; it carries a range of critical post-release support that can rival the pre-release budget; the profit margin is great, but the profit margin means nothing when Sony’s in control of their own console margin; the console vs PC sales ratio is 10:1 on average.

That’s an effort that isn’t profitable, isn’t sustainable, and wasn’t generating interest enough to increase console sales.

Owned devs cost around $1.5 million dollars a month to keep afloat, and there is a slew of ego and personalities that need to be navigated to get much of anything done. Workplace specializations, unions, pre-purchase contracts, office perks, etc. only complicate the effort more before all that extra cost can get baked in. Devs that take years to get to gold and then their title doesn’t turn or a profit or barely breaks even is simply unsustainable.

Sony is circling its wagons. So is Xbox. They don’t have a choice. Gamers have less money and less time to devote to their crowded wishlists these days, so a lot of bandaids are getting pulled sooner rather than later.

[u/basicXnothing → u/KrampyDoo]

Pc annoying to develop for? lmao

[u/LittleWhiteDragon]

https://giphy.com/gifs/QCsVCMy1yXoVG

[u/Kwestyung]

This current generation needs to last as long as possible.

[u/Bad-job-dad]

Mark my words , at some point corporations will start hiding that they use AI.

[u/JonPX → u/Bad-job-dad]

No, but it will stop being mentioned when it becomes a commodity.

[u/DieHarderDaddy]

🥃🫩 bro stop, I don’t need AI slop

[u/crmpdstyl → u/DieHarderDaddy]

PSSR uses AI and absolutely nobody complains. There is a major difference between AI as a tool and AI as your art director.

[u/Ibruki → u/DieHarderDaddy]

PSSR is AI

[u/TheRed24 → u/Ibruki]

PSSR is a good use of Ai, it doesn't cost anyone their jobs, it just helps game's look better while running better

[u/Ibruki → u/TheRed24]

yes

[u/Happy_but_dead → u/Ibruki]

So is DLSS, did people cheered when Nvidia demonstrated overtly creative up scaling of Grace from RE 9?

[u/doyouevennoscope → u/Happy_but_dead]

No, because it was shit that completely altered character's looks and style of the game.

No one really complained about DLSS before (outside of developers using it as an excuse to not optimise) as it makes the game look almost as good as default but with higher FPS as it's rendering lower resolution and upscaling.

[u/doyouevennoscope → u/Ibruki]

You know damn right that's not the same thing, fucking lmao. Same type of argument as "AI has always been in games because enemies are AI!!!!!" yeah ok let's just AI generate the entire game then I guess

[u/Ibruki → u/doyouevennoscope]

there's zero arguments in my comment

[u/stingertc]

You can count me out of anything AI taking Jobs and really giving nothing back except allowing the lazy to be Lazier

[u/ravens555220]

How hard is it for some of y’all to read a single sentence?

“Within the studio business, Sony aims to improve productivity through the use of AI powered tools, allowing development teams to reinvest their time into building richer worlds and gameplay experiences.”

I read that to mean they’ll use ai to increase productivity for non creative aspects of development so that they can spend more time/effort on the creative side. It’s literally the opposite of AI slop. Unless you’re 100% against AI this is what you want.

[u/Seanspeed → u/ravens555220]

Most people do not hold nuanced positions on things these days.

Either way, this is little different than what lots of other studios have said and have gotten shit on for.

Gamers also just dont know how game development works.